{"id":32496,"date":"2021-02-07T08:30:50","date_gmt":"2021-02-07T01:30:50","guid":{"rendered":"https:\/\/adsmo.vn\/giai-phap\/content-marketing\/"},"modified":"2025-02-21T16:57:08","modified_gmt":"2025-02-21T09:57:08","slug":"content-marketing","status":"publish","type":"page","link":"https:\/\/adsmo.vn\/en\/giai-phap\/content-marketing\/","title":{"rendered":"Content Marketing"},"content":{"rendered":"\t\t
With the strong explosion of the internet and digital technology in Vietnam, along with improvements in the algorithms of technology giants such as Google and Facebook, prioritizing the display of unique content that meets the needs of users, making the competitive market for content marketing more fierce than ever. Creating viral content becomes a “treasure” that helps shorten the distance to the “throne” of the brand.<\/span><\/p>\n The era of one-way marketing from brand businesses to consumers is over. Because the 4.0 Technology Revolution is reshaping the consumer behavior of customers, they are willing to spend more money on services\/products, but that does not mean they spend without calculation. The era of the \u201cinternet of things\u201d creates an environment where customers are exposed to a variety of information about prices, quality, and have time to compare product reviews before making a decision to buy or use a service. It is also the digital environment that will determine whether a business has a loyal customer or loses a valuable customer based on the content of the message that the business conveys. Therefore, building a unique and consistent content marketing strategy, whether the business is oriented towards B2B content or B2C content, plays an important role in bringing the brand closer to customers.<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t The first and most important step when implementing a content marketing strategy is to clearly define the meaning and goals that the business wants to achieve. In addition to general goals such as increasing traffic and developing the business, there should be specific goals. The more detailed the goals are, the more it will help the content agency (service provider) create impressive marketing content.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t Identifying the right target customer segment is also a prerequisite for a highly effective content marketing campaign. Because only when you clearly understand the needs, desires, and behaviors of customers can businesses have the right content approach strategy.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t Trigger points here are the information, events, and keywords that users search for the most information on the internet. The information, keywords, and events that marketing content shows will encourage customers to search more. Search engines like Google Trend, Ahref… help businesses find customers’ “trigger points”.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t Once you have determined the goals, customer base and “trigger points” of the business, the next step is to determine the type of content format to implement. Will the content suitable for the business appear in the form of an ebook, video, infographic, blog or minigame? At this time, the content agency will rely on the topic of interest to the target customer base and the researched keywords to choose the content format suitable for the business.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t After spending time researching and building content as well as finding channels to distribute content through paid or natural channels, it will be time to start creating strong viral content. To introduce products and services along with the message that the brand\/business wants to convey to customers more closely<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\tHow to deploy Content Marketing strategy building services to achieve the highest efficiency?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\tIdentify the goals you want to achieve<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\tIdentify the right customer segment<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\tFind the \u201ctrigger point\u201d<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\tContent format suitable for business<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\tGet started on creating creative content<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\t
\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t