In the previous article, we mentioned On-site SEO and what to do when performing on-site SEO. Today, we will learn about off-site SEO and what you need to know about Offsite SEO.
1. What is the concept of Offsite SEO?
Off – site SEO refers to the activities you do to create a system of links pointing to your website. Currently, Google and other search engines often pay attention to authority links. Off – site SEO includes but is not limited to article marketing, linkbuilding, linkbait, link sharing on websites such as Reddit, and social media.
To achieve this, the quality of your site’s content must be highly appreciated by reputable sites, famous people in the online world through backlinks or in advertising your site.
2. What are the points to note for OffSite SEO?
Building backlinks is the core work of Off-site SEO strategies.
There are 3 main types of backlinks:
Natural links are links that are inserted into the content by writers on other sites without having to ask for help.
Intentional links are earned through exchanges, buying and selling with sites with related content or sites with high reputation.
Free self-created links are created by activities such as adding links to web directories, forums, signatures in the comment section with keywords in the anchor text.
Factors to build quality backlinks:
Popularity of the linking site.
The relevance of the content and topic linked.
Renew link. Anchor text inserted in the link.
The trustworthiness of the linking site.
The number of links on the linking page.
The authority of the domain and linking page.
In addition to building backlinks, some other activities outside the site are also considered off-site SEO, including:
Marketing on social networking sites.
Writing guest blogging articles.
Mentioning brands with or without links.
Marketing methods through influencers.
3. The important role of Off-site SEO
Off-site also plays a very important role in SEO strategy. Its activities will create good conditions for Google to select and evaluate your website. Off site activities include: link building, backlinks…, competitor analysis, social network analysis. Accompanied by press releases, introductory articles. Keyword analysis, research on the popularity and accuracy of keywords…
People often use the DA (Domain Authority) index to evaluate websites, Off site helps increase reputation by improving this index for your website.
In addition, we also have the PA (Page Authority) measure, which is a measure to evaluate the reputation of individual pages. Onsite SEO activities will help improve and enhance these indicators.
Thereby leading to the ability to increase your website’s ranking in Google. Help the website be more recognized on the internet platform. Build your brand to be more known. In addition, Offsite also increases the ability to reach users with the website. Helps the website receive traffic to the website channel, creating opportunities to receive more unpaid traffic from other media.
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