{"id":32433,"date":"2021-02-07T06:40:21","date_gmt":"2021-02-06T23:40:21","guid":{"rendered":"https:\/\/adsmo.vn\/giai-phap\/chien-luoc-digital-marketing\/"},"modified":"2025-02-21T09:46:16","modified_gmt":"2025-02-21T02:46:16","slug":"digital-marketing-strategy","status":"publish","type":"page","link":"https:\/\/adsmo.vn\/en\/giai-phap\/digital-marketing-strategy\/","title":{"rendered":"Digital Marketing Strategy"},"content":{"rendered":"\t\t
Digital technology has led to innovation in business operations. Therefore, to keep up with the trend that is gradually changing strongly and developing rapidly, businesses need to build a Digital Marketing strategy and plan. Digital marketing strategy allows businesses to transform digital technology, taking advantage of the benefits of digital platforms in each of their activities, production and business processes. With the guidance of Digital Marketing strategy, businesses not only bring great experiences to customers on diverse communication channels but also build a strong brand reputation, promote revenue, and optimize effective marketing investment budget.<\/span><\/p>\n Building a Digital Marketing strategy is easy to say, but implementing a campaign is a long-term and continuous process, closely linked to the development of the business. In fact, many businesses encounter difficulties and failures when starting to build a strategy. Failure comes from not building a clear, methodical Digital Marketing strategy, not understanding Digital Marketing<\/a>. From there, it does not create a competitive advantage, a difference from competitors, does not understand the insight customers want in the product, does not convey the message to the right customers, interrupts the customer experience in accessing and purchasing the business’s products.<\/span><\/p>\n Therefore, to build a complete Digital marketing strategy for businesses, it is necessary to have the support of reputable, experienced marketing agencies such as ADSMO. Businesses do not have to spend a lot of money and resources to build a Digital marketing strategy but still easily achieve the set goals.<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t \n\t\t\t\t\t\tBusinesses need to clearly understand and analyze the market, field, and region in which they operate. Who are the customers and competitors of the business, and the competitive advantages of the business to determine information that is suitable for customers and what strategies to compete with competitors.\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t \n\t\t\t\t\t\tIdentify the goals that the business wants to achieve in the Digital Marketing strategy clearly through basic indicators and targets to build an accurate marketing plan. Specifically, the business will use tools and statistics to predict and determine whether the goal is achieved.\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t \n\t\t\t\t\t\tEvaluate the media channels that the business owns such as website<\/a>, social networks, advertising, images that the business has implemented and is implementing. The media that the business owns such as website, blog, social networks, or channels where the brand appears without paying a fee such as reviews, customer reviews on social networks, newspapers, or paid media such as advertising.\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t \n\t\t\t\t\t\tFor each communication channel, businesses need to develop a separate plan because each channel has its own functions, characteristics, advantages\/disadvantages. Regularly evaluate the effectiveness of each channel in each campaign to make appropriate adjustments.\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t \n\t\t\t\t\t\tTo build a long-term Digital Marketing strategy, there needs to be a close connection between different short-term tactics. The connection between channels will create a combined strength to help the marketing strategy achieve the set goals quickly. Specifically, combine social media<\/a> to share business PR articles, use Email and Facebook to optimize data, use websites and social networks to increase interaction, promote sales.\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t I want to consult Digital Marketing strategy<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\tHOW TO BUILD AN EFFECTIVE MARKETING STRATEGY?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\n\t\t\t\t\t\tResearch customers, businesses, competitors\t\t\t\t\t<\/span>\n\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\n\t\t\t\t\t\tDefine specific goals\t\t\t\t\t<\/span>\n\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\n\t\t\t\t\t\tEvaluate Digital Marketing Channels\t\t\t\t\t<\/span>\n\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\n\t\t\t\t\t\tPlan your communication channels\t\t\t\t\t<\/span>\n\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\n\t\t\t\t\t\tCreate multi-channel digital marketing alignment\t\t\t\t\t<\/span>\n\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t