{"id":32457,"date":"2021-02-07T10:40:49","date_gmt":"2021-02-07T03:40:49","guid":{"rendered":"https:\/\/adsmo.vn\/giai-phap\/chien-luoc-rebranding\/"},"modified":"2025-02-21T11:58:27","modified_gmt":"2025-02-21T04:58:27","slug":"rebranding-strategy","status":"publish","type":"page","link":"https:\/\/adsmo.vn\/en\/giai-phap\/rebranding-strategy\/","title":{"rendered":"Rebranding Strategy"},"content":{"rendered":"\t\t
Rebranding strategy – a macro-level marketing strategy aimed at radically changing the perception of a business’s brand. The strategy is not simply about changing the brand identity but also directly affecting the subconscious of the subjects related to the brand such as customers, partners, potential customers, suppliers.<\/span><\/p>\n A brand is born, exists and develops in a certain cycle. Depending on the development of the industry, technology, social culture, legality… the life cycle of the brand will have different lengths. But whatever the reason, even when the brand has existed for a long time and won the trust of customers, rebranding is still necessary. Rebranding strategy helps promote brand development in a direction suitable to the business environment, helping businesses achieve their desired growth goals.<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t Design trends and user preferences change rapidly. Businesses rebrand to update new points at the surface level, edit and change the identity often suitable for the modern market.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t Comprehensive restructuring of a business <\/a> or a business that only restructures its products and services, then the business needs to come up with a rebrand strategy to build and redefine its target customer base.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t Rebranding strategy is a move to protect businesses from the strong rise of new competitors, avoiding confusion between brands.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t Business strategy<\/a>, marketing strategy is closely linked to the mission and values \u200b\u200bof the business. If the mission changes, the brand should also be evaluated, changed, and renewed to be suitable.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t A business brand that is not consistent in its goals, personality, message, brand identity<\/a> will need to be rebranded. <\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t Business and marketing activities that do not bring efficiency to the business, the brand has been “safe” for many years, making customers feel bored.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t Rebranding can help businesses overcome traditional crises when the brand is in a scandal, losing market share, and helping to overcome negative opinions about the brand.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t Rebranding is a way to build trust, develop new brand recognition, and avoid confusion after a corporate merger or acquisition.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\tWHEN IS THE RIGHT TIME FOR BUSINESSES TO RENEW YOUR BRAND?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\tOld, outdated corporate image<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\tBusinesses are targeting new audiences<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\tThreat of competition from rivals<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\tMission, core values \u200b\u200bchange<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\tThe original brand is a patchwork<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\tBusiness stagnant, ineffective<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\tFaced with a brand communication crisis<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\tBusiness mergers and acquisitions<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\t
\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t