{"id":35268,"date":"2022-09-29T10:18:41","date_gmt":"2022-09-29T03:18:41","guid":{"rendered":"https:\/\/adsmo.vn\/nhung-tieu-chi-can-biet-khi-danh-gia-va-phan-tich-website-phan-2\/"},"modified":"2025-07-18T16:00:39","modified_gmt":"2025-07-18T09:00:39","slug":"criteria-to-know-when-evaluating-and-analyzing-websites-part-2","status":"publish","type":"post","link":"https:\/\/adsmo.vn\/en\/criteria-to-know-when-evaluating-and-analyzing-websites-part-2\/","title":{"rendered":"Criteria to know when evaluating and analyzing websites (Part 2)"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">As the previous article <a href=\"https:\/\/adsmo.vn\/en\/\"><b><span style=\"font-weight: 400;\">adsmo<\/span><\/b><\/a>\u00a0mentioned, in the era of digital information explosion like today, owning a &#8220;website&#8221; is no longer strange to companies and businesses. So to evaluate and <strong>analyze the effectiveness of a website<\/strong>, in addition to the criteria mentioned in the previous section such as: purpose of the website, content, UI\/UX, what other criteria are there, let&#8217;s find out.<\/span><\/p>\n<h2 style=\"text-align: justify;\">4. Traffic<\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Simply put, traffic is the number of people visiting a website, for any business, traffic is important. Before customers decide whether to buy or not, they must visit your &#8220;store&#8221; first and then consider whether the customer is likely to &#8220;buy&#8221; or whether the customer has enough criteria to meet the business&#8217;s goals?<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">In short, traffic research helps investors know the needs, &#8220;behavior&#8221;, and interests of users, thereby doing everything possible to continue to attract more customers.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span style=\"font-weight: 400;\"><em>The characteristics that you need to understand about traffic so that you can evaluate it are:<\/em><\/span><\/strong><\/p>\n<ul style=\"text-align: justify;\">\n<li><span style=\"font-weight: 400;\">Daily and monthly traffic volume<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Pageviews<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Pages per session<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Average time per session<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Bounce rate<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Percentage of new sessions.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Percentage of traffic from orgonic search sources<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Benchmarks, demographics, location, user behavior.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><strong><span style=\"font-weight: 400;\"><em>Some tools help you evaluate traffic when analyzing the website:<\/em><\/span><\/strong><\/p>\n<ul style=\"text-align: justify;\">\n<li><span style=\"font-weight: 400;\">Google Analytics<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Quantcast<\/span><\/li>\n<li><span style=\"font-weight: 400;\">SitePrice<\/span><\/li>\n<\/ul>\n<h2 style=\"text-align: justify;\">5. Onpage, offpage situation<\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">If you are an SEOer, you are probably familiar with the concept of onpage or offpage. Simply put, Onpage SEO is a method of optimizing the elements displayed on the website to improve the website&#8217;s ranking on search engine results. Onpage SEO includes Onpage Content and Onpage Code. In contrast to <strong>onpgage SEO<\/strong>, <strong>offpage SEO<\/strong> are techniques performed outside the website (backlinking, social network interaction&#8230;) to also improve the website&#8217;s ranking on search engine results.<\/span><\/p>\n<p style=\"text-align: justify;\">See more:<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\"><em>Some factors that can be used as a basis for evaluating on-page and off-page SEO results:<\/em><\/span><\/p>\n<p style=\"text-align: justify;\"><img decoding=\"async\" class=\"aligncenter wp-image-3586 size-full\" title=\"Criteria for evaluating and analyzing websites\" src=\"https:\/\/adsmo.vn\/wp-content\/uploads\/2020\/05\/phan-tich-danh-gia-website-03.jpg\" alt=\"Situation onpage, offpage of a website\" width=\"650\" height=\"366\" srcset=\"https:\/\/adsmo.vn\/wp-content\/uploads\/2020\/05\/phan-tich-danh-gia-website-03.jpg 650w, https:\/\/adsmo.vn\/wp-content\/uploads\/2020\/05\/phan-tich-danh-gia-website-03-300x169.jpg 300w, https:\/\/adsmo.vn\/wp-content\/uploads\/2020\/05\/phan-tich-danh-gia-website-03-600x338.jpg 600w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"list-style-type: none;\">\n<ul>\n<li><span style=\"font-weight: 400;\"><strong>Optimize URL<\/strong>: The thing to remember is that the shorter the URL, the higher the chance of getting to the top. Put the focus keyword &#8211; related to the content of your article in the URL.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>Optimize title<\/strong>: If the tile is well made and attractive enough, right on the search focus, they will click on the article. Each title is separated by | or -. The title should not contain exactly 100% of the keywords already in the URL. The title should contain the keywords that need the second highest on-page SEO. The title contains as many keywords as possible.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><img decoding=\"async\" class=\"aligncenter wp-image-3587 size-full\" title=\"Website evaluation and analysis criteria\" src=\"https:\/\/adsmo.vn\/wp-content\/uploads\/2020\/05\/phan-tich-danh-gia-website-02.jpg\" alt=\"Heading tag (H)\" width=\"650\" height=\"366\" srcset=\"https:\/\/adsmo.vn\/wp-content\/uploads\/2020\/05\/phan-tich-danh-gia-website-02.jpg 650w, https:\/\/adsmo.vn\/wp-content\/uploads\/2020\/05\/phan-tich-danh-gia-website-02-300x169.jpg 300w, https:\/\/adsmo.vn\/wp-content\/uploads\/2020\/05\/phan-tich-danh-gia-website-02-600x338.jpg 600w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><\/p>\n<ul style=\"text-align: justify;\">\n<li><span style=\"font-weight: 400;\"><strong>Heading tags 1+2+3<\/strong>:<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>TOC<\/strong>: TOC design really makes a difference, optimizing the user experience. Understanding Google&#8217;s Hummingbird &#038; Rankbrain algorithms, Google really likes TOC. In addition, if you use WordPress, you can use the TOC Plus Plugin.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>Number of words<\/strong>: For main SEO pages, the article must have at least 1300 words, prioritizing naturalness and inserting many semantic keywords.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>Bold the main keyword in the article<\/strong>: SEO keywords must be bold in the article. The density of the main keyword falls between 1-3%, in addition, spread the density of secondary keywords, related words, and synonyms throughout to increase the relevance between ideas.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>Length of the article<\/strong>: The length of the article is one of Google&#8217;s quickest and easiest ways to preliminarily evaluate whether your article is in-depth and user-oriented. Usually the optimal word count for an article is 1890 to 1900 words.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>Semantic Keyword<\/strong>: Unlike LSI keywords, Semantic Keywords are keywords that help users and Google understand the context\/topic of the article better.<\/span><\/li>\n<\/ul>\n<ul style=\"text-align: justify;\">\n<li><span style=\"font-weight: 400;\"><strong>Number of referring domains<\/strong>: backlinks are probably the most important part of off-page. Search engines (mostly Google) are built on \u201cpage rank\u201d \u2013 algorithms that look at the quantity and quality of backlinks pointing back to your website.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>Link Authority<\/strong>: Not all backlinks from websites are created equal. A link from a high-authority site will be more valuable than a link from a low-authority site. The higher the website rating, the more search traffic increases.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><img decoding=\"async\" class=\"aligncenter wp-image-3588 size-full\" title=\"Website evaluation and analysis criteria\" src=\"https:\/\/adsmo.vn\/wp-content\/uploads\/2020\/05\/phan-tich-danh-gia-website-01.jpg\" alt=\"Anchor Text\" width=\"650\" height=\"334\" srcset=\"https:\/\/adsmo.vn\/wp-content\/uploads\/2020\/05\/phan-tich-danh-gia-website-01.jpg 650w, https:\/\/adsmo.vn\/wp-content\/uploads\/2020\/05\/phan-tich-danh-gia-website-01-300x154.jpg 300w, https:\/\/adsmo.vn\/wp-content\/uploads\/2020\/05\/phan-tich-danh-gia-website-01-600x308.jpg 600w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><\/p>\n<ul style=\"text-align: justify;\">\n<li><span style=\"font-weight: 400;\"><strong>Anchor text<\/strong>: are words in the content that contain links to other websites, so use a variety of Anchor text related to most of the keywords of the landing page, these keywords must be related to each other<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>Google My Business<\/strong>: is a business profile of a company provided by Google for free. If you want this profile to be displayed on Google, Google my Business must be optimized to the maximum.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><strong><span style=\"font-weight: 400;\"><em>Some tools to support the assessment of onpage and offpage situations when analyzing websites:<\/em><\/span><\/strong><\/p>\n<ul>\n<li style=\"text-align: justify;\"><span style=\"font-weight: 400;\">SEMrush<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Google Analytics<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Ahrefs<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Matomo<\/span><\/li>\n<li>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Mixpanel<\/span><\/p>\n<\/li>\n<\/ul>\n<div class=\"entry-contentsss\">\n<p>ADSMO \u2013 INFORMATION TECHNOLOGY &#038; MARKETING solution, providing customized Enterprise Software solutions, consulting on building digital platforms with the mission:<br \/>\n<strong><b>TOTAL solution, BREAKTHROUGH development \u2013 Optimizing COSTS \u2013 Increasing PROFITS<\/b>. We are committed to bringing you:<\/strong><\/p>\n<ul>\n<li>Management solutions tailored to your business needs.<\/li>\n<li>Easy-to-use and effective system.<\/li>\n<li>Professional customer support service.<\/li>\n<\/ul>\n<p><b>Contact ADSMO now for free consultation:<\/b><\/p>\n<ul>\n<li>Address:<strong><a href=\"https:\/\/www.google.com\/maps\/place\/ADSMO+Digital+Marketing+Marketing+Service+Traffic\/@20.91282,106.6718193,17z\/data=!3m1!4b1!4m5!3m4!1s0x314a7b6a35be4ead:0xae645af55cbb86de!8m2!3d20.91282!4d106.674008\" target=\"_blank\" rel=\"nofollow noopener\">8th Floor, HD Tower Building &#8211; 22 Pho Moi &#8211; Thuy Nguyen Ward &#8211; City. Hai Phong<\/a><\/strong><\/li>\n<li>Website:\u00a0<strong><a href=\"https:\/\/adsmo.vn\/en\/\">https:\/\/adsmo.vn<\/a><\/strong><\/li>\n<li>Email:\u00a0<strong><a href=\"mailto:info@adsmo.vn\">info@adsmo.vn<\/a><\/strong><\/li>\n<li>Hotline:\u00a0<strong><a href=\"tel: 0356105388\">0356 105 388<\/a><\/strong><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>As the previous article adsmo\u00a0mentioned, in the era of digital information explosion like today, owning a &#8220;website&#8221;&#8230;<\/p>\n","protected":false},"author":1,"featured_media":31044,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[217],"tags":[],"class_list":["post-35268","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc-ve-website"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Top Criteria to Evaluate and Analyze a Website Effectively<\/title>\n<meta name=\"description\" content=\"Learn the important criteria for effective website evaluation and analysis, helping to improve performance, SEO and user experience.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adsmo.vn\/en\/criteria-to-know-when-evaluating-and-analyzing-websites-part-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nh\u1eefng ti\u00eau ch\u00ed c\u1ea7n bi\u1ebft khi \u0111\u00e1nh gi\u00e1 v\u00e0 ph\u00e2n t\u00edch website\" \/>\n<meta property=\"og:description\" content=\"Ti\u00eau ch\u00ed \u0111\u00e1nh gi\u00e1 v\u00e0 ph\u00e2n t\u00edch website c\u00f3 hi\u1ec7u qu\u1ea3 hay kh\u00f4ng ngo\u00e0i m\u1ee5c \u0111\u00edch c\u1ee7a website, content, UI\/UX th\u00ec c\u00f2n nh\u1eefng ti\u00eau ch\u00ed n\u00e0o? 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