{"id":34739,"date":"2022-10-18T17:03:04","date_gmt":"2022-10-18T10:03:04","guid":{"rendered":"https:\/\/adsmo.vn\/lam-video-quang-cao-thuong-hieu\/"},"modified":"2025-07-16T11:47:19","modified_gmt":"2025-07-16T04:47:19","slug":"make-brand-advertising-videos","status":"publish","type":"post","link":"https:\/\/adsmo.vn\/en\/make-brand-advertising-videos\/","title":{"rendered":"Make brand advertising videos: Build reputation, spread brand widely"},"content":{"rendered":"<p style=\"text-align: justify\"><span style=\"font-weight: 400\">8 out of 10 people have made a purchase after watching a brand video or 86% of marketing experts use video as a marketing tool<\/span><span style=\"font-weight: 400\">. These numbers speak to the importance of video in marketing strategies. Let&#8217;s come to 7 Tips to help you <strong>make brand advertising videos<\/strong> that attract attention and increase strong recognition.<\/span><\/p>\n<h2 style=\"text-align: justify\"><b>1. What is a brand video?<\/b><\/h2>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\"><strong>Brand videos<\/strong> are videos that help raise awareness of a business and its products\/services.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">The key to a brand video is to highlight the brand. Therefore, there is no need to advertise a specific product or service. The first and most important goal is to position the brand in the minds of customers.<\/span><\/p>\n<h2 style=\"text-align: justify\"><b>2. Popular types of brand promotion videos<\/b><\/h2>\n<h3 style=\"text-align: justify\"><b>2.1 Short brand promotion videos<\/b><\/h3>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">This is the most popular type of video today, only lasting about 15 to 30 seconds, perfect content to share on Social platforms. <a href=\"https:\/\/adsmo.vn\/lam-video-quang-cao-ngan\/\"><strong>short advertising videos<\/strong><\/a> convey messages directly, concisely, and attract viewers from the first seconds.<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-26559 aligncenter\" src=\"https:\/\/adsmo.vn\/wp-content\/uploads\/2022\/04\/video-quang-cao-thuong-hieu-ngan.jpg\" alt=\"short brand advertising videos\" width=\"650\" height=\"433\" \/><\/p>\n<h3 style=\"text-align: justify\"><b>2.2 Explanation-style brand advertising videos<\/b><\/h3>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Explanation videos are usually <a href=\"https:\/\/adsmo.vn\/lam-video-quang-cao-animation\/\"><strong>animation advertising video<\/strong><\/a>. However, businesses can follow the time lapse format, live action video or any visual way to explain what the business can provide to potential customers.<\/span><\/p>\n<h3 style=\"text-align: justify\"><b>2.3 Product introduction video<\/b><\/h3>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">The purpose of a product introduction video is to introduce the product\/service to potential consumers. The video often has an engaging narrator, demonstrating the features, benefits and value of the product. <\/span><\/p>\n<ul>\n<li><strong>Read more:<\/strong> <a href=\"https:\/\/adsmo.vn\/lam-video-quang-cao-facebook\/\"><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Making attractive Facebook advertising videos to promote effective interaction and conversion\\r\\n&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:15293,&quot;3&quot;:{&quot;1&quot;:0},&quot;5&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&#038;quot ;:0,&quot;5&quot;:{&quot;1&quot;:2,&quot;2&quot;:0}},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0, &quot;4&quot;:1}]},&quot;6&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:{&quot;1&quot;:2,&quot;2&quot;:0}},{&#038;quo t;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;7&quot;:{&quot;1&quot;:[{&quot;1&#038; quot;:2,&quot;2&quot;:0,&quot;5&quot;:{&quot;1&quot;:2,&quot;2&quot;:0}},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&#038;quot ;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;8&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:{&quot;1&quot;:2,&#038;qu ot;2&quot;:0}},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;10&quot;:1,&quot;11&quot;:4,&quot;12&quot;:0,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:0},&quot;15&quot;:&quot;Arial&quot;,&quot;16&quot;:10}\">Do Attractive Facebook advertising videos promote effective interaction and conversion<\/span><\/a><\/li>\n<\/ul>\n<h3 style=\"text-align: justify\"><b>2.4 Video tells the story of the brand<\/b><\/h3>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Video tells the story of the brand focusing on exploiting corporate culture, brand personality, why choose this product to do business or what makes the product special. This type of video both attracts potential customers and effectively recruits talent.<\/span><\/p>\n<h3 style=\"text-align: justify\"><b>2.5 BTS-style video &#8211; Behind the scenes<\/b><\/h3>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Through Behind the scenes videos, potential customers will be drawn into the process of developing, producing and distributing interesting products and services. The ingenuity and dedication of the business will make customers more confident and choose to buy the product.<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-26558 aligncenter\" src=\"https:\/\/adsmo.vn\/wp-content\/uploads\/2022\/04\/video-dang-bts-behind-the-scene.jpg\" alt=\"bts-style video - behind the scene\" width=\"650\" height=\"430\" \/><\/p>\n<h2 style=\"text-align: justify\"><b>3. Tips for making brand advertising videos<\/b><\/h2>\n<h3 style=\"text-align: justify\"><b>3.1 Identify the target audience<\/b><\/h3>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Identifying the right target audience will help your <strong>brand advertising video<\/strong> easily attract attention and retain them. Answering the following questions will help you identify who your target audience is?<\/span><\/p>\n<ul style=\"text-align: justify\">\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Where do they live?<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">What age are they?<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">What gender are they?<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">What are their interests?<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">What social media platforms do they use?<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Do they know about your product\/service yet?<\/span><\/li>\n<\/ul>\n<h3 style=\"text-align: justify\"><b>3.2 Planning<\/b><\/h3>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">To maximize the power of brand promotion videos, businesses need a complete and clear plan. Determine the goal of the video and the steps to achieve that goal. <\/span><\/p>\n<h3 style=\"text-align: justify\"><b>3.3 Tell a compelling story<\/b><\/h3>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">A good, engaging video tells a brand story that not only makes viewers curious but is also interesting enough for potential customers to share the video on their social networks.<\/span><\/p>\n<ul>\n<li><strong>Read more: <\/strong><a href=\"https:\/\/adsmo.vn\/cach-lam-video-quang-cao-tiktok\/\">12 ways to make TikTok advertising videos with MILLIONS OF VIEWS for brands<\/a><\/li>\n<\/ul>\n<h3 style=\"text-align: justify\"><b>3.4 Combine content with brand voice<\/b><\/h3>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">This will impact perception Brand awareness and brand loyalty. Make sure your video content has its own brand voice that differentiates it from other brands.<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-26556 aligncenter\" src=\"https:\/\/adsmo.vn\/wp-content\/uploads\/2022\/04\/cac-tips-lam-video-quang-cao-thuong-hieu.jpg\" alt=\"Cac tips lam video quang cao thuong-hieu\" width=\"650\" height=\"500\" \/><\/p>\n<h3 style=\"text-align: justify\"><b>3.5 Use brand colors and logos<\/b><\/h3>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Adding color elements and logos to your branded video is a visual way to connect with your customers. Use your brand colors as the main color of the video and attach your brand logo in the bottom corner, throughout the video.<\/span><\/p>\n<h3 style=\"text-align: justify\"><b>3.6 Evoke emotions and define video editing style<\/b><\/h3>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Video editing style can set the \u201cmood\u201d and the audience\u2019s view of the brand. Fast, \u201cflashy\u201d effects are suitable for trendy fashion brands. While Spas will choose smooth, slow, and graceful effects. <\/span><\/p>\n<h3 style=\"text-align: justify\"><b>3.7 Share brand promotional videos on social networks<\/b><\/h3>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Make the most of the power of Social Media, don\u2019t forget to share brand promotional videos on social networks. Use Hashtags (#) to attract more views, interactions and followers. <\/span><\/p>\n<h2 style=\"text-align: justify\"><b>4. Design attractive brand advertising videos at ADSMO<\/b><\/h2>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\"><em>The benefits of brand advertising videos<\/em> are unlimited, make the most of them to build reputation, spread your brand to a wide range of potential customers. <\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\"><a href=\"https:\/\/adsmo.vn\/en\/\"><strong>ADSMO<\/strong><\/a> is honored to be a companion to design attractive, impressive brand advertising videos, creating an impression in the hearts of viewers. ADSMO with many years of experience in providing comprehensive Digital Marketing solutions will certainly not disappoint you.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">If your business needs professional, unique <a href=\"https:\/\/adsmo.vn\/en\/giai-phap\/video-advertising-design\/\"><strong>video advertising design<\/strong><\/a>, sharp images, realistic sound, please contact ADSMO via hotline <strong>0356.105.488 &#8211; 0356.105.388<\/strong> for the most detailed advice and quote.<\/span><\/p>\n<p><strong>You need to learn more about other brand identity design services at ADSMO<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/adsmo.vn\/en\/giai-phap\/logo-design\/\">Design logo design<\/a><\/li>\n<li><a href=\"https:\/\/adsmo.vn\/en\/giai-phap\/email-marketing-design\/\">Email Marketing Design<\/a><\/li>\n<li><a href=\"https:\/\/adsmo.vn\/en\/giai-phap\/catalog-design\/\">Catalog Design<\/a><\/li>\n<\/ul>\n<div class=\"entry-contentsss\">\n<p>Contact ADSMO now &#8211; INFORMATION TECHNOLOGY &#038; MARKETING solution, providing customized Enterprise Software solutions, consulting on building digital platforms with the mission:<br \/>\n<strong><b>TOTAL Solution, BREAKTHROUGH Development &#8211; Optimize COST &#8211; Increase PROFIT<\/b>. We are committed to providing you with:<\/strong><\/p>\n<ul>\n<li>Management solutions tailored to your business needs.<\/li>\n<li>Easy-to-use and efficient systems.<\/li>\n<li>Professional customer support services.<\/li>\n<\/ul>\n<p><b>Contact ADSMO now for a free consultation:<\/b><\/p>\n<ul>\n<li>Address:<strong><a href=\"https:\/\/www.google.com\/maps\/place\/ADSMO+Digital+Marketing+Marketing+Service+Traffic\/@20.91282,106.6718193,17z\/data=!3m1!4b1!4m5!3m4!1s0x314a7b6a35be4ead:0xae645af55cbb86de!8m2!3d20.91282!4d106.674008\" target=\"_blank\" rel=\"nofollow noopener\">8th Floor, HD Tower Building &#8211; 22 Pho Moi &#8211; Thuy Nguyen Ward &#8211; City. Hai Phong<\/a><\/strong><\/li>\n<li>Website:\u00a0<strong><a href=\"https:\/\/adsmo.vn\/en\/\">https:\/\/adsmo.vn<\/a><\/strong><\/li>\n<li>Email:\u00a0<strong><a href=\"mailto:info@adsmo.vn\">info@adsmo.vn<\/a><\/strong><\/li>\n<li>Hotline:\u00a0<strong><a href=\"tel: 0356105388\">0356 105 388<\/a><\/strong><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>8 out of 10 people have made a purchase after watching a brand video or 86% of&#8230;<\/p>\n","protected":false},"author":34,"featured_media":31499,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[216],"tags":[],"class_list":["post-34739","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc-ve-branding"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Make a brand promotional video: Spread your reputation widely<\/title>\n<meta name=\"description\" content=\"Everyone knows the importance of video in marketing strategies. 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