As the previous post mentioned the benefits of investing in implementing, maintaining and operating a website, however, you should still distribute the cost of creating a Fanpage into your marketing budget to benefit from the platform’s new customers.
Therefore, creating and maintaining a Facebook Fanpage in parallel with a Website also affects your business interests. However, to create traffic for the page, in addition to beautiful images, quality content is a decisive factor for the success of a Fanpage.
First, you must identify relevant content from different sources and channels. Then edit and rearrange the content to be reasonable and suitable for the needs of your existing followers.
Surely you have “cooked” the content posted on Facebook, shared something on the wall, posted a few deep sentences to share with your friends list. That is editing the content for Fanpage Facebook.
The first thing you need to do is not to rush into posting any hot content on Facebook to your Fanpage – but to determine the “fan” you are aiming for. If your target audience is between the ages of 18 and 25, then the main content you aim for will be humorous entertainment content. Then determine whether your target audience is mainly male or female, to classify the direction of the content.
When determining the main content for Fanpage, you need to find sources for that content. However, when using sources, you need to pay attention:
Editing content for Fanpage, simply put, means editing. Therefore, please respect the source of the article. To make the article more vivid, add your personal opinion to create your own identity. Good writing, beautiful photos, engaging videos, using any element must be done carefully, meticulously, and in detail.
Don’t use a large page to pull fans to a small page so that the content of the two pages is identical. You are single-handedly trashing both of your Fanpages, flooding your followers’ news feeds with posts with similar content.
Finally, “Raising” a Fanpage is a long-term process that requires you to have courage and not be discouraged.
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