Augmented Marketing – The New Revolution in Marketing 5.0
In the book Marketing 5.0: Technology for Humanity, Philip Kotler and his colleagues mentioned Augmented Marketing as one of the new development trends in the digital age.
Continuing the content about Marketing 5.0, Adsmo would like to share with you the general knowledge about Augmented Marketing.
Augmented Marketing – An inevitable development trend in the digital age Augmented Reality (AR) is an emerging technology development trend in marketing, expected to continue to grow rapidly to serve market needs. The technology allows brands to create unique, impressive real-life experiences for customers on mobile platforms. AR provides businesses with a tool to boost sales and enhance brand value through mobile devices.cong-nghe-ar-xu-huong-phat-trien-trong ky-nguyen-so
Augmented reality technology seems to have erased the boundary between the real world and the virtual world. virtual, is considered a driving force for marketing and sales innovations in the near future. Marketing campaigns using AR will be an opportunity for businesses to upgrade customer experience, create momentum to increase business opportunities and close orders.
Augmented marketing is clearly defined as the integration of AR technology to add value to marketing activities. Businesses today can consider augmented marketing as a marketing or sales strategy that allows brands to help consumers interact with them and make smarter purchasing decisions. In particular, augmented marketing helps companies free up human resources to do other work.
According to Gartner, 72% of customer interactions will involve new technologies such as AI, chatbots, and text messages by 2022. Although digital platforms cannot completely replace human-to-human interactions, technology can save human resources to help businesses operate more effectively. In the future, Gen Y and Gen Z will continue to promote augmented marketing. These are two generations born and raised in the era of the Internet boom and technology is a part of their lives.
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With AR, customers do not have to go directly to the store or showroom to buy products, but through modern mobile devices they can still experience the reality of the business’s products and services. Many companies such as IKEA and Sephora have applied augmented reality technology to allow users to try out products on digital platforms. Or at real estate companies, home design using AR technology will help customers experience the real space of the interior and exterior of the house instead of just viewing static images on website or having to go directly to the house. Augmented marketing will provide customers with real experiences, information about products and services, and support staff to advise and sell more easily.
Benefits of augmented marketing in Digital Marketing campaigns
In fact, many businesses have applied AR in marketing and believe that the strategy helps increase sales, enhance brand value, and create unique and interesting experiences for customers. So what are the benefits of augmented marketing?
Reduce inventory costs
With AR, businesses do not need to stock large amounts of inventory, customers will experience real products and services through augmented reality technology. By doing so, businesses will optimize the cost of investing in logistics, or storing goods in warehouses.
Increase personal experience
By applying AR technology, brands can create at-home experiences for customers while still making customers feel like they are directly experiencing the product in the store. From test driving a new car model or trying lipstick, powder or other beauty products on customers’ faces. This helps increase potential customers’ interaction with a product by personalizing it.
Supporting customers in making purchasing decisions
AR technology is a useful tool for customers in making purchasing decisions. With augmented reality, consumers can try products before buying, supporting accurate purchasing decisions, avoiding disappointment when buying products that do not meet expectations.
Building brand positioning
Unique, surprising and exciting augmented marketing strategies are an opportunity to create a big buzz for the brand if built properly. AR is a new revolution in the digital age, the application of augmented reality technology will make a difference, allowing businesses to increase their competitive advantage with rival companies, create a bridge between customer expectations and supplier response, polish the brand, brand positioning in the market.
The future of augmented marketing
The Covid-19 pandemic has accelerated the market shift to e-commerce more than 5 years in one year. Businesses that apply AR are progressing in business thinking and becoming leaders in their industries against competitors who are struggling to adapt to the digital era that dominates life.
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The shift in consumer behavior from traditional shopping to e-commerce sites has proven the The continuous development of technology. AR has the potential to dominate e-commerce because technology makes it easier to recognize products and services, integrates web development and stimulates vision. This means that Augmented Marketing is not only a simple advertising and marketing tactic but also a psychological tactic. Augmented Marketing can remove the barriers of imagination in the minds of customers, connect brands with customers, improve personal experiences, increase business opportunities and promote sales effectively.
Hopefully with the above content, businesses have more useful information about Augmented Marketing and choose the right direction for marketing campaigns. Or you can contact Adsmo for professional advice. We provide comprehensive Digital Marketing solutions and brand strategy building to help businesses develop comprehensively.
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