{"id":35198,"date":"2022-10-01T12:40:22","date_gmt":"2022-10-01T05:40:22","guid":{"rendered":"https:\/\/adsmo.vn\/xu-huong-digital-marketing-nam-2022\/"},"modified":"2026-03-09T17:15:07","modified_gmt":"2026-03-09T10:15:07","slug":"anticipate-10-important-digital-marketing-trends-in-2022","status":"publish","type":"post","link":"https:\/\/adsmo.vn\/en\/anticipate-10-important-digital-marketing-trends-in-2022\/","title":{"rendered":"Anticipate 10 important Digital Marketing trends in 2022"},"content":{"rendered":"

Taking advantage of Digital Marketing is important for the development strategy of businesses and brands. In this article, we will review the 10 most important Digital Marketing trends in 2022 that businesses must quickly grasp to “catch up” with the rapid development of digital. <\/span><\/p>\n

1. Video Marketing<\/b><\/h2>\n

Short-form content is increasingly showing its huge potential with a dizzying growth rate. Instagram Reels, Tiktok and Youtube Shorts are becoming the leading channels for sharing short video content today. Thanks to its ability to attract attention and strong interaction, Video Marketing<\/strong><\/a> is predicted to become a prominent Digital Marketing trend<\/strong> in 2022.<\/span><\/p>\n

2022 is also a year of diverse forms of Online Marketing. Email Marketing, Website, Social Media Marketing or Paid Advertising campaigns will all be combined with more video content.<\/span><\/p>\n

For example: Remarketing advertising will be combined with Video Marketing. By personalizing video content, businesses can optimize the videos they want to retarget for ads that are most likely to convert.<\/span><\/p>\n

2. Voice Search<\/b><\/h2>\n

27% of users globally use Voice Search on their mobile devices and 58% of consumers use Voice Search to find local business information <\/span>(Source: <\/span><\/i>techjury<\/span><\/i><\/a>).<\/span><\/i> These numbers show the importance of optimizing content for voice search.<\/span><\/p>\n

Voice Search optimization needs to focus more on long-tail keywords and question queries. Therefore, to boost search rankings with Voice Search, create content that answers users’ questions. <\/span><\/p>\n

You can search for issues that users are interested in through Q&A websites or keyword research tools such as Ahrefs, Google Keyword Planner, Keywordtool.io,… And don’t forget to optimize the website to be mobile-friendly and improve page loading speed. <\/span><\/p>\n

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Digital marketing trends in 2022 – Voice Search<\/figcaption><\/figure>\n

3. Virtual Reality VR and Augmented Reality AR<\/b><\/h2>\n

One of the Digital Marketing trends in 2022<\/strong> that promises to continue to “make waves” for many years to come is VR and AR. As <\/span>Facebook<\/span><\/a> has affirmed: “Augmented Reality (AR) and Virtual Reality (VR) are the future”. These two technologies will completely change marketing activities.<\/span><\/p>\n

So how are VR and AR different? While VR brings users to realistic experiences through virtual reality devices like gaming experiences. AR will overlay virtual elements on real-world contexts, such as photo filters.<\/span><\/p>\n

VR and AR are also known as 360-degree Media Marketing. Businesses will use these types of marketing to help customers visualize and experience products in the most realistic way. They not only raise customer awareness, increase the ability to “close deals” but also bring strong competitive advantages.<\/span><\/p>\n

4. Influencer Marketing<\/b><\/h2>\n

2022 is predicted to be the year of the Content Creator. The Influencer Marketing industry was worth $9.7 billion in 2020 and is expected to grow to $15 billion by 2022. <\/span>(Source: <\/span><\/i>thedrum.com<\/span><\/i><\/a>)<\/span><\/i>. This explosive growth is due to the rapid expansion of TikTok and many other platforms.<\/span><\/p>\n

Facebook is planning to pay $1 billion to Creators in 2022. Businesses and brands can search for creators that fit their niche. Influencer Marketing brings a positive ROI, which is why nearly half of marketers say they are spending more than 20% of their budget on Influencer Content.<\/span><\/p>\n

Therefore, businesses and brands should invest more in Influencers, prioritize video production with creators, and try more Social Media channels.<\/span><\/p>\n

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Digital Marketing Trends in 2022 – Influencer Marketing<\/figcaption><\/figure>\n

5. Conversational Marketing<\/b><\/h2>\n

Conversational Marketing or conversational marketing is a marketing strategy in which businesses will chat directly with customers to improve product experience as well as sales. Popular conversational marketing forms include: Livechat, Chatbot and Voice Assistant.<\/span><\/p>\n

This Digital Marketing Trend in 2022<\/strong> helps businesses shorten the sales cycle and significantly improve marketing channels. To implement an effective Conversational Marketing campaign, personalization is an extremely important factor. Using AI for automation will bring conversions based on user experience. The trend of setting up video chat calls for customer support is becoming more and more popular. <\/span><\/p>\n

6. Artificial Intelligence AI and Machine Learning<\/b><\/h2>\n

Not only website developers, nowadays, artificial intelligence AI and machine learning are also used in marketing campaigns. AI allows businesses to reach their target audience at the right time with messages across marketing channels.<\/span><\/p>\n

Businesses can use AI and machine learning for marketing including:<\/span><\/p>\n