Latest Website Design Trends: Optimize Experience & Conversion Efficiency

If you want to develop a website or design a new website, refer to the modern website design trends right away. The following factors will help your website run smoothly, attract users, be search engine friendly and support effective conversion.

• Outstanding page loading speed

Page loading speed is vital element in web design. Slow loading pages not only reduce user experience but also affect search engine rankings. You should compress images, optimize HTML, CSS, JavaScript code and use CDN services to improve page loading speed.

• Minimal interface, focus on experience

Minimal design not only helps increase page loading speed but also brings a pleasant experience to users. Clear navigation, concise content, and appropriate white space will help customers easily access information and take action.

• Illustrations with brand identity

Exclusive illustrations help your website stand out, look professional, and reflect your brand identity. Using colors consistent with brand identity will increase memorability in the minds of customers.

• Integrate voice search

Voice search is becoming more and more popular. Integrating this function not only brings convenience but also helps optimize SEO. ADSMO can support you to integrate voice search into your website professionally and flexibly.

• Application of artificial intelligence (AI)

Integrating AI such as smart chatbots helps websites respond quickly and accurately to customer needs, saving operating costs and enhancing interactive experiences.

With the growing number of mobile users, a responsive website is a must. Layout, content and buttons should be optimized for one-handed operation, especially with the thumb.

• White space makes content breathe

White space helps increase readability, highlights important content and creates a comfortable feeling when users access the website. This is an often overlooked but extremely important element in interface design.

• Embedded video increases interaction

Instead of just using text, integrate video to convey information in a more vivid and understandable way. Videos help keep users on the site longer, improve engagement, and increase conversions.

• Virtual Reality (VR)

Virtual reality opens up new experiences for users right on the website. Fields such as tourism, interior design, real estate can apply VR to let customers “experience” products/services before making a decision.

• Micro-interactions

Small effects such as color change when hovering, dynamic notifications, smooth transitions… help websites become more lively and interactive. This is a factor that helps create positive emotions for users when operating.

• Color & font create highlights

Color and font contribute to shaping the brand style. The harmonious combination of modern color tones and easy-to-read fonts will help convey the message more effectively.