{"id":34863,"date":"2022-10-15T16:57:03","date_gmt":"2022-10-15T09:57:03","guid":{"rendered":"https:\/\/adsmo.vn\/digital-performance-la-gi\/"},"modified":"2026-03-09T16:46:07","modified_gmt":"2026-03-09T09:46:07","slug":"what-is-digital-performance","status":"publish","type":"post","link":"https:\/\/adsmo.vn\/en\/what-is-digital-performance\/","title":{"rendered":"What is Digital Performance: Cost Optimization – Performance Growth"},"content":{"rendered":"

You have spent a lot of money on advertising but still do not get the expected results. Worse, you do not know the reason why your advertising campaign failed and how to spend effectively. Then Digital Performance Marketing helps you solve the above problems.<\/span><\/p>\n

Digital Performance is an Online Advertising strategy that has made a big impression in the world Digital Marketing<\/strong><\/a><\/span> over the years. It has a huge impact on the success of a marketing campaign, with the ability to measure everything from brand reach to conversion rates.<\/span><\/p>\n

1. What is Digital Performance?<\/h2>\n

Digital Performance Marketing is a branch of Digital Marketing strategy<\/a><\/span><\/strong>, a performance-based marketing model.<\/span><\/p>\n

According to <\/span>IAB Interactive Advertising Bureau<\/span><\/a><\/span>, previously, the goal of Digital Performance Marketing was only to promote a specific action, advertisers only paid when a conversion or sale was successfully completed. However, today, Digital Performance also serves Brand Advertising activities with the goal of building brand awareness and optimizing costs based on the number of CPM impressions. <\/span><\/p>\n

Recently, many types of campaigns are called \u201cperformance\u201d, largely due to the development of Programmatic Buying (automated advertising purchase) and other technology platforms. They create opportunities for marketers to measure and optimize advertising campaigns in real time.<\/span><\/p>\n

So what’s so special about Digital Performance?<\/span><\/i>In most traditional forms of advertising, advertisers pay for good ad placement but cannot measure performance. This means that you can keep spending on advertising but there are no conversions. With Performance Marketing, advertisers only pay for successful conversions such as increased leads, clicks or orders. Not only that, businesses also track and evaluate the entire customer experience, from the moment they see the ad to completing a purchase.<\/span><\/p>\n

2. The Difference Between Digital Performance Marketing and Other Forms of Advertising<\/h2>\n

2.1 Digital Performance vs Brand Marketing<\/h3>\n

Brand Marketing aims to build relationships with customers to increase brand awareness, drive consumer emotions, motivate buyers and maintain customer loyalty. Digital Performance deals with specific data, it focuses on optimizing campaigns continuously to bring more conversions, therefore, requires testing, then making decisions based on performance.<\/span><\/p>\n

2.2 Digital Performance vs Affiliate Marketing<\/h3>\n

Affiliate Marketing is a type of Digital Performance Marketing, advertisers will pay affiliates to market their brand, product or service. Performance Marketing is a more “mature” version of Affiliate Networks. Affiliate Marketing itself only cares about conversion rates, it does not guarantee that consumers will buy your product\/service. But Performance Marketing does not, if 1000 people visit the website but no one buys, affiliates will not be paid a penny. <\/span><\/p>\n

3. Benefits of Digital Performance Marketing<\/h2>\n
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Benefits of Digital Performance<\/figcaption><\/figure>\n

Digital Performance has many benefits and here are detailed reasons why you should use this marketing model:<\/span><\/p>\n