{"id":35206,"date":"2022-10-01T09:20:43","date_gmt":"2022-10-01T02:20:43","guid":{"rendered":"https:\/\/adsmo.vn\/xu-huong-seo-nam-2022\/"},"modified":"2025-07-18T15:02:16","modified_gmt":"2025-07-18T08:02:16","slug":"website-seo-trend","status":"publish","type":"post","link":"https:\/\/adsmo.vn\/en\/website-seo-trend\/","title":{"rendered":"TOP 4 SEO Trends: How Businesses Can Increase Their Google Search Rankings"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">2021 is a year full of &#8220;turbulence&#8221; for the Digital Marketing industry when Google consecutively launched two huge algorithm updates (<\/span><a href=\"https:\/\/blog.searchmetrics.com\/us\/google-summer-2021-core-updates\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><span style=\"font-weight: 400;\">Google Core Update June\/July 2021<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/blog.searchmetrics.com\/us\/google-november-2021-core-update\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><span style=\"font-weight: 400;\">Google November 2021 Core Update<\/span><\/a><span style=\"font-weight: 400;\">). User behavior is constantly evolving, leading to regular &#8220;updates&#8221; from Search Engines, typically Google. So what will <strong>SEO trends in 2022<\/strong> be like?<\/span><\/p>\n<h2 style=\"text-align: justify;\"><b>1. TOP 4 leading SEO trends in 2022<\/b><\/h2>\n<h3>1.1 Page Experience &#8211; Experience on the page<\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Previously, in 2021, we witnessed Google starting to deploy the <strong>Page Experience<\/strong> algorithm. This update includes a number of user experience signals, the most notable of which is Core Web Vitals. <\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\"><strong>Core Web Vitals<\/strong> is a set of metrics measured by Chrome UX Report and Google Search Console to evaluate the overall user experience on a website. <\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">According to experts, Page Experience will be the key factor to increase Website rankings on both Mobile and Desktop.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Not only friendly and responsive to mobile devices, the page experience algorithm also evaluates Websites based on factors such as:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Loading: Page loading speed<\/span><\/li>\n<\/ul>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Interactivity: Interactivity time<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Visual stability: Stability when displaying<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">HTTPS security: HTTPS security<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><b><i>What should businesses do to optimize Page Experience?<\/i><\/b><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Improve website performance by checking on Google Search Console, PageSpeed Insights and Chrome User Experience Report.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Focus on usability and UX if businesses redesign Website.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ensure your business website is HTTPS secure.<\/span><\/li>\n<\/ul>\n<p><strong>&gt;&gt;&gt; Read more: <a href=\"https:\/\/adsmo.vn\/en\/what-are-ui-and-ux\/\">What are UI and UX? TOP 5 outstanding UI\/UX design trends in 2021<\/a> <\/strong><\/p>\n<figure id=\"attachment_26406\" aria-describedby=\"caption-attachment-26406\" style=\"width: 650px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-26406 size-full\" title=\"TOP 4 leading SEO trends in 2022\" src=\"https:\/\/adsmo.vn\/wp-content\/uploads\/2022\/02\/page-experience.jpg\" alt=\"seo trends 2022 - page experience\" width=\"650\" height=\"390\" \/><figcaption id=\"caption-attachment-26406\" class=\"wp-caption-text\">SEO trends in 2022 &#8211; Page Experience<\/figcaption><\/figure>\n<h3 style=\"text-align: justify;\">1.2 Mobile User Experience &#8211; Mobile user experience<\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">After the wait of SEOers, Google has finally officially concluded Mobile-first indexing (MFI) rollout to end in March 2021.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\"><strong>Mobile-first indexing<\/strong> is the way Google prioritizes the mobile version of content for indexing and ranking (According to <\/span><a href=\"https:\/\/developers.google.com\/search\/mobile-sites\/mobile-first-indexing#:~:text=Mobile%2Dfirst%20indexing%20means%20Google,page%20to%20a%20user's%20query.\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><span style=\"font-weight: 400;\">Google Developers<\/span><\/a><span style=\"font-weight: 400;\">).<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">At present, most websites have switched to MFI mode. It can be seen that websites that are not responsive to mobile devices or provide poor user experience will strongly affect keyword search rankings in 2022.<\/span><\/p>\n<p style=\"text-align: justify;\"><b><i>What should businesses do to optimize Mobile User Experience?<\/i><\/b><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Implement Responsive Web Design (RWD).<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Improve page load speed by optimizing images and videos, minimizing redirects, and enabling browser caching and cookies.<\/span><\/li>\n<\/ul>\n<p><strong>&gt;&gt;&gt; Check out now: Reputable <a href=\"https:\/\/adsmo.vn\/en\/giai-phap\/website-design\/\">SEO-standard Website design<\/a> service at ADSMO<\/strong><\/p>\n<figure id=\"attachment_26404\" aria-describedby=\"caption-attachment-26404\" style=\"width: 650px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-26404 size-full\" title=\"TOP 4 SEO trends in 2022\" src=\"https:\/\/adsmo.vn\/wp-content\/uploads\/2022\/02\/mobile-user-experience.jpg\" alt=\"seo trends in 2022 - mobile user experience\" width=\"650\" height=\"394\" \/><figcaption id=\"caption-attachment-26404\" class=\"wp-caption-text\">SEO trends in 2022 &#8211; Mobile User Experience<\/figcaption><\/figure>\n<h3 style=\"text-align: justify;\">1.3 Featured Snippet &#8211; Featured Snippet<\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">In addition to the major updates, Google also rolled out some minor tweaks such as <strong>Google Passage Ranking<\/strong> (paragraph ranking). This update is closely tied to Google BERT.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">BERT is a deep learning algorithm, an AI language model that helps Google better understand the context surrounding a user&#8217;s search query. BERT uses AI in the form of natural language processing (NLP), natural language understanding (NLU), and sentiment analysis to better handle the relationship between a word in a search query and the context of other words. Instead of previously processing each word in order, Google only processed each word in order. (According to: <\/span><a href=\"https:\/\/www.marketingaiinstitute.com\/blog\/bert-google\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><span style=\"font-weight: 400;\">marketingaiinstitute<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">With the implementation of Google Passage Ranking, not only the entire text, Google can also index individual paragraphs on a specific page, which is the Featured Snippet. <\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\"><strong>This SEO Trend in 2022<\/strong> is useful for specific search queries and voice search. It makes it easier for users to find the exact answer they are looking for. <\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">With users becoming more intentional and specific in the way they phrase their search queries, Featured Snippets will play a major role in businesses&#8217; SEO strategies in the future. <\/span><\/p>\n<p style=\"text-align: justify;\"><b><i>What should businesses do to optimize Featured Snippets?<\/i><\/b><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Target long-tail keywords in your content.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Do thorough research on your target audience to determine the most relevant content and how they structure phrases in their search queries.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Focus on quality content. Remember that your target audience is your customers, not search engine bots. <\/span><\/li>\n<\/ul>\n<p><strong>&gt;&gt;&gt; Read more: <a href=\"https:\/\/adsmo.vn\/en\/what-are-lsi-keywords\/\">What are LSI keywords? The role and how to use LSI to increase SEO rankings for websites<\/a>\u00a0<\/strong><\/p>\n<figure id=\"attachment_26403\" aria-describedby=\"caption-attachment-26403\" style=\"width: 650px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-26403 size-full\" title=\"TOP 4 SEO trends in 2022\" src=\"https:\/\/adsmo.vn\/wp-content\/uploads\/2022\/02\/featured-snippet.jpg\" alt=\"seo trends in 2022 -featured snippet\" width=\"650\" height=\"433\" \/><figcaption id=\"caption-attachment-26403\" class=\"wp-caption-text\">SEO trends in 2022 &#8211; Featured Snippet<\/figcaption><\/figure>\n<h3 style=\"text-align: justify;\">1.4 Multitask Unified Model \u2013 MUM &#8211; Multitask Unified Model<\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">In May 2021, Google released the Multitask Unified Model update (<strong>Multitask Unified Model \u2013 MUM<\/strong>). MUM is a natural language model similar to but 1000 times more powerful than BERT.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">MUM helps Google use contextual information to provide comprehensive answers to users&#8217; complex search queries. Unlike Google Passage Ranking, MUM is a multi-modal algorithm that can simultaneously understand information from different sources (multilingual text, images, videos, audio) and return relevant search results. MUM overcomes language and format \u201cbarriers\u201d to deliver the most accurate results.<\/span><\/p>\n<p style=\"text-align: justify;\"><b><i>What should businesses do to optimize MUM?<\/i><\/b><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Produce high-quality, valuable content, and optimize images and videos.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Add Structured Data to help search engines understand the content better.<\/span><\/li>\n<\/ul>\n<figure id=\"attachment_26405\" aria-describedby=\"caption-attachment-26405\" style=\"width: 650px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-26405 size-full\" title=\"TOP 4 SEO trends in 2022\" src=\"https:\/\/adsmo.vn\/wp-content\/uploads\/2022\/02\/multitask-unified-model.jpg\" alt=\"seo trends in 2022 - MUM\" width=\"650\" height=\"433\" \/><figcaption id=\"caption-attachment-26405\" class=\"wp-caption-text\">SEO trends in 2022 &#8211; Google MUM<\/figcaption><\/figure>\n<h2 style=\"text-align: justify;\"><b>2. Other notable SEO trends in 2022<\/b><\/h2>\n<h3 style=\"text-align: justify;\">2.1 Internal Linking<\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Develop depth for content in the form of topic groups. In-depth content that is linked together will help the Website be assessed as having more expertise and higher reliability.<\/span><\/p>\n<h3 style=\"text-align: justify;\">2.2 Backlink<\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Backlinks are still one of the most important factors for Google rankings. Therefore, marketers need to focus more on building high-quality backlinks than quantity.<\/span><\/p>\n<h3 style=\"text-align: justify;\">2.3 E-A-T<\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">To help the website demonstrate expertise (E &#8211; Expertise), authority (A &#8211; Authoritativeness) and trustworthiness (T &#8211; Trustworthiness), businesses can create a detailed &#8220;About&#8221; page with descriptions of projects, improve company reviews, add awards, titles achieved,&#8230;<\/span><\/p>\n<h3 style=\"text-align: justify;\">2.4 Optimize Brand SERP<\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">In recent years, a successful SEO strategy has become more than just having a website, writing content, or linking. It includes building a brand, participating in communities, and building a business name.<\/span><\/p>\n<h3 style=\"text-align: justify;\">2.5 Local SEO<\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Users tend to search for products or services that are closest to them. Therefore, in 2022, businesses should strongly develop local SEO. Try to increase rankings for keyword phrases that have specific addresses.<\/span><\/p>\n<p><strong>&gt;&gt;&gt; Read more: <a href=\"https:\/\/adsmo.vn\/viet-bai-chuan-seo\/\">8 steps to write SEO-standard articles to help boost rankings and traffic to your website<\/a> <\/strong><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Here are the TOP 4 main SEO trends in 2022. Update these SEO strategies for your website. If you have any questions about any SEO strategy or need advice on <a href=\"https:\/\/adsmo.vn\/en\/giai-phap\/digital-marketing\/\"><strong>overall Digital Marketing services<\/strong><\/a>,\u00a0<\/span><\/p>\n<div class=\"entry-contentsss\">\n<p>Contact ADSMO now &#8211; INFORMATION TECHNOLOGY &#038; MARKETING solutions, providing customized Enterprise Software solutions, consulting on building digital platforms with the mission:<br \/>\n<strong><b>OVERALL solutions, BREAKTHROUGH development &#8211; Optimizing COSTS &#8211; Increasing PROFITS<\/b>. We are committed to providing you with:<\/strong><\/p>\n<ul>\n<li>Management solutions tailored to your business needs.<\/li>\n<li>Easy-to-use and efficient systems.<\/li>\n<li>Professional customer support services.<\/li>\n<\/ul>\n<p><b>Contact ADSMO now for a free consultation:<\/b><\/p>\n<ul>\n<li>Address:<strong><a href=\"https:\/\/www.google.com\/maps\/place\/ADSMO+Digital+Marketing+Marketing+Service+Traffic\/@20.91282,106.6718193,17z\/data=!3m1!4b1!4m5!3m4!1s0x314a7b6a35be4ead:0xae645af55cbb86de!8m2!3d20.91282!4d106.674008\" target=\"_blank\" rel=\"nofollow noopener\">8th Floor, HD Tower Building &#8211; 22 Pho Moi &#8211; Thuy Nguyen Ward &#8211; City. Hai Phong<\/a><\/strong><\/li>\n<li>Website:\u00a0<strong><a href=\"https:\/\/adsmo.vn\/en\/\">https:\/\/adsmo.vn<\/a><\/strong><\/li>\n<li>Email:\u00a0<strong><a href=\"mailto:info@adsmo.vn\">info@adsmo.vn<\/a><\/strong><\/li>\n<li>Hotline:\u00a0<strong><a href=\"tel: 0356105388\">0356 105 388<\/a><\/strong><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>2021 is a year full of &#8220;turbulence&#8221; for the Digital Marketing industry when Google consecutively launched two&#8230;<\/p>\n","protected":false},"author":34,"featured_media":31451,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[218],"tags":[],"class_list":["post-35206","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc-ve-seo-sem"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Top 4 SEO Trends - How to Increase Ranking on Google | ADSMO<\/title>\n<meta name=\"description\" content=\"Update TOP 4 SEO TRENDS for business websites to break through rankings on search engines. 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