Beverage Website Design: 6 Important Factors

The beverage and soft drink market is increasingly diverse, from young brands to big names. Effective beverage website design will create a difference, increasing competitiveness with competitors in the market. These are important factors to design a more outstanding and attractive beverage website.

1. Common types of beverage websites

Before learning about the factors to design an outstanding beverage website, Adsmo will review the common types of beverage websites today:

1.1 B2B commodity market

B2B marketplaces are platforms that connect manufacturers with bulk buyers or retail stores, restaurants. This type of beverage website must provide clear and reliable services so that customers can find the most suitable and reputable partners.

1.2 E-commerce platform

This is an online competition channel between beverage manufacturing enterprises in addition to traditional shelves in supermarkets and convenience stores. Sales of the Food & Beverages on third-party e-commerce platforms are increasing.

1.3 Company website

A company’s beverage website design will immediately attract users with a branded interface, a clear story, and not crammed with too much information. The main task of this website is to inform customers about the company’s products, services and news.

2. 6 important factors to design an outstanding beverage website

To design an attractive and effective beverage website, you need to ensure the following 6 important factors:

2.1 Clear and concise

Regardless of what type of beverage website it is, it is important to try to clearly show the products and services that the business provides. Website is a means of communication, when users access the website, they must know who this website belongs to, what the purpose of the website is, what products and services the website provides and how to contact the business.

2.2 Mobile-friendly interface

Currently, mobile devices are the most effective way to reach customers. For companies in the beverage industry, it is imperative that the website is friendly to mobile devices such as tablets and smartphones. Because it is very possible that potential customers are visiting your beverage website while sitting on the bus or walking on the street.

The three most popular Mobile Friendly Website design techniques today: Responsive Design, Separate Mobile Site, Dynamic Service.

2.3 High-quality images

Images are an indispensable element on a website. Especially with food and beverage websites, let users “eat” with their eyes and “sell” your products. Combining useful information with high-quality, eye-catching images can completely connect users with your brand and products.

2.4 Social media integration

Most young people take photos or videos of their food and drinks before eating. Not only that, they also like to share their images and dining experiences on social media. It would be a mistake if you did not integrate platforms like Facebook and Instagram into your website. Turn customers into brand evangelists for your business with direct sharing buttons when designing a beverage website.

2.5 Clear information

The website’s homepage must display information about the products and services the business provides. Customers can immediately know the menu, accompanying services, address and promotions of the business.

Don’t be afraid to share too much information about the service for competitive reasons. If customers can’t find what they need on your website, instead of contacting you, they will immediately switch to another competitor.

2.6 Credibility

Building brand reputation is the most effective way to separate you from your competitors. Especially in the food and beverage industry, the reputation of the business is even more important. The best way to build credibility is positive reviews, SSL certificates, seal images, maintaining online reputation and brand personality.

3. SEO-standard website design at Adsmo

Adsmo is a leading unit providing businesses with outstanding website design solutions. No matter what business item, Adsmo is confident in supporting you to design a website that is SEO-standard and online marketing most effective. With the motto of always putting quality and reputation first, Adsmo commits to customers:

• Website with beautiful interface design, easy to manage
• Website meets SEO standards, optimized for Google standards
• Website is responsive to all devices, smooth experience on mobile
• Website is high-speed, unlimited bandwidth

If you need to design an impressive beverage website, contact Adsmo now for the most detailed advice.

• References: Website design quote