Criteria to know when evaluating and analyzing websites

Website has now become a trend, the “face” of many businesses – your “representative face” in the world, where, from there, after just 1 click and 0.1s, the whole world will know about your business. Depending on the strategic vision and investment capacity of the business, the business will develop Online Marketing how, usually when developing a website, businesses will have 1 main website and many satellite websites revolving around each other… Depending on the goal such as: “inviting many guests to visit”, helping “guests” remember the host or enticing “guests” to buy products… Website analysis will help businesses understand why “guests” like to visit your website. Or why your website has a beautiful “face” but no one visits, understanding the habits, interests, and locations of “guests” will help businesses improve their “treatment” strategies with customers, thereby achieving their goals.

Issues that need to be analyzed of a website – hearing this concept sounds esoteric and makes it difficult for beginners to grasp the starting point, even if you use tools and have a lot of data, do you know what to use them for? What are the issues you need to pay attention to when analyzing a website?

• Why is there such a website?

• What is the business’s goal when designing a website?

• • UX?
  • UI?
  • Investment potential? Development potential?
  • Does the website exist yet? If you already have a website, what is already on the website?
  • Content status
  • Traffic status
  • Onpage status
  • Website source code and upgradeability?
  • Offpage status
  • Social capabilities
  • Combining other Marketing methods

1. Purpose of the Website

It may sound unbelievable, but the truth is that determining the purpose of a website is extremely important when determining the direction of operation of that website and bringing benefits to the business. Currently, many businesses and business units build and keep websites for unbelievable purposes: seeing other units with websites, they also invest in one, or have a website to appear professional to customers.

Right from the first step of analyzing the website, must determine the purpose of the website, evaluate whether the website is really necessary or not, whether it needs to be redesigned or not. Usually the main purpose of the website will be:

• Sales
• Make thương thương
• Attract traffic to other websites

Depending on the purpose, there will be different ways of building.

2.UX and UI

– UX is an abbreviation for User Experience, which is the user experience when they are interacting or using your website, including the entire shopping process, needs, behavioral preferences.

– UI is an abbreviation for User Interface – what users see on the website such as design, layout, website interface, images, content to brand recognition points…

UX-UI are two extremely important parts of a website, because this directly affects the user experience, directly affecting the conversion rate. When investing in a website, no matter how good the content is, if the interface and layout are too bad, not meeting the user’s needs, the website will be broken. In the interface, there must always be highlights, brand recognition points, and the layout of images and text must be balanced.

Some tools to help you improve images and interfaces:

• Adobe Photoshop
• Adobe After Effect
• AI
• Flinto
• Icon Slate

3. Content

With a completely new, blank website, content deployment is much easier, and content orientation can be deployed immediately because there is no need to analyze existing content on the website.

With a website with available content, your task is to analyze that content, then based on the purpose of the website to edit the content and develop content orientation according to the main focus.

With content, it is necessary to identify the following issues for improvement.

– Current content quality (if any)

– Is the content original or copied, duplicated.

– What content is top traffic?

– What content generates conversions?

– Common content errors?

– List of on-page content errors

– Tag tags…

For websites with too much copying, there are three options for web developers to choose from:

– Fastest: accept adding a large amount of new quality content to compensate for the loss of deleting all duplicate content.

– Safest: Go to each URL to edit all duplicate content, then submit each URL to Google. Edit content without editing URL – this does not lose the URL and increases trust back to the content.

– Risky: Accept to delete everything except the domain trust and start over.

Some content analysis tools on the website:

• CopyScape
• Google Analytics
• Ahrefs.

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