{"id":33161,"date":"2021-02-07T02:34:54","date_gmt":"2021-02-06T19:34:54","guid":{"rendered":"https:\/\/adsmo.vn\/giai-phap\/tao-khach-hang-tiem-nang-lead-generation\/"},"modified":"2025-07-02T14:34:25","modified_gmt":"2025-07-02T07:34:25","slug":"lead-generation","status":"publish","type":"page","link":"https:\/\/adsmo.vn\/en\/solutions\/lead-generation\/","title":{"rendered":"Lead Generation"},"content":{"rendered":"\t\t
\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\tLead Generation is a familiar term for businesses, marketers or employees working in the marketing field. But for those who are not familiar with marketing or are “new to the marketing industry”, lead generation is a rather strange term. So what is lead generation? Let’s spend about 3-5 minutes with ADSMO to learn about the term.<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t In marketing, a lead is understood as a user or organization that is interested in the products and services of a business that is being sold on the market. They show their interest by leaving information, contact, phone number, or following social networks, registering for email.<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t Are more likely to buy than other potential customers. Based on customer interactions on the website, landing page, and brand, the marketing department will have criteria to evaluate whether they qualify as MQLs. The marketing department will transfer the list to the sales department to carry out the next steps of the customer journey.<\/p><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t Are qualified customers ready for the next stages in the sales process. The Sales Department will have plans and strategies to care for and convince SQL customers. In order to increase the conversion rate from potential customers to paying customers, buying the business.<\/p><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t Are customers who are interested in the company's products and services by registering for a free trial. PQLs often decide to buy after trying the company's products, or contact the sales department to learn about the service.<\/p><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t These are customers who are actively interested in the products and services of the business. They are people who have experienced and purchased products and services from the company. This group of customers often talk to the sales department to buy more products or upgrade services to use.<\/p><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\tWhat is Lead?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
Marketing experts have classified Leads into:<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
Marketing Qualified Lead (MQL)<\/h4>
Sales Qualified Lead (SQL)<\/h4>
Product Qualified Lead (PQL)<\/h4>
Service Qualified Lead<\/h4>
What is lead generation?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t