{"id":33601,"date":"2021-02-07T11:30:21","date_gmt":"2021-02-07T04:30:21","guid":{"rendered":"https:\/\/adsmo.vn\/giai-phap\/tu-van-tam-nhin-va-su-menh\/"},"modified":"2025-07-08T18:10:49","modified_gmt":"2025-07-08T11:10:49","slug":"vision-and-mission-consulting","status":"publish","type":"page","link":"https:\/\/adsmo.vn\/en\/giai-phap\/vision-and-mission-consulting\/","title":{"rendered":"Vision and mission consulting"},"content":{"rendered":"\t\t
<\/i>\u00a0Determine the direction, values, and future development goals of the business – brand <\/p>\n
<\/i>\u00a0Determine the philosophy of existence for the business <\/p>\n
<\/i>\u00a0Demonstrate the core values, culture, and commitments of the business <\/p>\n<\/div>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t For businesses, vision and mission are not only a picture drawn in the present, but also a standard image in the future that businesses want to achieve. To determine the development path and long-term direction for the business, business owners need an effective vision and mission consulting service. ADSMO accompanies businesses in building a vision and mission statement to plan the path of business development, build sustainable brand value, explode sales, and closely connect target customers with the business.<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t When referring to the \u201cMission\u201d of a business, it is often understood as a summary of what the business is doing or wants to do, contribute and how to carry out the work and tasks of that business at the present time. The mission is the general goal that the business sets and carries out and develops through specific tasks.<\/p><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t In English, vision is \"Vision\" - it means the goals that the business strives to achieve in the future, this is the long-term goal of the business.<\/p><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t Whether you are building a business or a personal brand, you need a mission statement and vision. Just like starting a new road requires a map, building a house requires a blueprint. The first thing businesses and brands need to do is build a detailed, concise, complete, and meaningful vision and mission.<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t For any business, vision and mission are always two concepts that go hand in hand, built right from the beginning of the business and must be strengthened sustainably over time. Vision and mission play a role in linking and transforming ideas to build a direction to help the business achieve real results in the future, and also act as a compass to lead the business to its destination. Vision and mission statements will be successful when all members of the business are imbued with its values \u200b\u200band work proudly based on that principle. Then, vision and mission have the following benefits:<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t To get a correct answer to the above question, it is necessary to have a lot of data and in-depth analysis of the internal and current context of the business. ADSMO suggests the following:<\/span><\/p>\n Mission is what a business is or wants to be in the short term (maybe within two years). Vision is what a business wants to be in the future. Depending on the context of each business, the business can start with either. Create a vision and then work back to the mission, or define the mission and test the thinking where the lead (vision) is. <\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
PLANNING THE FUTURE DEVELOPMENT PATH FOR THE BUSINESS<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
What is the company's vision and mission?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
What is the mission?<\/h3>
What is vision?<\/h3>
Why do businesses need to build vision and mission?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Vision and mission, which one should come first?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t