Latest Facebook Image Sizes: The Ultimate Guide for Effective Marketing Campaigns

Despite the rapid development of new platforms, Facebook is still an important “name” in Online Marketing campaigns, products, and services. Images and videos are content that easily attract customers’ attention. Facebook image sizes change continuously and diversely. If you are focusing on a Facebook Marketing campaign, don’t miss the list of Facebook image sizes 2021 that ADSMO shares right below.

1. The importance of standard Facebook image sizes

To best meet the needs of users, Facebook has set standards for images when posting and is constantly updated. For Facebook marketers, image size has a significant impact on the success of an advertising campaign. Customers are always attracted to beautiful, vivid, and clear images regardless of device. That is why it is necessary to optimize images to the correct size recommended by Facebook. This contributes to promoting the brand image to become more impressive and professional. Update the latest Facebook image principles, sizes and ratios to be able to convey the message to customers completely.

2. The most standard Facebook photo size

2.1 Facebook cover photo size

2.1.1 Facebook event cover photo size

Facebook recommends event cover photos with a size of 1200 x 628 pixels and a ratio of 1.91:1. However, depending on the device, the cover photo may be stretched. Therefore, businesses should use event cover photos larger than the recommended size, preferably 1920 x 1005 pixels.

2.1.2 Facebook Group cover photo size

Similar to event cover photos, the recommended Facebook Group cover photo size is 1640 x 856 pixels, with an aspect ratio of 1.91:1. However, if accessed by smartphone, the bottom of the cover photo will be cropped. Therefore, the ideal size is 1920 x 1005 pixels and align the image in the center to ensure accurate display on both desktop and mobile devices. This size is also suitable for Group cover photo thumbnails in Facebook search results.

2.1.3 Facebook Business Page cover photo size

Facebook business Fanpage cover photos are displayed in different sizes depending on the device. For example: On Desktop, the cover photo retains the same width but is cropped from top to bottom. Or on Smartphone, the image retains the same height but is cropped from both sides. Although Facebook recommends a Business Page cover photo size of 820 x 360 pixels, it is best for businesses to optimize the image size to be larger, which is 1200 x 647 pixels with a ratio of 16:9
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2.1.4 Facebook Profile Cover Photo Size

The Facebook Profile cover photo size has not changed because it has been redesigned on the latest platform. However, the profile photo thumbnail has been moved from left to center on mobile devices. The recommended profile cover photo size by Facebook is 851 x 315 pixels with a minimum width of 720 pixels. But this size is too small for retina display devices. Therefore, businesses should use images of at least 1125 x 633 pixels, aspect ratio 2.7:1.

2.2 Facebook post image size

2.2.1 Facebook image content size

With posts, you can experiment with different sizes. However, Facebook will automatically resize images to a width of 500 pixels. To avoid image degradation, cropping, and slow loading times, businesses should limit Facebook post image sizes to 1200 x 630 pixels with a 1.91:1 ratio, and a minimum size of 600 x 315 pixels. For square photos, you can use the same size as your Instagram post, which is 1080 x 1080 pixels.

2.2.2 Facebook video content size

Like post photos, you can upload videos in a variety of sizes. Some tips for optimizing Facebook video size:

• The recommended Facebook video size is 1280 x 720 pixelsl (landscape video) and 720 x 1280 pixels (portrait video).
• The recommended aspect ratio is 16:9 (landscape video) and 9:16 (portrait video).
• Use video with the extension .MP4 or .MOV.
• Recommended frame rate is 30 frames/second.
• Video length under 120 minutes.
• Video size about 8GB.

2.2.3 Size of link sharing content on Facebook

The recommended size of link sharing images on Facebook is 1200 x 630 pixels. This size is similar to the size of event cover photos and other social platforms such as LinkedIn and Twitter. This helps businesses save time while still maintaining a cohesive brand.

2.3 Facebook Stories image size

Stories images typically fill the device screen. Therefore, you should use images with a size of 1080 x 1920 pixels or an aspect ratio of 9:16. Note: Do not insert text at the beginning or end of the image as it will obscure the viewer’s view.

2.4 Facebook “Our Story” cover photo size

The “Our Story” feature on the Business Page is like an extension of the “About us” section. In addition to the title and long description, you can also add a cover photo to “Our Story”. The recommended photo size is 1200 x 672 pixels.

2.5 Facebook ad photo size

The size of Facebook ad photos varies depending on the type of ads that the business runs as well as the goals and placement of the Ads.

Some recommended Facebook ad image sizes:

• Carousel Ads: 1080 x 1080 pixels (1:1)
• Single Image Ads: 1200 x 628 pixels (1.91:1)
• Video Ads: At least 1080 x 1080 pixels (4:5)
• Collection Ads: 1080 x 1080 pixels (1:1)

2.6 Image size in Facebook catalog

Product image size in catalog Facebook is 1024 x 1024 pixels, the minimum size is 500 x 500 pixels and make sure the image file is smaller than 8MB.

Here is the full list of standard Facebook photo sizes 2021. Please pay attention to optimization, especially the size of Facebook photos on phones for a successful marketing campaign.

If your business needs to run Facebook ads as well as other platforms, please contact ADSMO for the best support.

See more:

• How to design a brand logo
• Techniques for taking beautiful product photos for sales websites