{"id":32439,"date":"2021-02-07T10:50:52","date_gmt":"2021-02-07T03:50:52","guid":{"rendered":"https:\/\/adsmo.vn\/giai-phap\/chien-luoc-dinh-vi-thuong-hieu\/"},"modified":"2025-02-21T10:41:23","modified_gmt":"2025-02-21T03:41:23","slug":"brand-positioning-strategy","status":"publish","type":"page","link":"https:\/\/adsmo.vn\/en\/giai-phap\/brand-positioning-strategy\/","title":{"rendered":"Brand positioning strategy"},"content":{"rendered":"\t\t
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BRAND POSITIONING STRATEGY
Affirming position in the minds of customers<\/spam><\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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ADSMO’s positioning strategy helps brands:
<\/i>\u00a0Capture the minds of customers
<\/i>\u00a0Bring high brand value in the market
<\/i>\u00a0Connect emotions, customer loyalty
<\/i>\u00a0Build strengths, differentiate from competitors
<\/i>\u00a0Premise for future brand development<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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WHAT IS BRAND POSITIONING?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Brand positioning is a strategy to master the image and position in the minds of consumers. Or it can be said that it is what businesses want customers to think of when they think of the company. Brand positioning strategy is not simply placing many advertising positions or eye-catching slogans and logos to successfully leave a mark in the subconscious of customers. Brand positioning emphasizes the difference of the business in the market. This difference must be highlighted, focused on and no competitor has exploited it yet.<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Brand is the essence of the company. The survival of the business depends on the positioning of the brand in the mind of the consumer.<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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BRAND POSITIONING STRATEGY INCLUDES<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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In marketing activities, brand positioning is gradually becoming proactive. Simply put, it is the process by which marketing experts associate a certain image and value with the brand in the minds of consumers when talking about products and organizations. Depending on each business, different positioning strategies will be chosen:<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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