{"id":34898,"date":"2022-10-15T09:26:36","date_gmt":"2022-10-15T02:26:36","guid":{"rendered":"https:\/\/adsmo.vn\/anchor-text-la-gi\/"},"modified":"2026-03-09T16:45:36","modified_gmt":"2026-03-09T09:45:36","slug":"what-is-anchor-text","status":"publish","type":"post","link":"https:\/\/adsmo.vn\/en\/what-is-anchor-text\/","title":{"rendered":"What is Anchor Text? Do you know how to use Anchor Text properly?"},"content":{"rendered":"

What is Anchor Text?<\/b> All SEOers or those interested in Digital Marketing know. But not everyone knows how to use Anchor Text. Hopefully, the knowledge about Anchor Text that ADSMO is about to share below will help you optimize SEO and increase your website’s ranking on Google effectively.<\/span><\/p>\n

1. WHAT IS ANCHOR TEXT?<\/b><\/h2>\n

Anchor Text<\/strong> is visible, clickable text in a hyperlink to redirect users to another website. <\/span><\/p>\n

In browsers, Anchor Text is displayed distinctly from other text, usually in blue. <\/span><\/p>\n

Example:<\/span><\/p>\n

– Displayed in article: ADSMO<\/span><\/p>\n

– Target URL: https:\/\/adsmo.vn\/<\/span><\/p>\n

– Displayed in HTML Code: <a href=\u201chttps:\/\/adsmo.vn\/\u201d>ADSMO<\/a><\/span><\/p>\n

So, \u201cADSMO\u201d is the Anchor Text.<\/span><\/p>\n

\"what<\/p>\n

2. THE IMPACT OF ANCHOR TEXT ON SEO<\/b><\/h2>\n

Anchor Text is an important part because it strongly affects the SEO On-page<\/a> and Off-page<\/a> strategy, as well as user experience.<\/span><\/p>\n

2.1 Backlinks<\/b><\/h3>\n

Backlinks are one of Google’s top 3 ranking factors. Links returned from high-quality Websites, Blogs, Forums, and Social Networks help establish higher credibility and authority than low-quality Websites. <\/span><\/p>\n

Not only that, Backlinks also convey intent, context, and relevance from one Website to another through Anchor Text. This helps search engines understand the content of the Website and how it relates to other Websites.<\/span><\/p>\n

2.2 Internal links<\/b><\/h3>\n

Internal Links leverage the power of Anchor Text to help search engines understand the connections between Web pages on your Website. The most important factor in internal linking is controlling Anchor Text. This means you can change the keyword each time you link back to the page to maximize relevance and context. <\/span><\/p>\n

For example: To link to <\/span>SEO Services<\/b><\/a> ADSMO will diversify keyword phrases such as:<\/span><\/p>\n