MARKET RESEARCH
The key to success
Identify business opportunities in the market
Understand customer needs and win their trust
Detect potential threats early
Measure and evaluate markets and communities
Assess strengths and weaknesses of your business and competitors
Lay the foundation for an effective business strategy
Support decision-making for business leaders
MARKET RESEARCH CAPTURE THE WHOLE MARKET
Market research is the activity of collecting market data and analyzing the collected data to provide answers and solutions to problems in the business process and operations of enterprises and organizations.
Any business in the market that has, is and will be doing business needs to conduct market research. Market research is an important step to provide complete information and accurate data to help managers and marketing experts develop appropriate business strategies and achieve successful goals.
THE RIGHT TIME FOR CUSTOMERS TO RESEARCH THE MARKET
Startup Business
Startups that want to penetrate the market need to collect and evaluate the market, competitors, and customer needs.
Businesses launch new products and services
The company wants to evaluate customer feedback when launching a new product to see if it is suitable and meets market needs, or if the product should be improved or innovated.
Businesses carry out promotional campaigns
Businesses evaluate the effectiveness and impact of promotional campaigns on the market and target customers.
Business rebranding
Businesses that want to build their image, position, and rebranding in the market need to research the market and customer and partner feedback.
Businesses change pricing strategies
Businesses that change their pricing strategy need to determine the price level that the market can accept and customers can accept.
Businesses change product packaging
Businesses that have changes in packaging and brand identity want to conduct research to evaluate customer satisfaction and opinions when changing product design and models.
Ineffective business, declining market share
Conduct market research to find out the reasons for ineffective business operations. And at this time, businesses need to have measures and solutions to improve business efficiency, build marketing strategies to attract customers back to the brand.
WHY IS MARKET RESEARCH IMPORTANT FOR BUSINESSES?
In a market context with many competitors, market research helps provide important information to understand and conquer target customers, grasp the whole picture of the market, access reliable information, assess risks, and promptly respond to market difficulties. Market research supports businesses to easily make the right decisions, limit errors in the management process, causing damage to the business.
Above all, market research is an important part of marketing strategy through actual data to evaluate business performance. In fact, market research can make the difference between making wise decisions that help boost business activities.
The process of developing products and services of enterprises cannot ignore market research. Research activities are the link that leads enterprises closer to target customers and consumers.
Enterprises face many challenges from the business environment and competitors. Therefore, market research is an indispensable part of the enterprise’s growth strategy.
HOW DOES MARKET RESEARCH HELP BUSINESSES?
- Who are your target customers, what are their desires and needs from the market that the business can meet, develop new products?
- Who are your competitors, what are their strengths and weaknesses? This helps businesses position and build a differentiation strategy.
- What influences target customers' purchasing and conversion decisions?
- Trends and changes in the market that the business is operating in to respond promptly and exploit business opportunities.
- What message should a business convey to its customers, and is the message reaching the right audience in the market?
MARKET RESEARCH METHODS
Direct survey
The method uses pre-designed questionnaires to interview respondents (research subjects). The collected data is easier to synthesize and clearer.
Face to face interview
The method is applied in places with many people passing by such as brand centers and public spaces. Direct interviews are aimed at advertising and marketing new products and at the same time collecting feedback from respondents.
Email Survey
The survey will be sent to respondents via email platform and evaluated directly there. However, the rate of receiving results and feedback is often not high but the cost is extremely low.
Telephone survey
This is a method of collecting information and opinions from respondents remotely through phone calls. With this method, the questionnaire is usually very brief, focusing on evaluating products and services on a scale.
Online Survey
The advantage of surveys is that they can collect information quickly on the Internet. However, response rates are often difficult to predict because few respondents take the time to complete the questionnaire.
Group workshop
The method of bringing a group of respondents into a separate area or meeting room with recording and audio recording equipment. The interviewer will prepare open-ended questions to guide the respondents to discuss in order to collect the necessary information.
Product testing
ADSMO ACCOMPANIES CUSTOMERS TO DEVELOP SUCCESSFUL BRAND
ADSMO is a leading Digital Marketing unit and consultant on strategy building & brand development in Vietnam. We provide professional marketing, branding, and market research solutions to help many businesses succeed in a competitive business environment.
With the desire to provide accurate market information, analysis & reporting on the Vietnamese market at optimal costs through quantitative and qualitative survey activities. ADSMO’s marketing and business management experts will rely on the information collected from respondents to advise and analyze to help companies have useful data for business operations and business development.
REASONS TO CHOOSE ADSMO AS YOUR MARKET RESEARCH COMPANY
Honest data
Committed to collecting accurate data and not cheating in research activities
Visual reporting
Build reports from information collected from respondents, summarize details, visually, clearly
In-depth analysis
ADSMO's experienced management and marketing experts will provide in-depth analysis and advice to businesses.
Accurate progress
We are committed to implementing on schedule, not delaying customer projects.
Data collection tools
The company uses modern data collection tools and equipment that can record audio, video, and clearly observe behavior.
Optimal price
ADSMO provides effective and optimal market research solutions to help businesses.
