{"id":32486,"date":"2021-02-07T06:53:23","date_gmt":"2021-02-06T23:53:23","guid":{"rendered":"https:\/\/adsmo.vn\/giai-phap\/cong-cu-digital-marketing\/"},"modified":"2025-02-21T16:12:51","modified_gmt":"2025-02-21T09:12:51","slug":"digital-marketing-collateral","status":"publish","type":"page","link":"https:\/\/adsmo.vn\/en\/giai-phap\/digital-marketing-collateral\/","title":{"rendered":"Digital Marketing Collateral"},"content":{"rendered":"\t\t
In marketing and sales activities, digital marketing support tools (some others call them digital marketing assets, or internationally called Digital Marketing Collateral) are a collection of all media used to support the marketing and sales activities of businesses. These support tools create the premise to promote the company’s marketing and sales activities to become more effective and easier.<\/span><\/p>\n Currently, there are many support tools for businesses to choose from and consider applying in marketing, promotion and sales activities. Due to the strong development of technology, digital devices have allowed marketing support tools to be expanded without being limited to tangible tools. Instead, support tools built and operated on digital platforms such as banners, electronic billboards, websites, ebooks, advertising videos… have been widely applied in digital marketing campaigns. In particular, digital marketing collateral helps businesses optimize marketing costs and achieve maximum goals.<\/span><\/p>\n Digital marketing tools play an important role in marketing campaigns, building and developing brands, creating the image of businesses to help bridge the gap with customers. Support tools are designed to be consistent in brand identity, information, and advertising content to help reflect and convey the right message to customers. At the same time, it helps businesses strengthen customer awareness of products and services, increasing brand recognition coverage.<\/span><\/p>\n To apply superior and flexible digital marketing support tools, businesses need the support of reputable Digital Marketing Agencies such as ADSMO. With knowledge, expertise, creativity, and understanding of graphics, marketing, and programming, businesses will perfect superior digital marketing support tools to serve marketing campaigns.<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t A SEO-standard website<\/a> is a valuable Digital Marketing support tool in every overall marketing campaign. The website provides an overview of the business, services, products, and provides valuable information to each user when visiting the website, helping the company to have a long-term relationship with customers.<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t In Digital Marketing campaigns, or Marketing online<\/a>, Landing Page is a landing page with the purpose of leading and convincing target customers to perform specific conversion goals. For example, designing a sales landing page aims to convince customers to buy on the landing page itself.<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t In fact, banner ads on websites, social networks, and outdoor electronic billboards will increase brand awareness and attract customers’ attention in remarketing strategies. In addition, thanks to banner ads, you can create a potential customer base through clicking on the banner.<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t Blogs are truly an effective tool in supporting business marketing activities. Articles shared, knowledge, and content written on blogs will be a tool to promote customers to visit the website, increase brand coverage, and effectively convey messages to users.<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t Logo is an element in the brand identity of a business. Therefore, businesses need to design the logo<\/a>, optimize the format so that the logo can be displayed flexibly on digital platforms. This helps to expand the brand, raise customer awareness of the brand, and contribute to the success of the digital marketing campaign.<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t In advertising, marketing, and sales campaigns, Catalogues, eBrochure<\/a>, and eye-catching flyers are indispensable. Images, content, colors, and information are uniquely designed to highlight the products and services of the business.<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t Highly viral advertising videos attract a lot of interaction with the audience and target customers. video marketing<\/a> on social networks and websites really help businesses enhance brand awareness, promote events, and convey the overall message to customers.<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\tTHE ROLE OF DIGITAL MARKETING
COLLATERAL IN MARKETING AND SALES ACTIVITIES<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\n\t\t\t\t\t\t\t
\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
EFFECTIVE DIGITAL MARKETING SUPPORT TOOLS FOR BUSINESSES<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
Digital standard website<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
Landing Page<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
Advertising banner<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
Blog<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
Logo<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
ECatalogue\/ EBrochure<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
Video qu\u1ea3ng c\u00e1o<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t