{"id":35293,"date":"2022-09-28T12:20:16","date_gmt":"2022-09-28T05:20:16","guid":{"rendered":"https:\/\/adsmo.vn\/wifi-marketing-la-gi\/"},"modified":"2025-07-18T16:41:29","modified_gmt":"2025-07-18T09:41:29","slug":"what-is-wifi-marketing","status":"publish","type":"post","link":"https:\/\/adsmo.vn\/en\/what-is-wifi-marketing\/","title":{"rendered":"What is Wifi Marketing? A marketing tool worth investing in the digital age"},"content":{"rendered":"<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Free Wifi is not only a great utility for customers but also brings many benefits to businesses in marketing and customer care activities. Let&#8217;s find out with <strong>ADSMO<\/strong> what <strong>Wifi Marketing<\/strong> is and how this tool helps businesses improve their business operations. <\/span><\/p>\n<h2 style=\"text-align: justify\"><b>1. WHAT IS WIFI MARKETING?<\/b><\/h2>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\"><strong>Wifi Marketing <\/strong> is a form of Local Marketing that helps traditional stores build customer loyalty by taking advantage of Free Wifi to run Digital Advertising, send Email or SMS messages and automate other communications with customers. <\/span><\/p>\n<p style=\"text-align: justify\"><b>Some businesses and organizations should implement Wifi Marketing:<\/b><\/p>\n<ul style=\"text-align: justify\">\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Airports, train stations<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Restaurants<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Cafes, pubs, bars<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Cinema<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Salon<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Hotel, Resort<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Shopping mall<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Retail stores and supermarkets<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Tourism<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Bank<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Large public places such as stadiums, theaters, etc.<\/span><\/li>\n<\/ul>\n<p><strong>&gt;&gt;&gt; Read more: <a href=\"https:\/\/adsmo.vn\/en\/wifi-marketing-advertising\/\">Wifi marketing advertising<\/a><\/strong><\/p>\n<h2 style=\"text-align: justify\"><b>2. HOW DOES WIFI MARKETING WORK?<\/b><\/h2>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Customers enter the store and access Free Wifi. At that time, the customer&#8217;s mobile device will be redirected to the screen or splash page and receive login requests such as viewing banner ads, videos, filling out information forms, interacting on social networks, etc.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">96% of consumers prefer a business that offers free Wifi. In particular, customers do not hesitate to share information to have access to high-speed Wifi. Businesses can leverage this data for personalized marketing campaigns. Businesses will choose the form and data they want to collect. Customers will choose what they want to share from the available options, such as phone number, email address, Gmail, Facebook, etc.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-26977 size-full\" src=\"https:\/\/adsmo.vn\/wp-content\/uploads\/2022\/07\/wifi-marketing-hoat-dong-nhu-the-nao.jpg\" alt=\"How does Wifi Marketing work?\" width=\"650\" height=\"340\" \/><\/p>\n<h2 style=\"text-align: justify\"><b>3. BENEFITS OF WIFI MARKETING<\/b><\/h2>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">After understanding what Wifi Marketing is, we will come to the benefits that this tool brings to both businesses and customers.<\/span><\/p>\n<h3 style=\"text-align: justify\"><b>3.1 For customers:<\/b><\/h3>\n<ul style=\"text-align: justify\">\n<li><b>Convenience: <\/b><span style=\"font-weight: 400\">Customers have fast, easy access to high-speed Internet with just a few simple steps. Helps save 3G, 4G mobile data. <\/span><\/li>\n<\/ul>\n<ul style=\"text-align: justify\">\n<li><b>Improve the shopping experience: <\/b><span style=\"font-weight: 400\">62% of businesses say customers spend longer in stores when free WiFi is offered. This shows that customers are satisfied with the in-store experience and are willing to spend time with the brand.<\/span><\/li>\n<\/ul>\n<h3 style=\"text-align: justify\"><b>3.2 For businesses:<\/b><\/h3>\n<ul style=\"text-align: justify\">\n<li><b>Customers stay longer and spend more: <\/b><span style=\"font-weight: 400\">One of the biggest benefits of Wifi Marketing is that customers tend to stay longer. Not only that, 50% of customers also tend to spend more. <\/span><\/li>\n<\/ul>\n<ul style=\"text-align: justify\">\n<li><b>Provide rich customer data files: <\/b><span style=\"font-weight: 400\">Wifi Marketing is not simply providing customers&#8217; Emails and phone numbers. Businesses can exploit more than that, such as: the time of visiting the store, the frequency of visits, whether they visit many branches of the business or not. From there, businesses can send customers exclusive offers.<\/span><\/li>\n<\/ul>\n<ul style=\"text-align: justify\">\n<li><b>Build deep relationships with customers: <\/b><span style=\"font-weight: 400\">Wifi Marketing provides businesses with the opportunity to deeply connect with customers even when they have left the store. Through the collected customer data, businesses will deploy more impactful marketing campaigns.<\/span><\/li>\n<\/ul>\n<p><strong>&gt;&gt;&gt; Refer now: <a href=\"https:\/\/adsmo.vn\/en\/giai-phap\/information-technology-services\/\">Information technology services at ADSMO<\/a><\/strong><\/p>\n<h2 style=\"text-align: justify\"><b>4. 2 POPULAR WIFI MARKETING MODELS TODAY<\/b><\/h2>\n<p><img decoding=\"async\" class=\"wp-image-26976 size-full aligncenter\" src=\"https:\/\/adsmo.vn\/wp-content\/uploads\/2022\/07\/mo-hinh-wifi-marketing.jpg\" alt=\"How Wifi Marketing works\" width=\"650\" height=\"460\" \/><\/p>\n<h3 style=\"text-align: justify\"><b>4.1 Independent Wifi Marketing model<\/b><\/h3>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Usually applied to individual businesses, cafes, small restaurants,&#8230;<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">With the independent Wifi Marketing model, businesses only need to install one more <strong>Wifi Marketing device<\/strong>. This device is installed between the network modem and the available Wifi system at the store. The content for the marketing program will be stored and configured directly on the Wifi Marketing device. The administrator can log in and change the content easily. <\/span><\/p>\n<p style=\"text-align: justify\"><strong><i>Advantages:<\/i><\/strong><span style=\"font-weight: 400\"> Easy to implement, any business can deploy this model. Brings high product advertising efficiency.<\/span><\/p>\n<p style=\"text-align: justify\"><i><span style=\"font-weight: 400\"><strong>Disadvantages:<\/strong> <\/span><\/i><span style=\"font-weight: 400\">Can only be implemented at one location with individual businesses such as coffee shops, small restaurants.<\/span><\/p>\n<h3 style=\"text-align: justify\"><b>4.2 Wifi Marketing model by chain<\/b><\/h3>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Usually applied to chains of stores, hotels, coffee shops, shopping malls,&#8230; in the same system, large scale, far apart locations.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">With the Wifi Marketing model by chain, the Wifi Marketing device will be installed between the network modem and available Wifi system. Marketing content will be stored as a Web page and configured on the Wifi Marketing device. When a user accesses, Wifi Marketing will link to that Web page. Administrators can change the Web page design interface. <\/span><\/p>\n<p style=\"text-align: justify\"><i><span style=\"font-weight: 400\"><strong>Advantages:<\/strong> <\/span><\/i><span style=\"font-weight: 400\">Easy to deploy and manage at multiple stores in the same system. Easy to change marketing content on the Web page. Unlimited storage space. Integrate with the business&#8217;s CRM system.<\/span><\/p>\n<p style=\"text-align: justify\"><i><span style=\"font-weight: 400\"><strong>Disadvantages:<\/strong> <\/span><\/i><span style=\"font-weight: 400\">The implementation process is complicated.<\/span><\/p>\n<ul>\n<li><strong>Reference: <a href=\"https:\/\/adsmo.vn\/en\/quote\/brand-email-quote\/\">Elevate your business with a separate branded Email service<\/a><\/strong><\/li>\n<\/ul>\n<h2 style=\"text-align: justify\"><b>5. PROFESSIONAL, EFFECTIVE WIFI MARKETING SERVICE AT ADSMO<\/b><\/h2>\n<p style=\"text-align: justify\"><img decoding=\"async\" class=\"size-full wp-image-26975 aligncenter\" src=\"https:\/\/adsmo.vn\/wp-content\/uploads\/2022\/07\/dich-vu-wifi-marketing-tai-adsmo.jpg\" alt=\"Wifi Marketing Service at ADSMO\" width=\"650\" height=\"430\" \/><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\"><strong>Wifi Marketing Service<\/strong> of <a href=\"https:\/\/adsmo.vn\/en\/\"><strong>ADSMO<\/strong><\/a> will turn your business&#8217;s Wifi into a powerful marketing tool.<\/span><\/p>\n<ul style=\"text-align: justify\">\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Design Splash Pages with synchronized logos and brand identity. <\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Support multiple social login platforms, Email, SMS.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Multi-channel marketing with personalized Email, SMS campaigns, <a href=\"https:\/\/adsmo.vn\/en\/giai-phap\/social-media-marketing\/\">Social Media<\/a> or paid advertising. Online surveys and feedback collection.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Understand potential customers&#8217; behavior through demographic information such as age, gender, location, interests, etc.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Build customer loyalty by automatically adding customer information to the CRM system, implementing Remarketing campaigns, and customer care.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Compact equipment, simple and easy to install, use, and create promotional content.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Suitable for all businesses from small stores to chain stores customers, many branches nationwide.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\"><em>Reasonable Wifi Marketing costs, with many service packages suitable for all business sizes, many attractive incentives.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">A team of experienced experts, ready to support customers wholeheartedly.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">So we have clearly understood what Wifi Marketing is. It cannot be denied that Wifi Marketing is a powerful marketing tool that your business cannot miss in the digital age. Don&#8217;t hesitate to contact <strong>ADSMO<\/strong> via Hotline<strong> 0356.105.388<\/strong> for detailed advice.<\/span><\/p>\n<div class=\"entry-contentsss\">\n<p>ADSMO &#8211; INFORMATION TECHNOLOGY &#038; MARKETING solution, providing customized Enterprise Software solutions, consulting on building digital platforms with the mission:<br \/>\n<strong><b>TOTAL solution, BREAKTHROUGH development &#8211; Optimizing COSTS &#8211; Increasing PROFITS<\/b>. We are committed to providing you with:<\/strong><\/p>\n<ul>\n<li>Management solutions tailored to your business needs.<\/li>\n<li>Easy-to-use and efficient systems.<\/li>\n<li>Professional customer support services.<\/li>\n<\/ul>\n<p><b>Contact ADSMO now for a free consultation:<\/b><\/p>\n<ul>\n<li>Address:<strong><a href=\"https:\/\/www.google.com\/maps\/place\/ADSMO+Digital+Marketing+Marketing+Service+Traffic\/@20.91282,106.6718193,17z\/data=!3m1!4b1!4m5!3m4!1s0x314a7b6a35be4ead:0xae645af55cbb86de!8m2!3d20.91282!4d106.674008\" target=\"_blank\" rel=\"nofollow noopener\">8th Floor, HD Tower Building &#8211; 22 Pho Moi &#8211; Thuy Nguyen Ward &#8211; City. Hai Phong<\/a><\/strong><\/li>\n<li>Website:\u00a0<strong><a href=\"https:\/\/adsmo.vn\/en\/\">https:\/\/adsmo.vn<\/a><\/strong><\/li>\n<li>Email:\u00a0<strong><a href=\"mailto:info@adsmo.vn\">info@adsmo.vn<\/a><\/strong><\/li>\n<li>Hotline:\u00a0<strong><a href=\"tel: 0356105388\">0356 105 388<\/a><\/strong><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Free Wifi is not only a great utility for customers but also brings many benefits to businesses&#8230;<\/p>\n","protected":false},"author":34,"featured_media":31597,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[213],"tags":[],"class_list":["post-35293","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc-digital-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is Wifi Marketing? 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