{"id":34776,"date":"2022-10-18T12:16:48","date_gmt":"2022-10-18T05:16:48","guid":{"rendered":"https:\/\/adsmo.vn\/cach-chay-quang-cao-facebook-hieu-qua\/"},"modified":"2026-03-09T16:17:02","modified_gmt":"2026-03-09T09:17:02","slug":"how-to-run-effective-facebook-ads","status":"publish","type":"post","link":"https:\/\/adsmo.vn\/en\/how-to-run-effective-facebook-ads\/","title":{"rendered":"How to run effective Facebook ads: 8 popular forms you need to know"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">The Facebook market is growing strongly, posing challenges for many advertisers. For brands and marketers, a big question is whether Facebook advertising is still effective or not? Join ADSMO to learn how to <strong>run Facebook ads<\/strong> in 2021 and 8 effective forms for businesses to increase interaction and promote conversion.<\/span><\/p>\n<h2 style=\"text-align: justify;\">1. Should you run Facebook ads in 2021?<\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Facebook is gradually becoming saturated, new platforms like TikTok have successfully attracted a younger generation of users. Does this mean that Facebook is no longer an effective &#8220;playground&#8221; for businesses to reach potential customers? Facebook still dominates the 25-54 demographic and average usage time is 50 minutes\/day\/person <\/span><i><span style=\"font-weight: 400;\">(<\/span><\/i><a href=\"https:\/\/www.statista.com\/statistics\/187041\/us-user-age-distribution-on-facebook\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><i><span style=\"font-weight: 400;\">Source Statista.com<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">)<\/span><\/i><span style=\"font-weight: 400;\">. Therefore, Facebook Ads is still a useful business tool for businesses.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Let&#8217;s take a look at the statistics below to see the appeal of <a href=\"https:\/\/adsmo.vn\/en\/giai-phap\/facebook-ads\/\"><strong>Facebook advertising<\/strong><\/a> in 2021:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Facebook is still the world&#8217;s largest social network in 2021 with 2.23 billion average monthly users. <\/span><i><span style=\"font-weight: 400;\">(<\/span><\/i><a href=\"https:\/\/buffer.com\/library\/social-media-sites\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><i><span style=\"font-weight: 400;\">Source Buffer<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">)<\/span><\/i><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">In 2020, Facebook Ads generated $31.34 billion in revenue, up 4.9% despite the impact of COVID. <\/span><i><span style=\"font-weight: 400;\">(<\/span><\/i><a href=\"https:\/\/www.emarketer.com\/topics\/category\/facebook%20ad%20revenues\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><i><span style=\"font-weight: 400;\">Source emarketer.com<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">)<\/span><\/i><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">In 2021, the cost to reach an audience on Facebook is more expensive with a CPA for ads of $18.68. <\/span><i><span style=\"font-weight: 400;\">(<\/span><\/i><a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2017\/02\/28\/facebook-advertising-benchmarks\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><i><span style=\"font-weight: 400;\">Source wordstream.com<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">)<\/span><\/i><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">26% of Facebook users make a purchase after clicking on a Facebook ad. <\/span><i><span style=\"font-weight: 400;\">(<\/span><\/i><a href=\"https:\/\/www.kleinerperkins.com\/perspectives\/internet-trends-report-2018\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><i><span style=\"font-weight: 400;\">Source kleinerperkins.com<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">)<\/span><\/i><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Mobile advertising accounted for 94% of Facebook&#8217;s advertising revenue in the second quarter of 2019. <\/span><i><span style=\"font-weight: 400;\">(<\/span><\/i><a href=\"https:\/\/investor.fb.com\/investor-news\/press-release-details\/2019\/Facebook-Reports-Second-Quarter-2019-Results\/default.aspx\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><i><span style=\"font-weight: 400;\">Source investor.fb.com<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">)<\/span><\/i><\/li>\n<\/ul>\n<h2 style=\"text-align: justify;\">2. 8 most effective Facebook advertising formats in 2021<\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Let&#8217;s take a look at the 8 most effective Facebook advertising formats in 2021:<\/span><\/p>\n<h3 style=\"text-align: justify;\">2.1 Photo Ads<\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">This is the most popular form of Facebook advertising, helping businesses increase website traffic and raise product awareness. Photo Ads include a product\/service image and advertising text. Text should be short so users don&#8217;t get distracted.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-26298 size-full\" title=\"How to run Facebook ads\" src=\"https:\/\/adsmo.vn\/wp-content\/uploads\/2021\/11\/photo-ads-facebook.jpg\" alt=\"Audi Ireland's Facebook photo ad template\" width=\"650\" height=\"506\" \/><\/p>\n<h3 style=\"text-align: justify;\">2.2 Video Ads<\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Include ad text and videos that fit into a data stream like the Facebook newsfeed or Facebook Watch. Video Ads help improve customer purchase intent, ad recall, and brand awareness. <\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-26302 size-full\" title=\"How to run Facebook ads\" src=\"https:\/\/adsmo.vn\/wp-content\/uploads\/2021\/11\/video-ads-facebook.jpg\" alt=\"Marion Grasby's Facebook video ad template\" width=\"650\" height=\"476\" \/><\/p>\n<h3 style=\"text-align: justify;\">2.3 Stories Ads<\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Ads are placed in the Stories section. Facebook Stories Ads help businesses expand their reach to potential customers in a vibrant environment, drive conversions and improve brand awareness at a reasonable cost that is just as effective as Facebook newsfeeds and <a href=\"https:\/\/adsmo.vn\/en\/giai-phap\/instagram-ads\/\"><strong>Instagram Ads<\/strong><\/a>.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-26301 size-full\" title=\"How to run Facebook ads\" src=\"https:\/\/adsmo.vn\/wp-content\/uploads\/2021\/11\/stories-ads-facebook.jpg\" alt=\"KFC and Kettle Brand Stories Ads Template\" width=\"650\" height=\"469\" \/><\/p>\n<h3 style=\"text-align: justify;\">2.4 Carousel Ads<\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">These are ads that users can access in their Facebook news feed. Each ad will have up to 10 images\/videos, with a separate link for each image\/video. With the ability to display more content, <a href=\"https:\/\/adsmo.vn\/carousel-ads-la-gi-va-tai-sao-nha-quang-cao-nhat-dinh-phai-thu\/\"><strong>Carousel Ads<\/strong><\/a> is the best choice for businesses to introduce many products, highlighting detailed features of a product\/service\/promotion program.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-26294 size-full\" title=\"How to run Facebook ads\" src=\"https:\/\/adsmo.vn\/wp-content\/uploads\/2021\/11\/carousel-ads-facebook.jpg\" alt=\"Hawkers Co's carousel ad template\" width=\"650\" height=\"404\" \/><\/p>\n<h3 style=\"text-align: justify;\">2.5 Slideshows Ads<\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Slideshow ads are similar to carousel ads but are more special in that they can display both videos and images. The combination of motion effects, sound, and text helps businesses convey messages in a subtle way. Ads give customers an authentic experience with most of the benefits of a video experience but at a lower cost.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-26300 size-full\" title=\"How to run Facebook ads\" src=\"https:\/\/adsmo.vn\/wp-content\/uploads\/2021\/11\/slideshows-ads-facebook.jpg\" alt=\"Charter College slideshow ad template\" width=\"650\" height=\"382\" \/><\/p>\n<h3 style=\"text-align: justify;\">2.6 Collection Ads<\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Collection Ads help businesses showcase products in a collection. Collection Ads are a format that will move users from the discovery stage to the purchase stage in a visual, vivid, and seamless way without leaving the Facebook app. Each ad will include a main image\/video, 3 smaller images displayed in a grid layout. <\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-26296 size-full\" title=\"Charter College Slideshow Ad Template\" src=\"https:\/\/adsmo.vn\/wp-content\/uploads\/2021\/11\/collection-ads-facebook.jpg\" alt=\"Feroldi's Collection Ad Template\" width=\"650\" height=\"380\" \/><\/p>\n<h3 style=\"text-align: justify;\">2.7 Messenger Ads<\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">These are ads that run directly in Facebook&#8217;s Messenger app, displayed in the inbox between users&#8217; conversations. This form of advertising finds more target audiences and expands global reach. Facebook will automatically deliver your ads where they&#8217;re most likely to drive results at the lowest cost.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-26297 size-full\" title=\"How to run Facebook ads\" src=\"https:\/\/adsmo.vn\/wp-content\/uploads\/2021\/11\/messenger-ads-facebook.jpg\" alt=\"Jasper's Market Messenger Ad Template\" width=\"650\" height=\"380\" \/><\/p>\n<h3 style=\"text-align: justify;\">2.8 Playable Ads<\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Playable ads give users a chance to try out apps before downloading and installing them. Interactive advertising placed on Facebook or Audience Network feeds is a great fit for mobile app ads, especially for game publishers looking for engaged players. <\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-26299 size-full\" title=\"How to run Facebook ads\" src=\"https:\/\/adsmo.vn\/wp-content\/uploads\/2021\/11\/playable-ads-facebook.jpg\" alt=\"Empires &amp; Puzzles: RPG Quest Trial Ad Template\" width=\"650\" height=\"380\" \/><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Despite fierce competition, Facebook is still the largest Social Media channel globally. Through 8 forms of paid advertising, Facebook is an effective <strong>online business solution<\/strong> for all businesses. <\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\"><strong>ADSMO<\/strong> provides reputable Facebook advertising services, contact us today to promote your brand, products and increase sales dramatically. <\/span><\/p>\n<p>See more:<\/p>\n<ul>\n<li><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Increase Instagram followers with 12 effective, latest tactics in 2021\\r\\n&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:15295,&quot;3&quot;:{&quot;1&quot;:0},&quot;4&quot;:{&quot;1&quot;:2,&quot;2&quot;:14408667},&quot;5&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:{&quot;1&quot;:2,&quot;2&quot;:0}},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&amp;qu ot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;6&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:{&quot;1 &quot;:2,&quot;2&quot;:0}},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;7&quot;:{ &quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:{&quot;1&quot;:2,&quot;2&quot;:0}},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;: 3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;8&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:{&quot;1&amp;quo t;:2,&quot;2&quot;:0}},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;10&quot;:1,&amp;q uot;11&quot;:4,&quot;12&quot;:0,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:0},&quot;15&quot;:&quot;Arial&quot;,&quot;16&quot;:10}\"><strong><a href=\"https:\/\/adsmo.vn\/tang-follow-instagram\/\">Increase Instagram followers with 12 effective, latest tactics in 2021<\/a><\/strong><br \/>\n<\/span><\/li>\n<li><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;10 ways to increase Youtube views for free, safely, most effectively today\\n&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:15295,&quot;3&quot;:{&quot;1&quot;:0},&quot;4&quot;:{&quot;1&quot;:2,&quot;2&quot;:14408667},&quot;5&amp;quo t;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:{&quot;1&quot;:2,&quot;2&quot;:0}},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&amp;qu ot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;6&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:{&quot;1 &quot;:2,&quot;2&quot;:0}},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;7&quot;:{ &quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:{&quot;1&quot;:2,&quot;2&quot;:0}},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;: 3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;8&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:{&quot;1&amp;quo t;:2,&quot;2&quot;:0}},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;10&quot;:1,&amp;q uot;11&quot;:4,&quot;12&quot;:0,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:0},&quot;15&quot;:&quot;Arial&quot;,&quot;16&quot;:10}\"><strong><a href=\"https:\/\/adsmo.vn\/tang-view-youtube\/\">10 ways to increase Youtube views for free, safely, most effectively today<\/a><\/strong><br \/>\n<\/span><\/li>\n<\/ul>\n<div class=\"entry-contentsss\">\n<p>Contact ADSMO now &#8211; INFORMATION TECHNOLOGY &amp; MARKETING solution, providing customized business software solutions, consulting on building digital platforms with the mission:<br \/>\n<strong><b>TOTAL solution, BREAKTHROUGH development &#8211; Optimizing COSTS &#8211; Increasing PROFITS<\/b>. We are committed to providing you with:<\/strong><\/p>\n<ul>\n<li>Management solutions tailored to your business needs.<\/li>\n<li>Easy-to-use and efficient systems.<\/li>\n<li>Professional customer support services.<\/li>\n<\/ul>\n<p><b>Contact ADSMO now for a free consultation:<\/b><\/p>\n<ul>\n<li>Address:<strong><a href=\"https:\/\/www.google.com\/maps\/place\/ADSMO+Digital+Marketing+Marketing+Service+Traffic\/@20.91282,106.6718193,17z\/data=!3m1!4b1!4m5!3m4!1s0x314a7b6a35be4ead:0xae645af55cbb86de!8m2!3d20.91282!4d106.674008\" target=\"_blank\" rel=\"nofollow noopener\">8th Floor, HD Tower Building &#8211; 22 Pho Moi &#8211; Thuy Nguyen Ward &#8211; City. Hai Phong<\/a><\/strong><\/li>\n<li>Website:\u00a0<strong><a href=\"https:\/\/adsmo.vn\/en\/\">https:\/\/adsmo.vn<\/a><\/strong><\/li>\n<li>Email:\u00a0<strong><a href=\"mailto:info@adsmo.vn\">info@adsmo.vn<\/a><\/strong><\/li>\n<li>Hotline:\u00a0<strong><a href=\"tel: 0356105388\">0356 105 388<\/a><\/strong><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The Facebook market is growing strongly, posing challenges for many advertisers. For brands and marketers, a big&#8230;<\/p>\n","protected":false},"author":34,"featured_media":31411,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[253],"tags":[],"class_list":["post-34776","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>8 most effective ways to run Facebook ads today | ADSMO<\/title>\n<meta name=\"description\" content=\"Discover 8 effective Facebook advertising methods that help businesses reach potential customers, optimize costs and increase conversion rates.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adsmo.vn\/en\/how-to-run-effective-facebook-ads\/\" 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