{"id":35015,"date":"2022-10-08T19:04:09","date_gmt":"2022-10-08T12:04:09","guid":{"rendered":"https:\/\/adsmo.vn\/lam-video-quang-cao-ngan\/"},"modified":"2026-03-09T16:56:49","modified_gmt":"2026-03-09T09:56:49","slug":"making-short-promotional-videos","status":"publish","type":"post","link":"https:\/\/adsmo.vn\/en\/making-short-promotional-videos\/","title":{"rendered":"Tips for making short promotional videos to attract customers instantly"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\"><strong>Video marketing<\/strong> is gradually becoming a key marketing method for every business, every product and service. In recent years, we can easily see short videos everywhere. Businesses have quickly grasped this Digital Marketing trend to convey brand values and connect emotionally with users most strongly. Let&#8217;s explore tips to make attractive and effective short advertising videos. <\/span><\/p>\n<h2 style=\"text-align: justify;\"><b>1. What is a short promotional video?<\/b><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">First, let&#8217;s find out what a promotional video is?<span style=\"font-weight: 400;\">There is a famous saying <em>\u201cA picture is worth a thousand words\u201d<\/em>. The power that video brings is a thousand times greater. This is the basis of <a href=\"https:\/\/adsmo.vn\/en\/giai-phap\/video-marketing\/\"><strong>Video marketing<\/strong><\/a> &#8211; a powerful form of marketing with incredible customer attraction ability.<\/span><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Promotional videos are videos designed to promote and introduce brands, products, and services to everyone. Help businesses increase social media engagement, \u201ceducate\u201d audiences and reach them naturally. <\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-26467 size-full\" title=\"Tips for making short promotional videos\" src=\"https:\/\/adsmo.vn\/wp-content\/uploads\/2022\/02\/thoi-luong-video-quang-cao-ngan.jpg\" alt=\"short promotional video duration\" width=\"650\" height=\"433\" \/><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Short-form videos have a maximum length of 2 minutes and 30 seconds. Short promotional videos are an effective way to connect audiences with brands. With hundreds of thousands of videos being uploaded every day, audiences have less time to fully enjoy the content of each video. If your video is too long, not many audiences will be patient enough to receive the message. Therefore, short advertising videos have played an important role in <a href=\"https:\/\/adsmo.vn\/en\/giai-phap\/digital-marketing-strategy\/\"><strong>Digital Marketing strategy<\/strong><\/a>. Tiktok, Instagram Reels, Youtube #shorts,&#8230; are prominent platforms in the Short-form video era that businesses can take advantage of to increase brand awareness with new customer files. <\/span><\/p>\n<h2 style=\"text-align: justify;\"><b>2. How long is a short advertising video enough?<\/b><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Most short advertising videos today are 2 minutes 30 minutes or less. However, each marketing channel has its own optimal duration rules. <\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Instagram:<\/strong> Offer users up to 60 seconds of video. However, short 30-second video ads are enough to attract busy audiences. Try to present the main message in the first 15 seconds.<\/span><\/li>\n<\/ul>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Facebook:<\/strong> A video on the Facebook News Feed tends to be between 24 and 90 seconds long. For short video ads, include the most compelling information in the first 5 to 10 seconds. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Youtube:<\/strong> YouTube Shorts lets you create short videos between 15 and 60 seconds long. As for video ads on Youtube, businesses should make short videos of 15 &#8211; 20 seconds with Pre-roll Ads and 6 seconds with Bumper Ads to enhance brand awareness.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Tiktok:<\/strong> Businesses can create and upload short videos with a maximum length of 15 seconds, and can string videos together into 60-second videos. <\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-26469 size-full\" title=\"Tips for making short advertising videos\" src=\"https:\/\/adsmo.vn\/wp-content\/uploads\/2022\/02\/video-quang-cao-ngan-la-gi.jpg\" alt=\"what is a short advertising video\" width=\"650\" height=\"516\" \/><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">According to statistics from <\/span><a href=\"https:\/\/www.vidyard.com\/business-video-benchmarks\/?sfc=7014O000001F7hXQAS\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><span style=\"font-weight: 400;\">Vidyard<\/span><\/a><span style=\"font-weight: 400;\">, more than half (58%) of viewers watch all business-related videos if they are under 60 seconds long. And only 24% of viewers watch all videos longer than 20 minutes. In particular, Gen Z &#8211; citizens of the digital age, their attention span is usually only about 5 &#8211; 6 seconds. Therefore, businesses need to optimize the layout of video content to tell an attractive story, attracting viewers in the shortest time.<\/span><\/p>\n<h2 style=\"text-align: justify;\"><b>3. 5 Tips for Making Creative Short Video Ads That Easily Attract Viewers&#8217; Attention<\/b><\/h2>\n<h3><b>3.1 User Generated Content (UGC)<\/b><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Taking advantage of the power of UGC is a great, cost-effective way for businesses to produce short video ads with authentic content for viewers. Brands can use Influencer Marketing, collaborate with famous content creators, come up with creative, fun and viral ideas. <\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Consumers tend to trust UGC content 2.4 times more than content created by the brand itself. This is the type of content that short-form video viewers love the most. Then the product users will advertise on behalf of the business itself.<\/span><\/p>\n<h3><b>3.2 Create content that answers questions and shares knowledge<\/b><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Short videos that share knowledge are a great way to navigate viewers to visit the website by answering their questions. According to Google, the viewing time of tutorial videos, sharing knowledge that use phrases like \u201cfor beginners\u201d or \u201cstep by step\u201d in the title increases by 65%. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Brands must pay more attention to educational content in their marketing strategy to generate potential customers and build brand loyalty. <\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-26468 size-full\" title=\"Tips for making short promotional videos\" src=\"https:\/\/adsmo.vn\/wp-content\/uploads\/2022\/02\/ugc-video.jpg\" alt=\"tips for making short promotional videos\" width=\"650\" height=\"366\" \/><\/p>\n<h3><b>3.3 Focus on the first seconds<\/b><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Not everyone knows that videos on social networks, especially short videos, are always attractive because they appeal to viewers who have limited time but want to experience a lot. Therefore, to keep them, promotional videos must be straight to the point, concise, and attract attention from the first seconds. Try to optimize your video content, providing valuable advice or a CTA within the first 3 seconds.<\/span><\/p>\n<h3><b>3.4 Tell a story<\/b><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\"><a href=\"https:\/\/adsmo.vn\/en\/what-is-storytelling\/\"><strong>Storytelling<\/strong><\/a> is a great Social Commerce strategy. This strategy helps increase interaction, emotional connection and makes people remember the brand more easily. Brand storytelling increases the value of products\/services by 20%. <\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">The story does not need to be formal or too &#8220;industrial&#8221;. It is true that video content should focus on the product\/service, but it also needs to show the human side of the brand, in order to create a realistic and emotional story.<\/span><\/p>\n<h3><b>3.5 Use beautiful effects<\/b><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Use editing features, special effects and some interesting filters to make short promotional videos more vivid and beautiful. Don&#8217;t forget to add fonts that are easy to read, easy to see, and suitable for the video concept, this will help the brand increase the sympathy with viewers significantly.<\/span><\/p>\n<h2 style=\"text-align: justify;\"><b>4. ADSMO &#8211; Professional short advertising video production unit<\/b><\/h2>\n<figure id=\"attachment_26465\" aria-describedby=\"caption-attachment-26465\" style=\"width: 650px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-26465 size-full\" title=\"Tips for making short advertising videos\" src=\"https:\/\/adsmo.vn\/wp-content\/uploads\/2022\/02\/dia-chi-lam-video-quang-cao-ngan-tai-hai-phong-adsmo.jpg\" alt=\"dia chi lam video quang cao ngan tai hai phong adsmo\" width=\"650\" height=\"454\" \/><figcaption id=\"caption-attachment-26465\" class=\"wp-caption-text\">Leading short advertising video design unit in Hai Phong &#8211; ADSMO<\/figcaption><\/figure>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">In the digital age, with a busy life, customers tend to prefer watching to reading, so making marketing videos in general and short advertising videos in particular is The key to a successful Marketing campaign. <\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">With the information that <a href=\"https:\/\/adsmo.vn\/en\/\"><strong>ADSMO<\/strong><\/a> has shared above, you must have understood why you should invest in video marketing. The constant explosion of social platforms such as Facebook Watch, Instagram Reel, Youtube Short or especially Tiktok, short advertising videos will help businesses increase brand awareness and sales significantly.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">ADSMO is one of the leading providers of <a href=\"https:\/\/adsmo.vn\/en\/giai-phap\/digital-marketing\/\"><strong>professional Digital Marketing services<\/strong><\/a>. With a team of young, enthusiastic, dynamic, experienced, and well-trained staff, we are confident that we will bring businesses creative, trendy short advertising videos that convey clear messages, connect emotionally with customers, and attract customers from the first seconds. <\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">If your brand is in need of <a href=\"https:\/\/adsmo.vn\/en\/giai-phap\/video-advertising-design\/\"><strong>short advertising video design<\/strong><\/a> at competitive prices,.<\/span><\/p>\n<div class=\"entry-contentsss\">\n<p>Contact ADSMO now &#8211; INFORMATION TECHNOLOGY &amp; MARKETING solution, providing customized business software solutions, consulting on building digital platforms with the mission:<br \/>\n<strong><b>TOTAL solution, BREAKTHROUGH development &#8211; Optimizing COSTS &#8211; Increasing PROFITS<\/b>. We are committed to bringing you:<\/strong><\/p>\n<ul>\n<li>Management solutions tailored to your business needs.<\/li>\n<li>Easy-to-use and effective system.<\/li>\n<li>Professional customer support service.<\/li>\n<\/ul>\n<p><b>Contact ADSMO now for free consultation:<\/b><\/p>\n<ul>\n<li>Address:<strong><a href=\"https:\/\/www.google.com\/maps\/place\/ADSMO+Digital+Marketing+Marketing+Service+Traffic\/@20.91282,106.6718193,17z\/data=!3m1!4b1!4m5!3m4!1s0x314a7b6a35be4ead:0xae645af55cbb86de!8m2!3d20.91282!4d106.674008\" target=\"_blank\" rel=\"nofollow noopener\">8th Floor, HD Tower Building &#8211; 22 Pho Moi &#8211; Thuy Nguyen Ward &#8211; City. Hai Phong<\/a><\/strong><\/li>\n<li>Website:\u00a0<strong><a href=\"https:\/\/adsmo.vn\/en\/\">https:\/\/adsmo.vn<\/a><\/strong><\/li>\n<li>Email:\u00a0<strong><a href=\"mailto:info@adsmo.vn\">info@adsmo.vn<\/a><\/strong><\/li>\n<li>Hotline:\u00a0<strong><a href=\"tel: 0356105388\">0356 105 388<\/a><\/strong><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Video marketing is gradually becoming a key marketing method for every business, every product and service. In&#8230;<\/p>\n","protected":false},"author":34,"featured_media":31478,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[253],"tags":[],"class_list":["post-35015","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Tips for making short promotional videos that attract customers right from the start<\/title>\n<meta name=\"description\" content=\"Discover tips for making impressive short promotional videos that attract customers from the first second and increase the effectiveness of your communication campaign.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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