Current popular web design trends

Design trends are often influenced by “hot” cultural and social factors around the world. The COVID-19 pandemic, with everyone “locked down”, has caused “online shopping” to explode more than ever. Therefore, website designers also face the challenge of how to improve the experience and increase customer interaction.

If you are having a headache finding creative Web ideas, let’s review with ADSMO the outstanding 2021 Web design trendsand promise to continue to “make waves” in 2022.

1. Parallax Animations

Parallax is a parallax web design – a special effect that uses images and 2D scrolling effects to create layers and the illusion of depth on the website. Parallax enhances the experience, attracting customers’ attention with spectacular, impressive animations. You can also apply this effect to promote potential customers’ actions by changing the color, shape, and movement of the CTA.

The Scottish food supplier – Dockyard Social has perfectly combined eye-catching colors and Parallax Animations effects to increase the interesting experience for its Website.

2. Minimalism

Minimalism is a minimalist website design style that is becoming increasingly popular. Instead of cumbersome details and confusing colors, designers only use a few design elements and light colors to enhance the user experience. Flat design, white space, muted colors and an overall neat, balanced, and harmonious look are the factors you need to pay attention to when designing a minimalist website.

Symbolset is a great example of a colorful Minimalism Website that inspires users. Although it only highlights a few important details, the Website still leaves a strong impression.

3. Color

Today’s websites are all about minimalism, so color trends are also changing. Websites with a dominant black and white color scheme never seem to go out of style. You can also take advantage of soft pastel colors. To balance the minimalist and colorful style, gradient colors are also a good choice to give your website a unique look.

The EarCOUTURE website has a colorful gradient background along with abstract banner elements and lighting effects that bring interesting visual effects.

4. Retro Fonts

2021 is the return of Retro fonts but has been “stylized” by designers to bring a fresher “look”. Variations in size and font style will help you unleash your creativity for your ideas.

American Scarps used retro fonts Clarendon, Georgia, Sans Serif, Refrigerator-Deluxe, Arial and Futura to create a classic feel for the Website.

5. Dark Mode

Dark mode has appeared on social networks such as Instagram, Youtube and major websites since a few years ago. With great benefits such as making the interface more modern, reducing eye strain,… Dark Mode has become a popular 2021 Web design trend.

Spotify uses dark mode for its website and app to highlight vibrant artworks while providing a cinematic experience for users.

6. Embedded Video

Embedding videos into websites, especially the homepage, is one of the best trends in website design in 2021. The perfect combination of professional filming techniques, beautiful backgrounds and other visual elements such as content and sound will bring rich and unique user experiences.

McAninch Contractor used embedded video for the website homepage. The large video cleverly conveyed basic information such as projects, equipment, employees, etc., helping customers better understand this brand.

7. Horizontal Scrolling

In 2021, many new website designs have used horizontal scrolling in addition to traditional vertical scrolling. Horizontal scrolling helps websites significantly improve user experience with a book-like effect. This is also one of the great choices for landing page design.

D. Potfer Studio is a typical example of using horizontal scrolling to create an impressive, memorable effect for customers.

8. Voice User Interface – VUI

Voice User Interface (VUI) is very familiar on smartphone devices with virtual assistants Alexa, Siri, Bixby, Google Assistant,… Although it is not yet popular on websites, with great potential, in the near future VUI will become an indispensable Web design trend. Voice chatbot or virtual assistant features will help users have uninterrupted experiences. Not only that, VUI is also very useful for SEO.

ADSMO is a leading reputable provider of Website design on demand standard SEO services. We always strive to update and quickly apply the most popular website design trends to bring businesses modern, effective websites that optimize user experience. Contact ADSMO now for the fastest and most detailed advice.

See more:

• What are UI and UX?
• Website design cost