{"id":34705,"date":"2022-10-19T14:08:04","date_gmt":"2022-10-19T07:08:04","guid":{"rendered":"https:\/\/adsmo.vn\/storytelling-la-gi\/"},"modified":"2025-07-15T19:02:11","modified_gmt":"2025-07-15T12:02:11","slug":"what-is-storytelling","status":"publish","type":"post","link":"https:\/\/adsmo.vn\/en\/what-is-storytelling\/","title":{"rendered":"What is Storytelling? How to build a brand story that touches customers&#8217; emotions"},"content":{"rendered":"<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Customer needs and behaviors are always changing, requiring businesses to quickly grasp the market and find effective marketing methods. Storytelling is an indispensable &#8220;valuable&#8221; tool in successful <a href=\"https:\/\/adsmo.vn\/en\/giai-phap\/brand-building-strategy\/\"><strong>brand campaigns<\/strong><\/a>. In this article, let&#8217;s explore <\/span><b>What is Storytelling<\/b><span style=\"font-weight: 400\"> as well as how the art of storytelling helps businesses enhance their brands and connect with customers. <\/span><\/p>\n<h2>1. What is Storytelling?<\/h2>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\"><strong>Storytelling<\/strong> is an art form that has existed for a long time and is commonly used in all cultures and societies. According to the definition of <\/span><a href=\"https:\/\/www.adb.org\/sites\/default\/files\/publication\/27637\/storytelling.pdf\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><span style=\"font-weight: 400\">ADB<\/span><\/a><span style=\"font-weight: 400\">, Storytelling is the vivid description of ideas, beliefs, personal experiences and life lessons through stories or narratives that evoke deep emotions and understanding.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\"><strong>What is Brand Storytelling?<\/strong> In the eyes of marketers, brand storytelling is a marketing method that uses creative stories to connect with customers. Stories will link the brand&#8217;s mission with customer values to develop stronger relationships. Businesses often rely on their history, inspiration, goals, products\/services to create a strong brand story.<\/span><\/p>\n<h2>2. Why is Brand Storytelling important in marketing strategy?<\/h2>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\"><strong>Brand storytelling<\/strong> is important, it helps businesses personalize their brand and connect deeply with customers. A successful Brand Storytelling strategy will motivate the target audience to learn about the brand, products and other benefits such as:<\/span><\/p>\n<ul style=\"text-align: justify\">\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Improve customer engagement<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Make the brand more memorable in the minds of customers<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Raise brand awareness<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Differentiate from competitors<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Increase sales revenue<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u201cTouch\u201d the emotions of customers<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Highlight the values of the brand<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Increase customer loyalty<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Build a strong community for the brand<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u201cHumanize\u201d the brand<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-26308 size-full\" title=\"What is Storytelling?\" src=\"https:\/\/adsmo.vn\/wp-content\/uploads\/2021\/11\/tai-sao-brand-storytelling-quan-trong.jpg\" alt=\"Why is brand storytelling important\" width=\"650\" height=\"520\" \/><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">For example: The success of Honda&#8217;s &#8220;Going home&#8221; campaign has proven the power of Storytelling. The MV successfully conveyed the meaning of young people&#8217;s journey home for Tet. The image of a durable motorbike accompanying the main character throughout the journey has helped Honda&#8217;s image become associated with the daily life of Vietnamese people. Motorbikes are not only a means of transportation but also a connection between family members. Through a simple but skillful way of conveying, this brand story has helped Honda Vietnam achieve a huge number of views and interactions on social networks.<\/p>\n<p>Businesses that want to build a successful <a href=\"https:\/\/adsmo.vn\/en\/giai-phap\/brand-story-strategy\/\"><strong>brand story strategy<\/strong><\/a> should contact ADSMO, we will create stories that move emotions, connect with customers, and enhance brand value.<\/span><\/p>\n<h2>3. 3 most effective types of Storytelling today<\/h2>\n<h3 style=\"text-align: justify\">3.1 What is Data Storytelling?<\/h3>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Data Storytelling is a form of business that combines data, statistics, and analysis into brand stories to attract customers&#8217; attention and build their trust. Content marketers will combine data with the business mission, values, and goals to create a powerful brand story that motivates customers to take the desired action. <\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">A successful Data Story will have all 3 elements:<\/span><\/p>\n<ul style=\"text-align: justify\">\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\"><strong>The data component<\/strong> must be accurate and detailed.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\"><strong>The visual component<\/strong> (visual elements) such as charts, graphs,&#8230; help customers grasp the message easily.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\"><strong>The narrative component<\/strong> (narrative) is a simple language that describes the data, creating a voice for the data data.<\/span><\/li>\n<\/ul>\n<h3 style=\"text-align: justify\">3.2 What is Visual Storytelling?<\/h3>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Visual Storytelling is a form of business that combines videos, still images, animations, and attractive graphics into a brand story to attract customers&#8217; attention and create a memorable <strong>advertising campaign<\/strong>. Marketers will choose realistic images of businesses, products, and services to &#8220;touch&#8221; customers&#8217; emotions, making them deeply understand the brand.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-26306 size-full\" title=\"What is Storytelling?\" src=\"https:\/\/adsmo.vn\/wp-content\/uploads\/2021\/11\/cac-kieu-storytelling-pho-bien.jpg\" alt=\"3 most popular and effective Storytelling styles\" width=\"650\" height=\"520\" \/><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Visual Storytelling includes 5 core elements:<\/span><\/p>\n<ul style=\"text-align: justify\">\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\"><strong>Tension:<\/strong> Motivates customers to continue following the story.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\"><strong>Entertaiment:<\/strong> Impresses customers quickly.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\"><strong>Education:<\/strong> Provide information to help customers better understand the story that the business shares.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\"><strong>Micro-interactions:<\/strong> Make sure even the smallest aspects give customers the best experience.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\"><strong>CTA (call to action):<\/strong> Design for customers to take the action that the business wants after<\/span><\/li>\n<\/ul>\n<h3 style=\"text-align: justify\">3.3 What is Digital Storytelling?<\/h3>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\"><strong>Digital Storytelling<\/strong> is a form of business that combines digital media such as cinematography, still images, sound or any micro-physical media into <strong>brand stories<\/strong> to attract customers&#8217; attention, create emotional appeal, and motivate them to interact with the brand. For example: Digital documentaries, interactive storytelling, TVC advertising,&#8230;<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Digtial Storytelling emerged with the advent of accessible multimedia production techniques, hardware, and software. These technologies allow businesses to share stories over the Internet such as on Youtube, Vimeo, podcasts, etc.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Storytelling is not a new marketing strategy but is highly effective, helping businesses &#8220;touch&#8221; the emotions of customers. Hopefully, the sharing of<strong>ADSMO<\/strong> has helped you better understand <strong>What is Storytelling<\/strong> and its impact on businesses. <\/span><\/p>\n<p>See more:<\/p>\n<ul>\n<li><strong><a href=\"https:\/\/adsmo.vn\/tiep-thi-tang-cuong-cuoc-cach-mang-moi-trong-marketing-5-0\/\">Enhanced Marketing &#8211; The New Revolution in Marketing 5.0<\/a><\/strong><\/li>\n<li><strong><a href=\"https:\/\/adsmo.vn\/tiep-thi-theo-ngu-canh-ca-nhan-hoa-khach-hang-trong-marketing-5-0\/\">Contextual Marketing &#8211; Personalizing Customers in Marketing 5.0<\/a><\/strong><\/li>\n<\/ul>\n<div class=\"entry-contentsss\">\n<p>Contact ADSMO now &#8211; INFORMATION TECHNOLOGY &#038; MARKETING solutions, providing customized Enterprise Software solutions, consulting on building digital platforms with the mission:<br \/>\n<strong><b>TOTAL solution, BREAKTHROUGH development &#8211; Optimize COST &#8211; Increase PROFIT NHU\u1ec0N<\/b>. We are committed to providing you with:<\/strong><\/p>\n<ul>\n<li>Management solutions tailored to your business needs.<\/li>\n<li>Easy-to-use and efficient systems.<\/li>\n<li>Professional customer support services.<\/li>\n<\/ul>\n<p><b>Contact ADSMO now for free consultation:<\/b><\/p>\n<ul>\n<li>Address:<strong><a href=\"https:\/\/www.google.com\/maps\/place\/ADSMO+Digital+Marketing+Marketing+Service+Traffic\/@20.91282,106.6718193,17z\/data=!3m1!4b1!4m5!3m4!1s0x314a7b6a35be4ead:0xae645af55cbb86de!8m2!3d20.91282!4d106.674008\" target=\"_blank\" rel=\"nofollow noopener\">8th Floor, HD Tower Building &#8211; 22 Pho Moi &#8211; Thuy Nguyen Ward &#8211; City. Hai Phong<\/a><\/strong><\/li>\n<li>Website:\u00a0<strong><a href=\"https:\/\/adsmo.vn\/en\/\">https:\/\/adsmo.vn<\/a><\/strong><\/li>\n<li>Email:\u00a0<strong><a href=\"mailto:info@adsmo.vn\">info@adsmo.vn<\/a><\/strong><\/li>\n<li>Hotline:\u00a0<strong><a href=\"tel: 0356105388\">0356 105 388<\/a><\/strong><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Customer needs and behaviors are always changing, requiring businesses to quickly grasp the market and find effective&#8230;<\/p>\n","protected":false},"author":34,"featured_media":31420,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[213],"tags":[],"class_list":["post-34705","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc-digital-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is Storytelling? 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