{"id":35110,"date":"2022-10-05T13:56:52","date_gmt":"2022-10-05T06:56:52","guid":{"rendered":"https:\/\/adsmo.vn\/outbound-marketing-la-gi\/"},"modified":"2025-07-18T11:44:43","modified_gmt":"2025-07-18T04:44:43","slug":"what-is-outbound-marketing","status":"publish","type":"post","link":"https:\/\/adsmo.vn\/en\/what-is-outbound-marketing\/","title":{"rendered":"What is Outbound Marketing? Compared to Inbound Marketing: Which is the More Effective Strategy?"},"content":{"rendered":"<p style=\"text-align: justify\"><span style=\"font-weight: 400\"><strong>Inbound Marketing and Outbound Marketing<\/strong> are the two most popular forms of marketing today. While Inbound Marketing plays an important role in the 4.0 era, the &#8220;traditional&#8221; Outbound Marketing strategy is still applied by many businesses.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Let&#8217;s learn more with <a href=\"https:\/\/adsmo.vn\/en\/\"><strong>ADSMO<\/strong><\/a><strong>What is Outbound Marketing?<\/strong> Between Inbound and Outbound Marketing, which is the most effective form of marketing today?<\/span><\/p>\n<h2 style=\"text-align: justify\"><b>1. What is Outbound Marketing?<\/b><\/h2>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\"><strong>Outbound Marketing<\/strong> is a traditional marketing method to convey messages to potential customers. Outbound Marketing is also known as interruption marketing, including activities such as:<\/span><\/p>\n<ul style=\"text-align: justify\">\n<li><span style=\"font-weight: 400\">Cold calling<\/span><\/li>\n<li><span style=\"font-weight: 400\">Direct mail advertising<\/span><\/li>\n<li><span style=\"font-weight: 400\">Mass emailing<\/span><\/li>\n<li><span style=\"font-weight: 400\">Pop-ups<\/span><\/li>\n<li><span style=\"font-weight: 400\">Display ads<\/span><\/li>\n<li><span style=\"font-weight: 400\">Billboards<\/span><\/li>\n<li><span style=\"font-weight: 400\">Television ads<\/span><\/li>\n<li><span style=\"font-weight: 400\">Radio ads<\/span><\/li>\n<li><span style=\"font-weight: 400\">Trade shows<\/span><\/li>\n<li><span style=\"font-weight: 400\">Seminar series<\/span><\/li>\n<\/ul>\n<figure id=\"attachment_26461\" aria-describedby=\"caption-attachment-26461\" style=\"width: 650px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-26461 size-full\" title=\"What is Outbound Marketing?\" src=\"https:\/\/adsmo.vn\/wp-content\/uploads\/2022\/02\/outbound-marketing-la-gi.jpg\" alt=\"What is Outbound Marketing\" width=\"650\" height=\"650\" \/><figcaption id=\"caption-attachment-26461\" class=\"wp-caption-text\">What is Outbound Marketing?<\/figcaption><\/figure>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Follow <\/span><a href=\"https:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/2989\/inbound-marketing-vs-outbound-marketing.aspx\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><span style=\"font-weight: 400\">Hubspot<\/span><\/a><span style=\"font-weight: 400\">, Outbound Marketing is expensive and ROI is lower than Inbound Marketing. Therefore, in recent years, this form of marketing has become increasingly &#8220;disadvantaged&#8221; and less effective. According to a statistic from <\/span><a href=\"https:\/\/www.hootsuite.com\/resources\/digital-trends\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><span style=\"font-weight: 400\">Hootsuite<\/span><\/a><span style=\"font-weight: 400\">, up to 42.7% of Internet users worldwide use ad blockers. Of which 22.3% is due to too many ads, 22.3% is due to annoying or irrelevant ads.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">However, Outbound Marketing still has some advantages that cannot be ignored such as:<\/span><\/p>\n<ul style=\"text-align: justify\">\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Outbound Marketing promotes brand awareness, helping to reach potential customers who do not know about the products and services that the business provides.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Outbound Marketing can bring immediate results. This means that people who are interested in the business&#8217;s products\/services are likely to take action on the ad such as purchasing, registering, etc. immediately.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">A segment of customers are familiar with Outbound Marketing. They trust traditional newspaper or TV advertising more than new technologies.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify\"><strong>Read more: <a href=\"https:\/\/adsmo.vn\/inbound-marketing-la-gi\/\">What is Inbound Marketing?<\/a><\/strong><\/p>\n<h2 style=\"text-align: justify\"><b>2. 4 biggest differences between Inbound Marketing and Outbound Marketing<\/b><\/h2>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">There are 4 main differences between the 2 most popular forms of marketing today. If Outbound Marketing includes businesses proactively approaching consumers, making them interested in products and services. In contrast, Inbound Marketing focuses on creating and distributing content to attract consumers naturally, in the style of &#8220;good wine needs no bush&#8221;.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Outbound Marketing has a stronger, more comprehensive approach, businesses often expect at least one of these potential customers to make the desired conversion. Inbound Marketing will take a more subtle approach, often focusing on convincing a specific audience to make a purchase over time. <\/span><\/p>\n<figure id=\"attachment_26458\" aria-describedby=\"caption-attachment-26458\" style=\"width: 650px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-26458 size-full\" title=\"What is Outbound Marketing?\" src=\"https:\/\/adsmo.vn\/wp-content\/uploads\/2022\/02\/diem-khac-biet-giua-outbound-marketing-va-inbound-marketing.jpg\" alt=\"The difference between Inbound Marketing and Outbound Marketing\" width=\"650\" height=\"1187\" \/><figcaption id=\"caption-attachment-26458\" class=\"wp-caption-text\">The difference between Inbound Marketing and Outbound Marketing<\/figcaption><\/figure>\n<h2 style=\"text-align: justify\"><b>3. Inbound Marketing or Outbound Marketing &#8211; Which form of marketing is more effective? <\/b><\/h2>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">One of the biggest strengths of Inbound Marketing is its focus on providing real value to potential customers. The content is more educational and often not promotional. It helps build a relationship between potential customers and your brand at the right time, instead of interrupting the customer experience by forcing them to see your ad. Another strength of Inbound Marketing is its long-term ROI. The initial investment is the foundation for building digital marketing assets, increasing online presence and ranking higher in search engines.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">The biggest strength of Outbound Marketing is the ability to reach a large number of potential customers and build awareness quickly. However, the results depend on how much you invest. <\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">There are businesses that achieve success by using either Inbound or Outbound Marketing \u201cexclusively\u201d. But there are businesses that choose to combine both. To find the answer to whether Inbound Marketing or Outbound Marketing is more effective<\/strong>, businesses must consider 3 factors:<\/span><\/p>\n<h3 style=\"text-align: justify\"><b>3.1 The business&#8217;s market<\/b><\/h3>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">First, businesses must identify who their potential customers are? How do they usually buy the products\/services you provide? Where do they usually learn more about the solutions your business provides? Businesses need to thoroughly research their industry and direct competitors. From there, determine which marketing strategy is suitable and most effective.<\/span><\/p>\n<figure id=\"attachment_26459\" aria-describedby=\"caption-attachment-26459\" style=\"width: 650px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-26459 size-full\" title=\"What is Outbound Marketing?\" src=\"https:\/\/adsmo.vn\/wp-content\/uploads\/2022\/02\/hinh-thuc-tiep-thi-nao-hieu-qua-hon.jpg\" alt=\"Inbound and Outbound, which form of marketing is more effective?\" width=\"650\" height=\"652\" \/><figcaption id=\"caption-attachment-26459\" class=\"wp-caption-text\">Inbound and Outbound Marketing, which form of marketing is more effective<\/figcaption><\/figure>\n<h3 style=\"text-align: justify\"><b>3.2 Business goals<\/b><\/h3>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">What is the business trying to achieve? Building brand awareness or increasing website traffic? Inbound Marketing is the best long-term strategy, it will not bring clear business results in the beginning. On the contrary, Outbound Marketing helps businesses attract customers quickly, however, the performance will gradually decrease. <\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">The best strategy is to combine both forms of marketing well. This helps businesses measure results accurately. Building a long-term brand while pursuing short-term growth. <\/span><\/p>\n<h3 style=\"text-align: justify\"><b>3.3 Business brand image<\/b><\/h3>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Finally, businesses need to consider how marketing tactics affect brand image. For example, how will cold calling affect brand reputation in the long term?<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Use appropriate marketing strategies to attract customers naturally through consulting and care stages with practical, valuable content. <\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Both Inbound and Outbound Marketing have their own approaches. Hopefully through this article you will better understand what Outbound Marketing is and whether it is really as &#8220;disadvantaged&#8221; as people think. Make good use of these two popular strategies to boost traffic, leads and sales most effectively.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Any need for advice on <a href=\"https:\/\/adsmo.vn\/en\/giai-phap\/digital-marketing-strategy\/\"><strong>Digital Marketing strategy<\/strong><\/a> suitable for your business model,<\/span><\/p>\n<div class=\"entry-contentsss\">\n<p>Contact ADSMO now &#8211; INFORMATION TECHNOLOGY &#038; MARKETING solution, providing customized Enterprise Software solutions, consulting on building digital platforms with the mission:<br \/>\n<strong><b>TOTAL solution, BREAKTHROUGH development &#8211; Optimizing COSTS &#8211; Increasing PROFITS<\/b>. We are committed to providing you with:<\/strong><\/p>\n<ul>\n<li>Management solutions tailored to your business needs.<\/li>\n<li>Easy-to-use and efficient systems.<\/li>\n<li>Professional customer support services.<\/li>\n<\/ul>\n<p><b>Contact ADSMO now for a free consultation:<\/b><\/p>\n<ul>\n<li>Address:<strong><a href=\"https:\/\/www.google.com\/maps\/place\/ADSMO+Digital+Marketing+Marketing+Service+Traffic\/@20.91282,106.6718193,17z\/data=!3m1!4b1!4m5!3m4!1s0x314a7b6a35be4ead:0xae645af55cbb86de!8m2!3d20.91282!4d106.674008\" target=\"_blank\" rel=\"nofollow noopener\">8th Floor, HD Tower Building &#8211; 22 Pho Moi &#8211; Thuy Nguyen Ward &#8211; City. Hai Phong<\/a><\/strong><\/li>\n<li>Website:\u00a0<strong><a href=\"https:\/\/adsmo.vn\/en\/\">https:\/\/adsmo.vn<\/a><\/strong><\/li>\n<li>Email:\u00a0<strong><a href=\"mailto:info@adsmo.vn\">info@adsmo.vn<\/a><\/strong><\/li>\n<li>Hotline:\u00a0<strong><a href=\"tel: 0356105388\">0356 105 388<\/a><\/strong><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Inbound Marketing and Outbound Marketing are the two most popular forms of marketing today. While Inbound Marketing&#8230;<\/p>\n","protected":false},"author":34,"featured_media":31475,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[213],"tags":[],"class_list":["post-35110","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc-digital-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is Outbound Marketing? Inbound vs Outbound is more effective?<\/title>\n<meta name=\"description\" content=\"Learn the difference between Inbound and Outbound Marketing. The pros and cons of each and choose the right strategy to achieve maximum marketing effectiveness.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adsmo.vn\/en\/what-is-outbound-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is Outbound Marketing? Inbound vs Outbound is more effective?\" \/>\n<meta property=\"og:description\" content=\"Learn the difference between Inbound and Outbound Marketing. 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