With over 1 billion video views per day and 62% of businesses operating, Youtube is one of the most powerful business tools. High views are the top goal of content marketers. Let’s come to 10 ways to naturally increase Youtube views, quality to help businesses build their brand and increase sales effectively.
1. Create engaging content
To create engaging content and attract a lot of views, you must first determine what viewers need and want, then create videos that meet their needs. For example, “How to” videos are one of the best content to attract viewers.
Regularly and quickly updating HOT events in your field also effectively promotes views.
Don’t forget to analyze competitors, people in the industry, watch videos that receive a lot of interactions. You will know what style of videos viewers like and have more ideas for your channel.
2. Encourage viewers to subscribe to your channel
“Your best new customers are your old customers” (Roughly translated: Your best new customers are your old customers), retaining customers is the best way to grow your business. Similarly, the easiest way toincrease YouTube views is to encourage viewers to subscribe to your channel.
Include reminders for viewers to like, subscribe to your channel, and ring the bell in the description or in the video itself. This way, subscribers will always be notified when there is a new video. The more subscribers you have, the more organic views you get on Youtube.
3. Create playlists
The more videos a channel has, the harder it is for viewers to navigate. That’s why playlists are important. This feature allows you to group videos into categories by topic in a scientific way and guide viewers to the right content without having to search.
4. “Card” and “End screen” features
Card and End Screen are tools that you can use to build a video network to effectively increase YouTube views.
End Screen is a function that allows you to add other video cards or playlist cards to the last 20 seconds of the video so that viewers can click to continue watching immediately.
Card is a tool that you can add to the video at any time to direct viewers to other channels, websites, playlists, and videos. You can also create poll cards, which is a useful way to find out which topics your viewers are more interested in.
5. Video embedding feature
Video content helps improve conversion rates and reduce bounce rates on websites. Therefore, if you want to retain customers on your website, don’t forget the Youtube video embedding feature.
Allowing viewers to embed videos on their social networking sites, blogs, and websites is also an effective way to encourage people to spread your content, thereby increasing the business’s chances of reaching new potential audiences.
6. Advertise videos on other social channels
Advertising videos on social channels is also an effective way to increase free Youtube views. You can create a short trailer of about 1 minute for the new video and post it on Facebook, Twitter, Instagram,… with the Youtube video link.
With an average open rate of 18% and a purchase rate of 66%, Email Marketing is a powerful tool for converting sales. Take advantage of the power of Email marketing by sending emails to notify subscribers of the release of new videos.
Youtube is not a standalone Social Media channel, so try to cross-promote your videos on other free marketing channels.
7. Build a community
Youtube is not only a video search engine but also a leading social network. Instead of just sharing videos, actively attract viewers by regularly interacting with them, liking and replying to their comments.
You can also subscribe and interact with channels in your niche to increase your recognition in a community more easily.
Another useful tip is to organize a giveaway. You will ask viewers to subscribe, like, share videos on social networks, leave comments to participate in receiving gifts of the business’s products. Developing a loyal, active community is the most sustainable way to increase YouTube views in the long term.
8. Video optimization – YouTube SEO
YouTube is the second largest search engine in the world. Just like optimizing content for Google search engine. To increase the chance of being displayed, you also need to optimize the video for effective SEO on YouTube:
- Title and description include target keywords, arouse curiosity, attract viewers.
- Mentioning the target keyword in the video helps YouTube better understand the video content.
- YouTube will rely on the level of interaction such as likes, comments, views, shares to rank the video position on search results.
- Categories help YouTube better understand the audience you want to show the video to.
- Tags give YouTube context about your content. Add as many tags as possible.
9. Optimize Youtube channel
Optimizing the channel is an important step to strengthen the brand and increase Youtube views.
- Make sure your YouTube branding is consistent with your website and other social channels by using the same logo, images, and colors. The minimum profile and banner sizes are 800×800 pixels and 2560×1440 pixels, respectively.
- Channel descriptions appear in the “About” tab and are limited to 1000 characters. Start by giving a quick introduction to your brand and the benefits of your product. Give people a reason to watch your videos. What do you offer them? Don’t forget to include your target keywords in your channel description, too.
- Add Social Media channels, links to the Website and contact information to help viewers proactively learn more about the brand easily.
10. Optimize Thumbnails
Besides the title, thumbnails are also a simple tactic for you to attract viewers’ attention. By default, Youtube will choose any moment in the video to make the thumbnail. However, it is best to create your own thumbnail to make the video look more attractive and professional.
Thumbnails that attract viewers must have a bright, eye-catching background color, a close-up of the main subject, text, and cleverly inserted brand elements.
Technically, a standard thumbnail has an aspect ratio of 16:9, resolution of 1280×720, file size of 2MB, format .JPG, .GIF, .BMP, .PNG.
If you need to increase Youtube views quickly and safely, come to ADSMO. We provide Youtube advertising services with diverse formats that will increase the chance of your videos and brand reaching the highest quality target audience.
Refer to other reputable advertising services on ADSMO’s platforms:
- Effective Google Ads advertising
- Facebook advertising reaches customers strongly
- Reputable Instagram Ads advertising
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