{"id":32428,"date":"2021-02-07T10:28:59","date_gmt":"2021-02-07T03:28:59","guid":{"rendered":"https:\/\/adsmo.vn\/giai-phap\/chien-luoc-cau-chuyen-thuong-hieu\/"},"modified":"2025-02-20T19:38:08","modified_gmt":"2025-02-20T12:38:08","slug":"brand-story-strategy","status":"publish","type":"page","link":"https:\/\/adsmo.vn\/en\/giai-phap\/brand-story-strategy\/","title":{"rendered":"Brand Story Strategy"},"content":{"rendered":"\t\t
Human needs are to be connected, to communicate in the living environment and the story is the point that connects people closer together. The story evokes trust, conveys emotions, and spreads values \u200b\u200bto life. Therefore, a genuine, vivid but attractive and interesting brand story will attract many people’s attention.<\/span><\/p>\n A brand story is not simply a story about the formation and development of a business. More specifically, it is the art of telling a true, concise and attractive story with a logical and scientific layout. Each brand story creates a unique color, unique personality, and outstanding differentiation that the business has. At the same time, it guides readers to understand the ideals, values, beliefs, and create a solid mission and vision of the business.<\/span><\/p>\n Behind every business is a brand story associated with the history, formation and development process of the company, along with the thoughts, ambitions and dreams of the business owner. The more authentic, attractive, interesting and conveying the message of the brand story, the more it will be the internal link of the business and the bridge connecting closely with customers.<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t A good brand story will lead readers through many emotions. Whatever the emotion, from anger, disappointment to bursting happiness, joy will remain in the mind. These emotions are important factors for businesses to promote sales activities. Because emotions have a strong impact on consumers’ purchasing decisions.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t Story is an important factor for businesses to polish their image and build a professional brand in the eyes of customers, partners, and suppliers. In addition, internal employees will feel proud of the business, attached and have a sense of responsibility to develop strongly with the business.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t No matter what field a business operates in, a compelling brand story will have a profound impact on the reader’s awareness and mind. Impressive brand stories will be viral, spreading widely to the community. Through website channels, social networks, flyers, and newspapers, the brand will be known by many customers, receiving and using its products and services.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t Customers always want to read or listen to an inspirational story, a story that they can see themselves in or a story that they can freely contemplate. Through that, customers feel that the brand becomes closer to their lives, understands their needs like no other company.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t Each story must have a unique color and meaning, thereby conveying the message and core values \u200b\u200bof the brand. Businesses cannot copy another company’s story and make it their own. Therefore, turn your story into a strength and difference so that when customers hear the story, they will immediately remember the brand.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t Along with the development of society, ADSMO always accompanies businesses on the path of building and developing brands. We provide comprehensive brand strategy<\/a> consulting solutions to help businesses build a solid foundation through modern digital platforms. <\/span><\/p>\n ADSMO’s experienced marketing experts and administrators will create emotional stories on the “material” from authentic documents of the business. We integrate messages, values, beliefs, and skillfully build stories that are stimulating, touching the hearts of readers, leading readers to experience the precious moments of the story.<\/span><\/p>\nTHE IMPORTANCE
OF BUILDING A BRAND STORY<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\tEvoke readers' emotions<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\tBuild a positive brand image<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\tSpread the brand widely<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\tBrand becomes closer in the market<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\tCreate a brand differentiation strategy<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\t
HOW DOES ADSMO BUILD A BUSINESS'S BRAND STORY?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t