{"id":34855,"date":"2022-10-15T18:19:09","date_gmt":"2022-10-15T11:19:09","guid":{"rendered":"https:\/\/adsmo.vn\/pheu-marketing-la-gi\/"},"modified":"2025-07-16T19:24:13","modified_gmt":"2025-07-16T12:24:13","slug":"what-is-a-marketing-funnel","status":"publish","type":"post","link":"https:\/\/adsmo.vn\/en\/what-is-a-marketing-funnel\/","title":{"rendered":"What is a Marketing Funnel? Marketing Funnel Stages That Businesses Need to Know"},"content":{"rendered":"<p style=\"text-align: justify\"><span style=\"font-weight: 400\">You have good products and services but don&#8217;t know how to reach your target customers. Marketing Funnel is an effective solution to help businesses boost their business activities. Find out now <\/span><b>what is a Marketing Funnel <\/b><span style=\"font-weight: 400\">and what stages it includes with ADSMO. <\/span><\/p>\n<h2 style=\"text-align: justify\"><b>1. WHAT IS A MARKETING FUNNEL?<\/b><\/h2>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\"><em><strong>A Marketing Funnel<\/strong><\/em> is a model that shows the journey of potential customers from the first interaction with a brand to the conversion to purchase. Businesses often use this tool to better understand customer needs at each stage, optimize marketing campaigns and increase sales. <\/span><\/p>\n<h3 style=\"text-align: justify\"><b>1.1 Example of a Marketing Funnel<\/b><\/h3>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">A Marketing Funnel is in the form of a funnel, getting smaller towards the end. This means that at each stage there is always a number of potential customers falling out of the funnel. <\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">For example, people search for the products you sell on Google. <\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">&#8211; Out of 100 people who see your website on the search results page, 40% of them will click on the website.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">&#8211; If you have a promotion or free trial registration program, 20% of customers decide to enter their email to receive the promotion.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">&#8211; Finally, only about 10% of potential customers decide to buy. <\/span><\/p>\n<p style=\"text-align: justify\"><img decoding=\"async\" class=\"size-full wp-image-26910 aligncenter\" src=\"https:\/\/adsmo.vn\/wp-content\/uploads\/2022\/06\/loi-ich-cua-pheu-marketing.jpg\" alt=\"Benefits of Marketing Funnel\" width=\"650\" height=\"433\" \/><\/p>\n<h3 style=\"text-align: justify\"><b>1.2 Benefits of Marketing Funnel in Business<\/b><\/h3>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Here are the main benefits that Marketing Funnel brings to businesses:<\/span><\/p>\n<ul style=\"text-align: justify\">\n<li>\n<h4><b>Generate and nurture potential customers<\/b><\/h4>\n<\/li>\n<\/ul>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\"><a href=\"https:\/\/adsmo.vn\/en\/giai-phap\/lead-generation\/\"><strong>Generating leads<\/strong><\/a> is an important goal for every business. But what&#8217;s more challenging is how to convert them into sales. Marketing Funnels will help businesses create and nurture quality leads, identify appropriate marketing strategies for each different stage in the customer journey.<\/span><\/p>\n<ul style=\"text-align: justify\">\n<li>\n<h4><b>Understand your customers&#8217; pain points<\/b><\/h4>\n<\/li>\n<\/ul>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Each potential customer will have different pain points such as financial, process, support or productivity. The desire to solve these pain points will drive them to search for solutions and ultimately purchase your product. <\/span><\/p>\n<ul style=\"text-align: justify\">\n<li>\n<h4><b>Building a suitable marketing strategy<\/b><\/h4>\n<\/li>\n<\/ul>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Each different stage of the Marketing funnel will have suitable marketing channels such as <a href=\"https:\/\/adsmo.vn\/en\/giai-phap\/website-seo-services\/\"><strong>SEO<\/strong><\/a>, <a href=\"https:\/\/adsmo.vn\/en\/giai-phap\/facebook-ads\/\"><strong>running ads<\/strong><\/a>, <a href=\"https:\/\/adsmo.vn\/en\/giai-phap\/social-media-marketing\/\"><strong>Social Media Marketing<\/strong><\/a>, <a href=\"https:\/\/adsmo.vn\/en\/giai-phap\/email-marketing-design\/\"><strong>Email Marketing<\/strong><\/a>,&#8230; The Marketing Funnel will show which channels, strategies and content are most interested, have the ability to increase interaction and promote sales for the business.<\/span><\/p>\n<ul style=\"text-align: justify\">\n<li>\n<h4><b>Increase sales and sales revenue<\/b><\/h4>\n<\/li>\n<\/ul>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">The best way to convert sales is to find the right potential customers, at the right time and nurture them into real customers. The Marketing Funnel provides valuable information to optimize marketing strategies and identify areas for improvement.<\/span><\/p>\n<h2 style=\"text-align: justify\"><b>2. STAGES OF THE AIDA MARKETING FUNNEL<\/b><\/h2>\n<figure id=\"attachment_26908\" aria-describedby=\"caption-attachment-26908\" style=\"width: 650px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-full wp-image-26908\" src=\"https:\/\/adsmo.vn\/wp-content\/uploads\/2022\/06\/4-giai-doan-cua-pheu-marketing-theo-mo-hinh-aida.jpg\" alt=\"4 stages of the AIDA Marketing funnel\" width=\"650\" height=\"650\" \/><figcaption id=\"caption-attachment-26908\" class=\"wp-caption-text\">4 stages of the AIDA Marketing funnel<\/figcaption><\/figure>\n<h3 style=\"text-align: justify\"><b>2.1 Stage 1: Awareness Stage<\/b><\/h3>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">No one can buy a product when they don&#8217;t know it exists. The sole marketing objective of the awareness stage is to promote the product and target the right audience.<\/span><\/p>\n<p style=\"text-align: justify\"><i><span style=\"font-weight: 400\">Suitable marketing strategies:<\/span><\/i><\/p>\n<ul style=\"text-align: justify\">\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Blogging: Creating valuable content is a great way to generate traffic.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Social Media: Not only provides information but also promotes easy interaction.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Webinars: A powerful tool to introduce people to the topic and products you offer level.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">SEO, Influencer Marketing, advertising, Email Newsletters, Podcasts, Forums,&#8230;<\/span><\/li>\n<\/ul>\n<p><strong>&gt;&gt;&gt; <a href=\"https:\/\/adsmo.vn\/en\/giai-phap\/content-marketing\/\">Professional Content Marketing services at ADSMO<\/a><\/strong><\/p>\n<h3 style=\"text-align: justify\"><b>2.2 Stage 2: Interest Stage<\/b><\/h3>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Customers are interested and learn more about the brand, features, and benefits of the product. The goal of this stage is to convert them to stage 3 by showing how your product can solve the problem. <\/span><\/p>\n<p style=\"text-align: justify\"><i><span style=\"font-weight: 400\">Suitable marketing strategies:<\/span><\/i><\/p>\n<ul style=\"text-align: justify\">\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Ensure Website Content and SEO are optimized to achieve high rankings in search results. At this stage, customers will search for specific long-tail keywords related to the product.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Through Content Marketing, you must prove that you are an expert that they want to follow and learn from.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify\"><img decoding=\"async\" class=\"size-full wp-image-26909 aligncenter\" src=\"https:\/\/adsmo.vn\/wp-content\/uploads\/2022\/06\/cac-giai-doan-cua-pheu-marketing.jpg\" alt=\"What is Marketing Funnel\" width=\"650\" height=\"473\" \/><\/p>\n<h3 style=\"text-align: justify\"><b>2.3 Stage 3: Desire Stage<\/b><\/h3>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">The stage that marks the shift from \u201cI like it\u201d to \u201cI want it\u201d. The prospect will compare your product with other brands. What you need to do is stay one step ahead of your competitors, reach your potential customers at the right time and convince them that your product can meet their needs.<\/span><\/p>\n<p style=\"text-align: justify\"><i><span style=\"font-weight: 400\">Suitable marketing strategies:<\/span><\/i><\/p>\n<ul style=\"text-align: justify\">\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Case studies, white papers, How-to content, Feedback, Product reviews.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Distribute this content via Email to potential customers and share it on Social Media channels.<\/span><\/li>\n<\/ul>\n<p><strong>&gt;&gt;&gt; Reference: <a href=\"https:\/\/adsmo.vn\/en\/giai-phap\/email-marketing-design\/\">The most beautiful and standard Email Marketing design service<\/a><\/strong><\/p>\n<h3 style=\"text-align: justify\"><b>2.4 Stage 4: Action stage<\/b><\/h3>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">The final stage of the Marketing funnel. The business has almost &#8220;won&#8221; potential customers. Just a slight &#8220;push&#8221; to encourage them to buy. This is also the most suitable time for Up Sale. <\/span><\/p>\n<p style=\"text-align: justify\"><i><span style=\"font-weight: 400\">Suitable marketing strategies:<\/span><\/i><\/p>\n<ul style=\"text-align: justify\">\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Add a call to action CTA.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Offer demos and trial versions.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Discounts and promotions.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">By now, you should have a clear understanding of what a marketing funnel is and the appropriate marketing strategies to achieve your goals at each stage. In addition to the 4 main stages, businesses can expand the Marketing funnel with Loyalty and Advocacy stages to retain customers and encourage them to become a potential &#8220;marketing team&#8221; for themselves. <\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Your business does not have a Marketing funnel yet, so let&#8217;s do it right away. If you are looking for a consulting address and providing comprehensive Digital Marketing solutions. Please connect with <a href=\"https:\/\/adsmo.vn\/en\/\"><strong>ADSMO<\/strong><\/a> via hotline<strong> 0356.105.488<\/strong> for detailed support. <\/span><\/p>\n<div class=\"entry-contentsss\">\n<p>Contact ADSMO now &#8211; INFORMATION TECHNOLOGY &#038; MARKETING solution, providing customized Enterprise Software solutions, consulting on building digital platforms with the mission:<br \/>\n<strong><b>TOTAL solution, BREAKTHROUGH development &#8211; Optimize COSTS &#8211; Increase PROFIT<\/b>. We are committed to bringing you:<\/strong><\/p>\n<ul>\n<li>Management solutions tailored to your business needs.<\/li>\n<li>Easy-to-use and effective system.<\/li>\n<li>Professional customer support service.<\/li>\n<\/ul>\n<p><b>Contact ADSMO now for free consultation:<\/b><\/p>\n<ul>\n<li>Address:<strong><a href=\"https:\/\/www.google.com\/maps\/place\/ADSMO+Digital+Marketing+Marketing+Service+Traffic\/@20.91282,106.6718193,17z\/data=!3m1!4b1!4m5!3m4!1s0x314a7b6a35be4ead:0xae645af55cbb86de!8m2!3d20.91282!4d106.674008\" target=\"_blank\" rel=\"nofollow noopener\">8th Floor, HD Tower Building &#8211; 22 Pho Moi &#8211; Thuy Nguyen Ward &#8211; City. Hai Phong<\/a><\/strong><\/li>\n<li>Website:\u00a0<strong><a href=\"https:\/\/adsmo.vn\/en\/\">https:\/\/adsmo.vn<\/a><\/strong><\/li>\n<li>Email:\u00a0<strong><a href=\"mailto:info@adsmo.vn\">info@adsmo.vn<\/a><\/strong><\/li>\n<li>Hotline:\u00a0<strong><a href=\"tel: 0356105388\">0356 105 388<\/a><\/strong><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>You have good products and services but don&#8217;t know how to reach your target customers. Marketing Funnel&#8230;<\/p>\n","protected":false},"author":34,"featured_media":31560,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[213],"tags":[],"class_list":["post-34855","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc-digital-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is a Marketing Funnel? 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