{"id":32457,"date":"2021-02-07T10:40:49","date_gmt":"2021-02-07T03:40:49","guid":{"rendered":"https:\/\/adsmo.vn\/giai-phap\/chien-luoc-rebranding\/"},"modified":"2025-02-21T11:58:27","modified_gmt":"2025-02-21T04:58:27","slug":"rebranding-strategy","status":"publish","type":"page","link":"https:\/\/adsmo.vn\/en\/giai-phap\/rebranding-strategy\/","title":{"rendered":"Rebranding Strategy"},"content":{"rendered":"\t\t
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REBRANDING STRATEGY
Building a new look for the brand<\/spam><\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t<\/i>\u00a0Is the growth of your competitors threatening your brand?\n\n<\/i>\u00a0Is your brand at the end of its lifecycle and in need of a rebrand?\n\n<\/i>\u00a0Does your brand not reflect who you are?\n\n<\/i>\u00a0Is your business splitting up or merging into another brand?\n\n<\/i>\u00a0Is your business targeting a new audience?\n\n<\/i>\u00a0Is your business developing a new product or service line?\n\n<\/i>\u00a0Does your business need to simplify its message and reposition its brand?\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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REBRANDING STRATEGY TO RENEW YOUR BRAND<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Rebranding strategy – a macro-level marketing strategy aimed at radically changing the perception of a business’s brand. The strategy is not simply about changing the brand identity but also directly affecting the subconscious of the subjects related to the brand such as customers, partners, potential customers, suppliers.<\/span><\/p>\n

A brand is born, exists and develops in a certain cycle. Depending on the development of the industry, technology, social culture, legality… the life cycle of the brand will have different lengths. But whatever the reason, even when the brand has existed for a long time and won the trust of customers, rebranding is still necessary. Rebranding strategy helps promote brand development in a direction suitable to the business environment, helping businesses achieve their desired growth goals.<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Learn more about Rebrand strategy<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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WHEN IS THE RIGHT TIME FOR BUSINESSES TO RENEW YOUR BRAND?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\tOld, outdated corporate image<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\t

Design trends and user preferences change rapidly. Businesses rebrand to update new points at the surface level, edit and change the identity often suitable for the modern market.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\tBusinesses are targeting new audiences<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\t

Comprehensive restructuring of a business <\/a> or a business that only restructures its products and services, then the business needs to come up with a rebrand strategy to build and redefine its target customer base.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\tThreat of competition from rivals<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\t

Rebranding strategy is a move to protect businesses from the strong rise of new competitors, avoiding confusion between brands.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\tMission, core values \u200b\u200bchange<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\t

Business strategy<\/a>, marketing strategy is closely linked to the mission and values \u200b\u200bof the business. If the mission changes, the brand should also be evaluated, changed, and renewed to be suitable.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\tThe original brand is a patchwork<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\t

A business brand that is not consistent in its goals, personality, message, brand identity<\/a> will need to be rebranded. <\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\tBusiness stagnant, ineffective<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\t

Business and marketing activities that do not bring efficiency to the business, the brand has been “safe” for many years, making customers feel bored.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\tFaced with a brand communication crisis<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\t

Rebranding can help businesses overcome traditional crises when the brand is in a scandal, losing market share, and helping to overcome negative opinions about the brand.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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Rebranding is a way to build trust, develop new brand recognition, and avoid confusion after a corporate merger or acquisition.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t<\/i>\t\t\t<\/span>\n\t\t\t\t\t\tSign up for strategic consulting<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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WHY SHOULD YOU CHOOSE ADSMO FOR BRAND MARKETING STRATEGY CONSULTATION?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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01<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Increase competitiveness<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\tRebranding is a business’s self-defense strategy against the growth of competitors, empowering the company to improve its competitiveness.\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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02<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Attract more investors, increase brand value<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\tBrand restructuring will attract investment partners, recruit and cooperate to increase the intangible value of the brand many times over the reality.\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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03<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Differentiate yourself from your competitors<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\tRebranding, building a new image, personality, and identity will help businesses avoid brand confusion compared to competitors. Differences and prominence will be the highlight for businesses when launching products and services to the market.\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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04<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Bring new life to the brand<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\tBrand restructuring strategy will bring a breath of fresh air and new ideas to the business. Customers, partners, and suppliers will not feel bored but will feel new.\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Brand restructuring is an opportunity to shed the old \"coat\" and bring a new breeze to the brand.<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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WHY SHOULD YOU HIRE ADSMO FOR REBRANDING STRATEGY CONSULTATION?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Rebranding is a macro strategy for businesses. The strategy requires efforts from all internal and external resources of the business. Brand restructuring is not simply redesigning the logo, changing colors, choosing fonts, but also changing the perception and deep values \u200b\u200bof the brand. This makes businesses have to spend a lot of resources but are not sure if the strategy is really successful. Because many businesses do not have the expertise and in-depth knowledge to implement the rebranding strategy. The mistake of many businesses is to only focus on changing the logo – the superficial factor without solving the internal problems of the brand.<\/span><\/p>\nADSMO<\/a> always understands and provides effective rebranding strategy consulting solutions. We not only support businesses in building and renewing their brands, but also maintain and develop consistent brands, enhance value, and position brands strongly in the minds of customers.<\/span>\n\nWith a new, modern technology platform and brand experts and marketers with practical experience at large corporations and companies, ADSMO is confident in providing optimal marketing solutions that save the most costs possible.<\/span>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t<\/i>\t\t\t<\/span>\n\t\t\t\t\t\tCONTACT NOW<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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BENEFITS BUSINESSES RECEIVE WHEN CONSULTING ON REBRANDING STRATEGY AT ADSMO<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\"\"<\/figure>

Cost savings<\/h3>

ADSMO helps businesses save investment budget, maximize efficiency, and build long-term brand development.<\/p><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Professional<\/h3>

Businesses are advised by leading marketing and business management experts with experience and in-depth understanding of the brand.<\/p><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\"\"<\/figure>

Comprehensive strategy<\/h3>

We build comprehensive Digital Marketing and brand development strategies, setting short-term goals to achieve long-term goals.<\/p><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t<\/i>\t\t\t<\/span>\n\t\t\t\t\t\tCALL: 0356.105.388<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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BUSINESS NEED ADVICE ON OTHER BRANDING SOLUTIONS?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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