What is Wifi Marketing? A marketing tool worth investing in the digital age

Free Wifi is not only a great utility for customers but also brings many benefits to businesses in marketing and customer care activities. Let’s find out with ADSMO what Wifi Marketing is and how this tool helps businesses improve their business operations.

1. WHAT IS WIFI MARKETING?

Wifi Marketing is a form of Local Marketing that helps traditional stores build customer loyalty by taking advantage of Free Wifi to run Digital Advertising, send Email or SMS messages and automate other communications with customers.

Some businesses and organizations should implement Wifi Marketing:

• Airports, train stations
• Restaurants
• Cafes, pubs, bars
• Cinema
• Salon
• Hotel, Resort
• Shopping mall
• Retail stores and supermarkets
• Tourism
• Bank
• Large public places such as stadiums, theaters, etc.

>>> Read more: Wifi marketing advertising

2. HOW DOES WIFI MARKETING WORK?

Customers enter the store and access Free Wifi. At that time, the customer’s mobile device will be redirected to the screen or splash page and receive login requests such as viewing banner ads, videos, filling out information forms, interacting on social networks, etc.

96% of consumers prefer a business that offers free Wifi. In particular, customers do not hesitate to share information to have access to high-speed Wifi. Businesses can leverage this data for personalized marketing campaigns. Businesses will choose the form and data they want to collect. Customers will choose what they want to share from the available options, such as phone number, email address, Gmail, Facebook, etc.

3. BENEFITS OF WIFI MARKETING

After understanding what Wifi Marketing is, we will come to the benefits that this tool brings to both businesses and customers.

3.1 For customers:

• Convenience: Customers have fast, easy access to high-speed Internet with just a few simple steps. Helps save 3G, 4G mobile data.

• Improve the shopping experience: 62% of businesses say customers spend longer in stores when free WiFi is offered. This shows that customers are satisfied with the in-store experience and are willing to spend time with the brand.

3.2 For businesses:

• Customers stay longer and spend more: One of the biggest benefits of Wifi Marketing is that customers tend to stay longer. Not only that, 50% of customers also tend to spend more.

• Provide rich customer data files: Wifi Marketing is not simply providing customers’ Emails and phone numbers. Businesses can exploit more than that, such as: the time of visiting the store, the frequency of visits, whether they visit many branches of the business or not. From there, businesses can send customers exclusive offers.

• Build deep relationships with customers: Wifi Marketing provides businesses with the opportunity to deeply connect with customers even when they have left the store. Through the collected customer data, businesses will deploy more impactful marketing campaigns.

>>> Refer now: Information technology services at ADSMO

4. 2 POPULAR WIFI MARKETING MODELS TODAY

4.1 Independent Wifi Marketing model

Usually applied to individual businesses, cafes, small restaurants,…

With the independent Wifi Marketing model, businesses only need to install one more Wifi Marketing device. This device is installed between the network modem and the available Wifi system at the store. The content for the marketing program will be stored and configured directly on the Wifi Marketing device. The administrator can log in and change the content easily.

Advantages: Easy to implement, any business can deploy this model. Brings high product advertising efficiency.

Disadvantages: Can only be implemented at one location with individual businesses such as coffee shops, small restaurants.

4.2 Wifi Marketing model by chain

Usually applied to chains of stores, hotels, coffee shops, shopping malls,… in the same system, large scale, far apart locations.

With the Wifi Marketing model by chain, the Wifi Marketing device will be installed between the network modem and available Wifi system. Marketing content will be stored as a Web page and configured on the Wifi Marketing device. When a user accesses, Wifi Marketing will link to that Web page. Administrators can change the Web page design interface.

Advantages: Easy to deploy and manage at multiple stores in the same system. Easy to change marketing content on the Web page. Unlimited storage space. Integrate with the business’s CRM system.

Disadvantages: The implementation process is complicated.

• Reference: Elevate your business with a separate branded Email service

5. PROFESSIONAL, EFFECTIVE WIFI MARKETING SERVICE AT ADSMO

Wifi Marketing Service of ADSMO will turn your business’s Wifi into a powerful marketing tool.

• Design Splash Pages with synchronized logos and brand identity.
• Support multiple social login platforms, Email, SMS.
• Multi-channel marketing with personalized Email, SMS campaigns, Social Media or paid advertising. Online surveys and feedback collection.
• Understand potential customers’ behavior through demographic information such as age, gender, location, interests, etc.
• Build customer loyalty by automatically adding customer information to the CRM system, implementing Remarketing campaigns, and customer care.
• Compact equipment, simple and easy to install, use, and create promotional content.
• Suitable for all businesses from small stores to chain stores customers, many branches nationwide.
• Reasonable Wifi Marketing costs, with many service packages suitable for all business sizes, many attractive incentives.
• A team of experienced experts, ready to support customers wholeheartedly.

So we have clearly understood what Wifi Marketing is. It cannot be denied that Wifi Marketing is a powerful marketing tool that your business cannot miss in the digital age. Don’t hesitate to contact ADSMO via Hotline 0356.105.388 for detailed advice.