{"id":34872,"date":"2022-10-15T16:08:09","date_gmt":"2022-10-15T09:08:09","guid":{"rendered":"https:\/\/adsmo.vn\/landing-page-la-gi\/"},"modified":"2025-07-17T10:12:30","modified_gmt":"2025-07-17T03:12:30","slug":"what-is-landing-page","status":"publish","type":"post","link":"https:\/\/adsmo.vn\/en\/what-is-landing-page\/","title":{"rendered":"What is Landing Page? An effective conversion promotion tool in Marketing"},"content":{"rendered":"

Learning deeply about Digital Marketing, you must have heard the saying “Landing Page plays an important role in increasing conversion rate”. So is this point of view correct? To find the answer, let’s find out with ADSMO <\/span>What is Landing Page<\/b> as well as general information about this marketing tool. <\/span><\/p>\n

1. WHAT IS LANDING PAGE?<\/b><\/h2>\n

In Digital Marketing<\/strong><\/a>, Landing Page<\/strong> or Destination Page<\/strong> is a standalone website, created specifically for a marketing or advertising campaign. Potential customers will be taken to the Landing Page after clicking on a link in an Email, an advertisement in Google, Youtube, Facebook, Instagram, Twitter or similar locations on the Internet. <\/span><\/p>\n

The Landing Page is designed with a single goal, which is a call to action (CTA). Therefore, Landing Page becomes the number 1 choice to increase conversion rate, reduce lead conversion cost and sales cost in Marketing. <\/span><\/p>\n

2. WHAT IS THE DIFFERENCE BETWEEN LANDING PAGE AND HOMEPAGE?<\/b><\/h2>\n

To distinguish the home page of a website from a Landing Page, you can rely on the following 3 factors:<\/span><\/p>\n

2.1 Number of links<\/b><\/h3>\n

A home page can have at least 10 links or more, including: Navigation menu at the top, links at the bottom of the page and other links in the content section. However, Landing Page will have fewer links, sometimes only one link to convert users. <\/span><\/p>\n

\"hompage
What is the difference between Homepage and Landing Page?<\/figcaption><\/figure>\n

2.2 CTA<\/b><\/h3>\n

The home page plays a central role from which to navigate to other Web pages. Home pages have many different roles, so the content is often general and the CTAs are less specific. For example: Learn more. Landing pages, on the other hand, have a single goal, so the CTAs are personalized. For example: Download a free eBook.<\/span><\/p>\n

2.3 Audience and purpose<\/b><\/h3>\n

Most people who land on your home page aren’t sure what they want. People who land on your landing page are likely to be somewhat interested in your product or service. They’re further along in the buying journey and are more likely to convert.<\/span><\/p>\n