{"id":35226,"date":"2022-09-29T15:12:07","date_gmt":"2022-09-29T08:12:07","guid":{"rendered":"https:\/\/adsmo.vn\/co-nen-dang-ky-nhan-dien-thuong-hieu-hay-khong\/"},"modified":"2026-03-09T17:20:30","modified_gmt":"2026-03-09T10:20:30","slug":"should-i-register-a-trademark","status":"publish","type":"post","link":"https:\/\/adsmo.vn\/en\/should-i-register-a-trademark\/","title":{"rendered":"Should I register a trademark?"},"content":{"rendered":"

Today, phrases like brand – brand logo – brand identity – have become popular and familiar to all classes. However, not everyone understands the exact meaning of the three concepts above. A brand logo is not a brand and certainly not a brand identity. They have different roles, but when standing together, they form a group of images that help customers and consumers perceive the value, products and image of the business.<\/span><\/p>\n

For more details, let’s learn from the concept What is a Brand?<\/strong><\/a><\/span><\/span><\/p>\n

1. What is a Brand?<\/h2>\n

Branding – or the story of branding – has never been an easy problem to solve, there have been hundreds of guidebooks written on this topic of branding. However, we can understand \u201cbrand<\/strong><\/em>\u201d as an organization, service or product with a \u201cpersonality\u201d shaped by the audience\u2019s perception.<\/span><\/p>\n

\"What<\/span><\/p>\n

A brand is an invaluable asset of an organization, business, or individual, including the whole, a type of product or service associated with production activities. It can be said that the brand is the soul that determines the success of the business development.<\/span><\/p>\n

Many people think that a brand only includes a few elements such as: a few colors, a few fonts, a logo, a slogan, and maybe some music added to media products… In fact, a brand is much more complex than that. In terms of recognition, a brand is a name or sign that helps identify a product. A successful brand marks a product as having a sustainable competitive advantage. Microsoft, IBM, BMW, Coca Cola, Shell… are typical examples of corporate brands. <\/span><\/p>\n

“A product is something made in a factory, a brand is something a customer buys. A product is something that can be easily imitated. A brand is unique. A product is quickly outdated, a brand is timeless<\/em>” – <\/strong>Stephen King.<\/span><\/p>\n

2. Brand logo (Logo)<\/h2>\n

To understand what a logo is, we must first understand what it is. According to the definition of Vietnamese law, “A brand logo is a graphic element, symbol, or icon of a brand or trademark and goes with its typeface, that is, arranged in a unique typeface or arranged in an individual way”. The logo is created with hidden meanings, concise, symbolizing power, replacing the verbal expression of an individual or business organization.<\/em><\/span><\/p>\n

\"Brand<\/span><\/p>\n

So in short: A logo is a visual product including images or words that are Combine both images and text to help identify the brand.<\/span><\/p>\n