Techniques for taking beautiful product photos for sales websites

When deciding to buy, customers want to be sure they know what they are buying. However, product images are a difficulty that many businesses encounter when doing business online. Inconsistent quality and style are fatal weaknesses when companies take photos online, sometimes even without suitable photos. Therefore, taking photos that illustrate all aspects of the product helps buyers trust and actively interact with the seller. Below are a few things that ADSMO will guide you on product photography techniques, share experiences to help you create your own beautiful product photos, contribute to beautifying your professional sales website and increase sales.

1. Research your target market

Before you start taking product photos, you need to know your brand’s ideal customer. Does it appeal to middle-aged women or to an older age group? Is it a premium product, or is it competitively priced? Understanding who your customers are will help you deliver the right message.Identifying your target market allows them to focus on the people most likely to buy your product on your website. This leads to reaching customers with the highest profit potential.

2. Planning for advertising product photography

Planning before shooting is a very important job. Including finding photo props, styling product shots, lighting, logistics… You need to have an overarching story to tell about your brand or product.

3. What is a color scheme?

Product photography is largely about communicating a certain message through color. Are you looking for light and color? Or are you looking to be bold? Colors can stand out on props with neutral backgrounds, like gray or light blue.

4. Be cohesive

All objects being photographed need to match each other reasonably in terms of color, height, shape,… to create a unique and impressive product image.

5. Prepare tools

To make the products on the sales website attractive, you need tools to support the work

Camera: If possible, you should choose a professional camera line, using a dedicated camera (DSLR) is best. However, if you only have a digital camera, or a phone or tablet with a camera function, you can also use it, most suitable for taking pictures of small products with simple details. Before taking pictures, make sure the camera lens is cleaned with a specialized soft cloth.

Tripod: A tripod helps you fix the camera and shooting angle. This is a very important tool to ensure the highest quality, consistency and ease of operation. If you use a camera (DSLR or PnS), you can buy a tripod at a camera store. If you use a phone or tablet, a phone accessory store is the place you should visit. A Chinese tripod is quite cheap, even 200,000 VND is enough to get one.

Background: A white background is suitable for most products. Preparing a white background is also very easy. If you are frugal, just go to a photocopy shop and buy a sheet of white paper, the bigger the better (suitable for the space and product you are shooting). If you have the means or want to be more professional, you can buy a product photography box for 700,000 to 800,000 VND depending on the size. Or if you like, you can make your own product photography box.

For a professional sales website, product images must be neat and impressive

Lighting: For simple needs, we recommend you use white light bulbs, which are easily purchased at home electrical stores. You can add a lampshade to increase brightness and stick paper or fabric to make the light softer. You can use only 1 light, but for beautiful, professional photos, using 2 to 3 is reasonable. View product photos of sales website on computers, mobile phones, tablets to bring a different feeling.
In short, if you want your online sales website to attract customers, you need to pay attention to images in addition to SEO standards, integrating E-comerce functions. If you are worried about product images and interface when designing a website, don’t worry. ADSMO will accompany you, providing the best solutions and advice for your website.