{"id":33082,"date":"2021-02-07T09:47:23","date_gmt":"2021-02-07T02:47:23","guid":{"rendered":"https:\/\/adsmo.vn\/giai-phap\/quang-cao-google-tim-kiem\/"},"modified":"2025-07-04T18:10:01","modified_gmt":"2025-07-04T11:10:01","slug":"google-search-ads","status":"publish","type":"page","link":"https:\/\/adsmo.vn\/en\/giai-phap\/google-search-ads\/","title":{"rendered":"Google Search Ads"},"content":{"rendered":"\t\t
For everyone, search engines, especially Google, are an endless source of answers to any question in life. In business, Google Search Ads plays an extremely important role, it is the ideal way for businesses to:<\/p>\n
<\/i>\u00a0Increase conversions, boost sales<\/p>\n
<\/i>\u00a0Increase brand awareness<\/p>\n
<\/i>\u00a0Increase website traffic<\/p>\n
<\/i>\u00a0Target the right potential audience<\/p>\n
<\/i>\u00a0Find new potential customers<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t Google Search Advertising is one of the main forms of advertising on Google Ads, along with Google Display Network Ads<\/a> and Google Shopping Ads. Businesses will advertise their websites in Google search results. <\/span><\/p>\n To better understand search advertising, let’s learn about Google’s search network and Search Campaigns.<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t Google search network is a system of Google websites such as Google search, shopping, maps and partner websites that are linked to the Google advertising platform, allowing ads to be displayed on their websites. When businesses place ads on Google search network, ads will appear immediately on the search results page when users search for phrases related to the business's keywords.<\/p><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t Search campaigns are one of the campaign types that businesses can use in Google Ads<\/a>. It allows businesses to place ads on Google's giant search network. Display ads appear when users actively search for products and services that businesses provide on the Internet, so it is very natural.<\/p><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t Search ads can appear in Google search results or on all Google partner websites that are linked to the Google advertising platform, when the content the user is searching for is related to the business’s keywords.<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t Google Search Ads can appear above or below Google search results. Ads can also appear next to, above, or below search results in Google Play, Shopping Cards, Google Images, and Google Maps (including the Maps app).<\/p><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t Google Search Ads can also appear in search results on Google partner sites as part of a link unit or related search. From Google Ads, businesses can buy clicks through the Search Partners Network, and then your ads will appear as part of these pages.<\/p><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t Google Search Ads are best used at the \u201cTop of the Funnel\u201d stage, which is the beginning of the sales funnel. This is when potential customers have just identified their needs, are actively searching for information and researching potential solutions. These are services and products related to what your business offers. At this stage, potential customers often have a positive intention to buy. <\/span><\/p>\n Google Search Ads are also ideal when providing quick solutions to customer problems that need to be solved immediately. If your business is providing an urgent service and wants to achieve immediate results, search ads are the best choice.<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t For a business to be strong, develop and effectively reach potential customers, choosing the right form of advertising for the brand, product and service is extremely necessary. Below are 5 ways of search advertising that businesses cannot ignore. These ads are mostly labeled “Ads” or “Ad” on the search results page and “Ads by Google” on search partner sites.<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t Text ads are a traditional form of marketing that businesses can use to promote their products or services on the Google Search Network. Text Ads are placed right at the top of Google search results pages. They consist of three parts: Headline, URL, and description. This type of search ad gives businesses more space to convey their message. <\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t Dynamic Search Ads are the easiest form of Google Search Ads to reach customers searching for the exact product\/service your business offers. Dynamic Search Ads use the content of your business’s website to target ads and optimize your advertising campaign. This form will help businesses not miss relevant searches, leading to delays in writing ads for new products.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t
\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\tWHAT IS GOOGLE SEARCH ADS?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
<\/figure>What is Google Search Network?<\/h3>
<\/figure>What is a Search Campaign?<\/h3>
WHERE DO SEARCH ADS APPEAR IN THE GOOGLE SEARCH NETWORK?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
<\/figure>Google Search Sites <\/h3>
<\/figure>Google Search Partners <\/h3>
WHEN SHOULD YOU RUN GOOGLE SEARCH ADVERTISING?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
ATTRACT POTENTIAL CUSTOMERS WITH SEARCH ADS<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\tText Ads<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\tDynamic Search Ads<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t