“Simple but not monotonous”. Simple website design style is increasingly popular. Instead of complicated websites, stuffed with countless redundant features, nowadays, a simple website design, scientific layout, and friendly navigation will “please” both users and Google.
Let’s discuss with ADSMO7 advantages of simple website design.
1. 7 ADVANTAGES OF SIMPLE WEBSITE DESIGN AND HOW TO OPTIMIZE IT
1.1 Simple website design gets more conversions
Simple website design increases conversion rates and revenue higher than complex, detailed websites.
Websites designed with a minimalist trend help visitors make purchases or find information easily.
A minimalistic style doesn’t mean your website shouldn’t have any eye-catching images, videos or colors. Instead, try to use them wisely to highlight key conversion elements and CTAs such as “add to cart” buttons, “contact us” buttons or newsletter forms.
Optimize your website by removing any unnecessary details that distract users from the main conversion points.
White spaces also help make the website more intuitive, professional and easy to navigate.
1.2 Simple Website Design That’s Not Outdated
Despite Website design trends change constantly at a dizzying speed, simple website design is the only trend that never goes out of style at any time.
With a simple website design, businesses save time and do not need to update regularly to keep up with the latest trends like other modern website design styles.
1.3 Simple website design helps customers focus better
When accessing a business’s website, customers already have a specific purpose, they know exactly what they are looking for what.
Therefore, what businesses need to do is help visitors quickly find what they are looking for without having to scroll continuously. This is also the reason why the Navigation Menu is important.
Many brands tend to “cram” every page into the main menu bar. This only makes customers feel confused and unable to locate the page they are looking for.
The optimal number of Tabs in the Main Menu is at least 6 tabs, each tab only needs a few options.
The easiest way to improve the user experience on a website is to simplify. Don’t overwhelm your customers with dozens of buttons, hyperlinks, images, videos, gifs, etc.
Simple Website Design helps you direct your customers’ focus to what you want by effectively using white space and reasonable navigation tools.
1.4 Simple Website Design That Satisfies User Expectations
Have you noticed that most E-commerce Websites have similar layouts and designs? That’s because these websites follow a layout pattern that maximizes conversions. Even if your target audience has never visited your website before, they know how to navigate to where they want to go.
Users typically expect specific areas of a website to include:
- A clickable logo in the upper left corner that navigates back to the home page.
- A fixed menu or navigation bar that runs along the page as you scroll.
- Contact information in the footer page.
- Search bar at the top of the page
- Shopping cart in the top right corner
A simple, easy-to-navigate web design eliminates the learning curve and speeds up the process of your target audience becoming customers.
>>> SEO-standard Website Design Service, reputable at ADSMO
1.5 Simple Website Design, Faster Page Loading
Page loading time is a mandatory factor when designing a Website, not only bringing a great experience to users but also positively affecting SEO rankings.
Users are more likely to leave websites that take more than 3 seconds to load.
Google also uses page load speed as part of its search engine optimization ranking algorithm.
A simple, well-organized website structure will optimize page load speed. On the contrary, a messy website with too many images, gifs, videos, etc. will significantly reduce your page load speed.
1.6 Simple website design builds a professional, trustworthy brand image
A “clean” website design establishes a professional image, strengthens trust and increases the likelihood of users returning to the website.
According to Sweor, 75% of consumers say they base their judgment of a company’s credibility on its website design. Not only that, customers are also more willing to make a purchase or fill out a form on a website that looks professional.
So how do you make your website both beautiful and simple? The answer is white space.
White space is all the empty space on a web page between the headline, content, images and CTAs. Using white space helps users focus on a part of the web page, easily navigate the page, quickly find CTAs, and promote conversion.
1.7 Simple and easy-to-maintain website design
The more complex the website design, the more likely it is to have errors. Not only that, updating a highly detailed website is also very difficult. Simple website design helps businesses save time on website maintenance. Whether fixing errors or adding new content, the simpler the website, the easier it is to update.
In general, simple website design is not only important for user-friendly navigation, promoting conversions but also supporting easy periodic maintenance.
With the 7 advantages above, you must have a better understanding of the usefulness of simple website design. If you are in need of a beautiful website design, with your own brand color, SEO standard, mobile optimization, friendly navigation. Then do not hesitate, pick up the phone and contact ADSMO via hotline 0356.105.388 for the most dedicated advice.
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