Website vs Social Media: Which is the effective channel for business?

1. Should you design a website or create social media?

Why do you need to spend money to create, maintain and operate a website when you can create a social networking site like Facebook, Linked, Twitter, Instagram with a cost… almost zero?

A very interesting question for any business or individual operating in the business field – “Website and Social media“, which platform is best for you?.

In addition to “FREE” when setting up a Fanpage, here are some benefits of Social media:

• No technical knowledge required
• You also have millions of people using that platform ready to interact with you. If done right, it will open up opportunities for you to grow much faster than anywhere else.
• Search Engine Optimized
• Built-in Marketing Tools

About Websites, What Do You Need to Know Before Creating a Website for Your Business? In addition to the initial cost of creating a website such as buying web hosting and domain name, you also have to invest in:

• Design, programming, & technical issues
• Search Engine Optimization (SEO)

If we only do relative comparisons, it seems that social media currently has a big advantage over websites. However, when looking at it from a business perspective, you need to consider:

1. Create a store on someone else’s website OR
2. Own a website for your business?

In the first option, you will depend on other people’s websites. If you only create an online sales page on social networks, your business will immediately be tied to the “benevolence” of this platform. Your business will “disappear overnight” if you do not quickly find a new place. Moreover, even if you find a new place, it will be difficult for all your customers to move to the new platform in a short time. Therefore, your revenue will be directly affected. The most typical example is that many sales pages were “hunted down” when Facebook upgraded their algorithm, lowering the reach of these pages. YouTube has also started charging for storing videos on the server. Twitter also has a paid platform for businesses that want to “continue paying”.

If you choose the second option, you will have a lot more control in this situation. Although the explosion of social networks over the years cannot be denied, there is a reason why the growth rate of websites has remained stable, because it is always the “center” of every business, you have 100% control over the situation. When a crisis happens to one of the Marketing tools, the damage is limited. Even if social networks close, you are not “kicked” out of the industry you are doing business in, you only lose a certain amount of users that can be reached through this channel and can recover and compensate from other places.

In short, it is understandable that investing in something you “own” will always be wiser than investing in a platform that does not really belong to you. Because that platform does not do business for you, they make business decisions that serve their own platform that you have no control over, if it goes against your interests, you will immediately be “kicked” out of the market. So, this is the reason why, the website has been, is and will continue to be the irreplaceable center of online business activities.

Invest in implementing, maintaining and operating the website, but you should still distribute the cost of creating a Fanpage into your marketing budget to benefit from new customers of the platform.

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