{"id":33076,"date":"2021-02-07T11:07:07","date_gmt":"2021-02-07T04:07:07","guid":{"rendered":"https:\/\/adsmo.vn\/giai-phap\/quang-cao-google-mua-sam\/"},"modified":"2025-07-01T18:51:22","modified_gmt":"2025-07-01T11:51:22","slug":"google-shopping-ads","status":"publish","type":"page","link":"https:\/\/adsmo.vn\/en\/giai-phap\/google-shopping-ads\/","title":{"rendered":"Google Shopping Ads"},"content":{"rendered":"\t\t
Since its launch in Vietnam in 2018, Google Shopping ads have delighted both shoppers and advertisers. Google Shopping Ads are also one of the most clicked Google ads, because they help businesses:<\/p>\n
<\/i>\u00a0Higher order conversion rates<\/p>\n
<\/i>\u00a0Drive website traffic<\/p>\n
<\/i>\u00a0Increase visits to physical stores<\/p>\n
<\/i>\u00a0Find quality leads<\/p>\n
<\/i>\u00a0Get the highest return on ad spend<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t Google Shopping Ads, also known as Google Product Listing Ads, are product ads that appear in Google search results. <\/span><\/p>\n With this form, businesses can sell their products to the most qualified consumers, who are actively looking for the products you offer. Ads reach customers everywhere, even when they are at home, on the go, or in stores. Businesses only need to pay when users click on the ad and link to the website. Even if a business’s ad appears but is not clicked, there will be no charge.<\/span><\/p>\n Google Shopping Ads operates on two platforms: Google Ads<\/a> and Google Merchant Center. Google Merchant Center is a system that stores all the information data about the business’s products.<\/span><\/p>\n Google Shopping has many formats and is intuitive, so it gives shoppers a strong feeling about the product before deciding to click on the ad. This has helped businesses gain more valuable potential customers.<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t Smart Shopping or Smart Shopping campaigns are a variation of Shopping ads. This format combines Product Shopping Ads and Display Ads (including Display Remarketing Ads). At the same time, it uses automated bidding and ad placement to advertise products from the product feed in Google Merchant Center. <\/span><\/p>\n Smart Shopping ads are designed specifically for businesses with small budgets and limited time to deploy strategically. Like Responsive Search Ads, Smart Shopping uses machine learning to deliver your most relevant and intuitive results to potential customers. Unlike standard shopping campaigns that only show ads on Google Search and Search Partners, smart shopping campaigns also show ads on the Display Network, YouTube, and Gmail. <\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t Google Shopping ads are one of the most effective ways to drive sales and revenue. Here are some of the most notable benefits that businesses enjoy from shopping ads:<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t As a seller, businesses can increase the quality of potential customers by including product information in their advertisements. This helps shoppers make quick purchasing decisions, increasing the likelihood of converting online purchases on the business’s website. <\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t Instead of keywords in Google Search ads, Google Shopping uses the product attributes that businesses have defined in their Merchant Center feed to show ads on relevant searches. Your product inventory will be browsed directly in Google Ads and product groups will be created for the items you want to bid on.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t Businesses will have the opportunity to display multiple ads during the same user search. For example, your shopping ads and text ads can appear at the same time. This has helped increase the business’s reach to potential customers many times over.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t Get a detailed look at how your products are performing at any time. For example, filter the product view without grouping products to see specific clicks. Use data benchmarking to gain competitive insight, impression share data, and bid simulators to identify growth opportunities.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t Shopping ads are not just text, they also include other information such as product photos, titles, prices, and store names presented concisely. Shopping Ads give businesses more opportunities to introduce their products on Google Search visually and compete with larger competitors. <\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\tGOOGLE SHOPPING ADS - COMBINE SHOPPING CAMPAIGN AND MARKETING CAMPAIGN<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\tSMART SHOPPING - SMART SHOPPING CAMPAIGN<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\tWHY SHOULD BUSINESSES RUN GOOGLE SHOPPING ADS?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\tFind quality leads<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\tEasily manage retail-focused campaigns<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\tWide advertising coverage<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\tDetailed and clear data reports<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\tProducts are displayed visually<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\t
\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t