{"id":33161,"date":"2021-02-07T02:34:54","date_gmt":"2021-02-06T19:34:54","guid":{"rendered":"https:\/\/adsmo.vn\/giai-phap\/tao-khach-hang-tiem-nang-lead-generation\/"},"modified":"2025-07-02T14:34:25","modified_gmt":"2025-07-02T07:34:25","slug":"lead-generation","status":"publish","type":"page","link":"https:\/\/adsmo.vn\/en\/solutions\/lead-generation\/","title":{"rendered":"Lead Generation"},"content":{"rendered":"\t\t
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SOLUTIONS TO CREATE POTENTIAL CUSTOMERS
Leading businesses to engage customers long-term<\/spam><\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\tGenerating leads is a vital task for businesses if they want to survive and develop long-term in a fiercely competitive market economy. Building and nurturing leads effectively helps businesses grow and continuously increase revenue strongly.\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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LEAD GENERATION
LEAD CUSTOMERS, DOMINATE THE MARKET<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Lead Generation is a familiar term for businesses, marketers or employees working in the marketing field. But for those who are not familiar with marketing or are “new to the marketing industry”, lead generation is a rather strange term. So what is lead generation? Let’s spend about 3-5 minutes with ADSMO to learn about the term.<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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What is Lead?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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In marketing, a lead is understood as a user or organization that is interested in the products and services of a business that is being sold on the market. They show their interest by leaving information, contact, phone number, or following social networks, registering for email.<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Marketing experts have classified Leads into:<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Marketing Qualified Lead (MQL)<\/h4>

Are more likely to buy than other potential customers. Based on customer interactions on the website, landing page, and brand, the marketing department will have criteria to evaluate whether they qualify as MQLs. The marketing department will transfer the list to the sales department to carry out the next steps of the customer journey.<\/p><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Sales Qualified Lead (SQL)<\/h4>

Are qualified customers ready for the next stages in the sales process. The Sales Department will have plans and strategies to care for and convince SQL customers. In order to increase the conversion rate from potential customers to paying customers, buying the business.<\/p><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Product Qualified Lead (PQL)<\/h4>

Are customers who are interested in the company's products and services by registering for a free trial. PQLs often decide to buy after trying the company's products, or contact the sales department to learn about the service.<\/p><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Service Qualified Lead<\/h4>

These are customers who are actively interested in the products and services of the business. They are people who have experienced and purchased products and services from the company. This group of customers often talk to the sales department to buy more products or upgrade services to use.<\/p><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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What is lead generation?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Lead Generation is a strategy for building lists and collecting data of potential customers. Through Digital Marketing tools <\/a> on digital platforms, interacting and exchanging with businesses, a stranger can become a potential customer. From there, convert them into customers of the business. The strategy combines many advertising tactics and multi-channel communication to increase interaction on the website and landing page. The purpose is to stimulate potential customers to leave data and contact through a diverse call to action system.<\/span><\/p>\n

The lead generation strategy is implemented based on landing page optimization activities combined with implementing multi-channel advertising programs.<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Capturing potential customers will help businesses score strongly in the market.<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t<\/i>\t\t\t<\/span>\n\t\t\t\t\t\tStart your project<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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WHAT BENEFITS DOES LEAD GENERATION BRING TO BUSINESS?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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01<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Effective customer segmentation<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\tLead generation is a way for businesses to accurately classify customers, which groups need to be focused on and cared for appropriately to increase the ability to convert purchases.\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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02<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Drive business growth<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\tA business cannot grow without potential customers. No matter how many partners or referrals a business has, it is not enough to grow in the long term. A company needs to attract and convert potential customers into buyers to build and grow the business.\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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03<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Narrow the prospect funnel<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\tWith the lead generation solution, businesses will narrow down the scope of moderate customers, who are those with high spending and purchasing ability. This helps businesses reduce resources to conquer all fronts and customer segments, and focus on the right potential customers.\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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04<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Create natural purchase conversions<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\tThe solution of building touch points with customers through calls, messages, letters, and great contracts will create customer satisfaction. Thereby, promoting potential customers to pay, buy the business’s products, increasing the rate of natural purchase conversion.\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t<\/i>\t\t\t<\/span>\n\t\t\t\t\t\tAdvise me further<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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THE KEY TO SUCCESSFUL LEAD GENERATION ON DIGITAL PLATFORMS<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\tSearch Engine Optimization (SEO)<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\t

This is the most effective marketing tactic for generating a list of potential customers. With SEO<\/a>, businesses can reach users on search channels such as Google, Bing, Yahoo. Use simple registration forms, pop ups on websites, landing pages and ask users to fill in information in exchange for valuable content such as videos, ebooks, newsletters, advice.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\tPaid advertising<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\t

Investing in advertising helps businesses proactively reach target customers. Advertising on Google Ads<\/a>, social networks, television, newspapers, electronic banners with short, concise messages and CTAs will quickly create strong potential customers.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\tEmail Marketing<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\t

Email marketing is a low-cost marketing channel to effectively nurture and lead potential customers. The business’s purchase conversion rate will be high if the email is sent to the right audience, at the right time, combined with attractive content and promotions. In addition, the call to action needs to stand out to attract users’ attention.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\tSocial network<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\t

Using social media platforms such as Facebook, Twitter, Instagram, Youtube is an opportunity for businesses to listen to the needs of current customers and increase interaction with potential customers. Through advertising campaigns, events, minigames, you can capture information of potential customers, while creating excitement for social media users.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\tContent Marketing<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\t

Creating useful, valuable content for users will be a way for businesses to attract a large number of potential customers. Good, quality content on blogs, newsletters, video marketing<\/a> that is valuable to users will encourage users to register, follow the business and become potential customers.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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ADSMO - THE BRIDGE THAT LEADS CUSTOMERS TO BUSINESSES<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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ADSMO is known as a reputable company of Digital Marketing<\/a>, Consulting on building and brand development<\/a>. The company brings together many experts in business administration, marketing, programmers, designers, artists with a lot of practical experience in building potential customers in large corporations and companies in Vietnam.<\/span><\/p>\n

We help customers create potential customers, help businesses increase purchase conversion rates, while increasing revenue, profits, and creating business efficiency through quality Lead Generation solutions. ADSMO<\/a> builds potential customers on many online platforms to support businesses in achieving the best business goals. Through a comprehensive digital marketing strategy and lead generation marketing tactics, we will help companies quickly build a database of potential customers according to the criteria required by the business.<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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ADSMO builds the perfect prospect list, convincing customers to buy naturally<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t<\/i>\t\t\t<\/span>\n\t\t\t\t\t\tREQUEST A QUOTE<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t<\/i>\t\t\t<\/span>\n\t\t\t\t\t\tCHAT NOW<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

SOLUTIONS TO CREATE POTENTIAL CUSTOMERSLeading businesses to engage customers long-term Generating leads is a vital task for…<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":32351,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-33161","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nLead Generation \u2013 Generate effective leads | ADSMO<\/title>\n<meta name=\"description\" content=\"Lead generation solutions, create potential customers, build loyalty, dominate the leading market. 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