{"id":33018,"date":"2020-12-23T14:51:35","date_gmt":"2020-12-23T07:51:35","guid":{"rendered":"https:\/\/adsmo.vn\/giai-phap\/quang-ba-thuong-hieu\/"},"modified":"2025-07-04T18:07:31","modified_gmt":"2025-07-04T11:07:31","slug":"brand-promotion","status":"publish","type":"page","link":"https:\/\/adsmo.vn\/en\/giai-phap\/brand-promotion\/","title":{"rendered":"Brand Promotion"},"content":{"rendered":"\t\t
<\/i>\u00a0Establish a positive image and increase brand value <\/p>\n\n
<\/i>\u00a0Promote demand for the business’s products\/services <\/p>\n\n
<\/i>\u00a0Stabilize and expand the consumer market <\/p>\n\n
<\/i>\u00a0Create a difference and advantage over competitors<\/p>\n\n
<\/i>\u00a0Maximize profits for the business <\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\tBRAND PROMOTION
IMPROVE BRAND AWARENESS AND LOYALTY<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\u201cA product can become obsolete quickly, but a successful brand lives forever.\u201d <\/i><\/blockquote>\nThrough the classic saying of writer Stephen King, we can see the great power of a brand for a business. In which, brand promotion<\/b> is one of the most necessary strategies to bring a business to success. So what is brand promotion and why is it so important? First, we must understand what a brand<\/b> is?\nAccording to American Marketing Association (American Marketing Association) <\/a>definition:\n
A brand<\/b> is a name, term, design, symbol, or any other feature that identifies a business’s products\/services as distinct from those of its competitors.<\/i><\/blockquote>\nBranding is a marketing communication strategy that communicates the value of a brand, persuades and influences the decision-making process of buyers when they choose a particular brand. It is done with the aim of raising brand awareness to create consumer interest. From there, businesses can boost sales and convert potential customers into loyal customers.\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t