{"id":34465,"date":"2023-07-20T16:11:26","date_gmt":"2023-07-20T09:11:26","guid":{"rendered":"https:\/\/adsmo.vn\/mau-sac-trong-thiet-ke-website\/"},"modified":"2025-07-14T18:17:21","modified_gmt":"2025-07-14T11:17:21","slug":"effective-color-strategy-in-website-design","status":"publish","type":"post","link":"https:\/\/adsmo.vn\/en\/effective-color-strategy-in-website-design\/","title":{"rendered":"Effective Color Strategy in Website Design"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">\u201cColor is a power which directly influences the soul\u201d <\/span><i><span style=\"font-weight: 400;\">(Roughly translated: Color is a power which directly influences the soul)<\/span><\/i><span style=\"font-weight: 400;\">. Wassily Kandinsky&#8217;s quote speaks to the influence of color in life. <\/span><b>Color in Website design <\/b><span style=\"font-weight: 400;\">is also one of the important factors to convey messages and enhance brand awareness.<\/span><\/p>\n<h2 style=\"text-align: justify;\"><strong>1. WHY IS COLOR IMPORTANT IN WEBSITE DESIGN?<\/strong><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Although you may not believe it, colors have the power to influence human behavior and emotions. Some colors create a happy mood, some bring a feeling of warmth, some give viewers a sense of peace. <\/span><b>Color in Website Design <\/b><span style=\"font-weight: 400;\">is not simply about choosing colors that go together, but how that combination affects the reader&#8217;s mind.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Website colors have the power to make a difference in user experience, driving conversions. <\/span><b>A beautiful color palette for your website<\/b><span style=\"font-weight: 400;\"> will strengthen trust and create a connection with customers.<\/span><\/p>\n<h3 style=\"text-align: justify;\"><b>1.1 Increase brand recognition<\/b><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">A study by Loyola University Chicago showed that colors on a website can increase brand recognition by up to 80%. Color Branding is a term used to describe the proper use of colors to build a business image. The color of the Coca-Cola website is a great example of color consistency. Along with the brand red, white is strategically added. <\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-27581 size-full\" title=\"color in website design\" src=\"https:\/\/adsmo.vn\/wp-content\/uploads\/2022\/11\/tai-sao-mau-sac-trong-thiet-ke-website-quan-trong.jpg\" alt=\"why is color important in website design?\" width=\"650\" height=\"380\" \/><\/p>\n<ul>\n<li><strong>Refer now: <a href=\"https:\/\/adsmo.vn\/en\/giai-phap\/brand-identity-design\/\">Brand identity design service at ADSMO<\/a><\/strong><\/li>\n<\/ul>\n<h3 style=\"text-align: justify;\"><b>1.2 Highlight important elements<\/b><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Colors in website design will be used to attract attention and highlight important elements such as: Buttons, sections, forms and important content. The blue CTA button on the Acorns financial services company website creates a unique contrast with the white background, making it stand out.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-27579 size-full\" title=\"color in website design\" src=\"https:\/\/adsmo.vn\/wp-content\/uploads\/2022\/11\/chon-mau-sac-phu-hop-khi-thiet-ke-website.jpg\" alt=\"choosing the right color when designing a website\" width=\"650\" height=\"327\" \/><\/p>\n<h3 style=\"text-align: justify;\"><b>1.3 Impact on consumer psychology<\/b><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">The human mind will make subconscious perceptions about products based on color. Therefore, effective color combinations in the Website will strongly impact the first impression of consumers on the brand. At the same time, it also strengthens their trust in the brand.<\/span><\/p>\n<h2 style=\"text-align: justify;\"><strong>2. 9 MAIN COLORS COMMONLY USED IN POPULAR WEBSITE DESIGN<\/strong><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Color psychology is an important issue in the field of Marketing in general and <a href=\"https:\/\/adsmo.vn\/en\/giai-phap\/website-design\/\"><strong>Website design<\/strong><\/a> in particular. These are the 9 main colors commonly used in Websites and how they affect user perception. Find out now.<\/span><\/p>\n<figure id=\"attachment_27582\" aria-describedby=\"caption-attachment-27582\" style=\"width: 650px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-27582 size-full\" title=\"color in website design\" src=\"https:\/\/adsmo.vn\/wp-content\/uploads\/2022\/11\/y-nghia-mau-sac-trong-thiet-ke-website.jpg\" alt=\"meaning of color in website design\" width=\"650\" height=\"1083\" \/><figcaption id=\"caption-attachment-27582\" class=\"wp-caption-text\">Meaning of color in website design<\/figcaption><\/figure>\n<h2 style=\"text-align: justify;\"><strong>3. PRINCIPLES OF COLOR MIXING IN WEBSITE DESIGN<\/strong><\/h2>\n<h3 style=\"text-align: justify;\"><b>3.1 Color wheel in Website design<\/b><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">The color wheel or <strong>Color Wheel<\/strong> is a great tool to understand the basic theories of color. It visually represents the relationships of colors, bringing color harmony to the overall Website. A color wheel will show:<\/span><\/p>\n<figure id=\"attachment_27578\" aria-describedby=\"caption-attachment-27578\" style=\"width: 650px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-27578 size-full\" title=\"color in website design\" src=\"https:\/\/adsmo.vn\/wp-content\/uploads\/2022\/11\/banh-xe-mau-sac-trong-thiet-ke-website.jpg\" alt=\"color wheel in website design\" width=\"650\" height=\"488\" \/><figcaption id=\"caption-attachment-27578\" class=\"wp-caption-text\">Color wheel in website design<\/figcaption><\/figure>\n<ul style=\"text-align: justify;\">\n<li><b>Primary colors:<\/b><span style=\"font-weight: 400;\"> Red, yellow and blue. When combined together, they form secondary colors.<\/span><\/li>\n<li><b>Secondary colors: <\/b><span style=\"font-weight: 400;\">Purple (red + blue), green (blue + yellow) and orange (red + yellow). When combining a secondary color with a primary color, a tertiary color is created.<\/span><\/li>\n<\/ul>\n<ul style=\"text-align: justify;\">\n<li><b>Tertiary color: <\/b><span style=\"font-weight: 400;\">The color mix between a primary color and a secondary color, including 6 colors: yellow &#8211; green, blue &#8211; green, blue &#8211; purple, red &#8211; purple, red &#8211; orange and yellow &#8211; orange.<\/span><\/li>\n<\/ul>\n<ul style=\"text-align: justify;\">\n<li><b>Tints, shades and tones: <\/b><span style=\"font-weight: 400;\">Primary colors, secondary colors and tertiary colors are called pure colors. Tints are the addition of white to a pure color. Shades are created by adding black to a pure color. Adding both white and black to a pure color will create tones.<\/span><\/li>\n<\/ul>\n<h3 style=\"text-align: justify;\"><b>3.2 6 basic color combinations in website design<\/b><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Mastering the 6 main color combination principles, you can &#8220;variate&#8221; the color combinations to suit your website.<\/span><\/p>\n<figure id=\"attachment_27577\" aria-describedby=\"caption-attachment-27577\" style=\"width: 650px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-full wp-image-27577\" src=\"https:\/\/adsmo.vn\/wp-content\/uploads\/2022\/11\/6-cach-phoi-mau-sac-trong-thiet-ke-website-co-ban.jpg\" alt=\"6 ways to combine color in website design\" width=\"650\" height=\"536\" \/><figcaption id=\"caption-attachment-27577\" class=\"wp-caption-text\">6 ways to combine colors in website design<\/figcaption><\/figure>\n<ul style=\"text-align: justify;\">\n<li><b>Monochromatic color scheme: <\/b><span style=\"font-weight: 400;\">Variations of the same color, using different tints, shades or tones.<\/span><\/li>\n<\/ul>\n<ul style=\"text-align: justify;\">\n<li><b>Analogous color scheme: <\/b><span style=\"font-weight: 400;\">Combine colors that are close to each other on the color wheel, usually 3 colors next to each other.<\/span><\/li>\n<\/ul>\n<ul style=\"text-align: justify;\">\n<li><b>Complementary color scheme: <\/b><span style=\"font-weight: 400;\">Use colors that are opposite each other on the color wheel color.<\/span><\/li>\n<\/ul>\n<ul style=\"text-align: justify;\">\n<li><b>Triadic color scheme: <\/b><span style=\"font-weight: 400;\">The combination of 3 colors evenly spaced around the color wheel, forming an equilateral triangle.<\/span><\/li>\n<\/ul>\n<ul style=\"text-align: justify;\">\n<li><b>Split \u2013 complementary color scheme: <\/b><span style=\"font-weight: 400;\">Includes 1 primary color and 2 adjacent colors that contrast with the primary color.<\/span><\/li>\n<\/ul>\n<ul style=\"text-align: justify;\">\n<li><b>Rectangular Tetradic\/Compound Complementary color scheme: <\/b><span style=\"font-weight: 400;\">The combination of 2 pairs of directly complementary colors, creating a unique contrast between the 2 pairs color. <\/span><\/li>\n<\/ul>\n<p><strong>&gt;&gt;&gt; Read more: <a href=\"https:\/\/adsmo.vn\/xu-huong-thiet-ke-website-2023\/\">Predicting website design trends 2023: Creative &#038; Unique<\/a><\/strong><\/p>\n<h3 style=\"text-align: justify;\"><b>3.3 Colors express brand identity<\/b><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Mastering the theory is one thing, choosing a color palette for a successful website is another. Before choosing colors in website design, determine:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><b>Branding: <\/b><span style=\"font-weight: 400;\">Start with the colors in your business&#8217;s brand identity.<\/span><\/li>\n<\/ul>\n<ul style=\"text-align: justify;\">\n<li><b>Target audience: <\/b><span style=\"font-weight: 400;\">The colors you choose should also represent the emotions your brand wants to convey. To do this, clearly define your target demographic and research their needs.<\/span><\/li>\n<\/ul>\n<ul style=\"text-align: justify;\">\n<li><b>Trend: <\/b><span style=\"font-weight: 400;\">Learning about color trends helps you build a modern, trendy website.<\/span><\/li>\n<\/ul>\n<ul style=\"text-align: justify;\">\n<li><b>Emotion: <\/b><span style=\"font-weight: 400;\">Colors that match the emotions in the message can increase and stimulate customers&#8217; desires.<\/span><\/li>\n<\/ul>\n<h3 style=\"text-align: justify;\"><b>3.4 How to use color in website design<\/b><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Choosing colors in website design ensures harmony. The optimal number of colors in the Website color palette is 3 colors: Main color, secondary color and accent color. <\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Use the 60\/30\/10 rule to apply these colors in your Website design. According to this rule, 60% of the colors in the Website must be the main color, 30% is the secondary color and 10% is the accent color. Secondary colors will use neutral colors (Neutral Colors) for Content, Background or white space. Accent colors will be strong colors (Pop Colors) used to highlight important information such as CTA. <\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">If you want to combine more than 3 colors in the color palette, focus on the main color and use other colors to divide the elements, create contrast and highlight important features. <\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Hopefully through this article you have grasped the basic knowledge about <\/span><b>color in Website design<\/b><span style=\"font-weight: 400;\"> and effective strategies. <\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">However, color is not everything in Website design. To create a valuable website, you need to combine color principles with strategy, typography, layout, UX, responsive design, SEO standards,&#8230;<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">If you need support for issues related to website design. Don&#8217;t hesitate, contact <a href=\"https:\/\/adsmo.vn\/en\/\"><strong>ADSMO<\/strong><\/a> via Hotline <\/span><b>0356.105.388<\/b><span style=\"font-weight: 400;\"> for advice.<\/span><\/p>\n<p>See more:<\/p>\n<ul>\n<li><a href=\"https:\/\/adsmo.vn\/thiet-ke-website-bang-html\/\">Website design with HTML<\/a><\/li>\n<li><a href=\"https:\/\/adsmo.vn\/thiet-ke-bo-nhan-dien-thuong-hieu-la-gi\/\">What is brand identity design?<\/a><\/li>\n<\/ul>\n<div class=\"entry-contentsss\">\n<p>Contact ADSMO now &#8211; Specializing in providing customized business software solutions, consulting on building digital platforms with a mission.<\/p>\n<p><strong><b>TOTAL Solution, BREAKTHROUGH Development \u2013 Optimize COST \u2013 Increase PROFIT<\/b>. We are committed to bringing you:<\/strong><\/p>\n<ul>\n<li>Management solutions tailored to your business needs.<\/li>\n<li>Easy-to-use and effective system.<\/li>\n<li>Professional customer support service.<\/li>\n<\/ul>\n<p><b>Contact ADSMO now for free consultation:<\/b><\/p>\n<ul>\n<li>Address:<strong><a href=\"https:\/\/www.google.com\/maps\/place\/ADSMO+Digital+Marketing+Marketing+Service+Traffic\/@20.91282,106.6718193,17z\/data=!3m1!4b1!4m5!3m4!1s0x314a7b6a35be4ead:0xae645af55cbb86de!8m2!3d20.91282!4d106.674008\" target=\"_blank\" rel=\"nofollow noopener\">8th Floor, HD Tower Building &#8211; 22 Pho Moi &#8211; Thuy Nguyen Ward &#8211; City. Hai Phong<\/a><\/strong><\/li>\n<li>Website:\u00a0<strong><a href=\"https:\/\/adsmo.vn\/en\/\">https:\/\/adsmo.vn<\/a><\/strong><\/li>\n<li>Email:\u00a0<strong><a href=\"mailto:info@adsmo.vn\">info@adsmo.vn<\/a><\/strong><\/li>\n<li>Hotline:\u00a0<strong><a href=\"tel: 0356105388\">0356 105 388<\/a><\/strong><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u201cColor is a power which directly influences the soul\u201d (Roughly translated: Color is a power which directly&#8230;<\/p>\n","protected":false},"author":34,"featured_media":31702,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[217],"tags":[],"class_list":["post-34465","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc-ve-website"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ 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