{"id":35301,"date":"2022-09-28T09:23:12","date_gmt":"2022-09-28T02:23:12","guid":{"rendered":"https:\/\/adsmo.vn\/cach-thiet-ke-logo-thuong-hieu-dep-an-tuong\/"},"modified":"2026-03-09T17:19:14","modified_gmt":"2026-03-09T10:19:14","slug":"how-to-design-a-brand-logo","status":"publish","type":"post","link":"https:\/\/adsmo.vn\/en\/how-to-design-a-brand-logo\/","title":{"rendered":"How to design a brand logo"},"content":{"rendered":"<p align=\"justify\"><span style=\"font-weight: 400;\">In any field, a process of steps required to do the work is always necessary. <strong>Brand logo design<\/strong><span style=\"font-weight: 400;\"> is the same, there are also steps to help you create a product that satisfies and creates a professional experience for customers.<\/span><\/span><\/p>\n<p align=\"justify\"><em><strong><span style=\"font-weight: 400;\">That process includes the following steps:<\/span><\/strong><\/em><\/p>\n<p align=\"justify\"><span style=\"font-weight: 400;\"><b><img decoding=\"async\" class=\"aligncenter wp-image-3796 size-full\" title=\"Brand logo design process\" src=\"https:\/\/adsmo.vn\/wp-content\/uploads\/2020\/06\/cach-thiet-ke-logo-thuong-hieu-01.jpg\" alt=\"Brand logo design process\" width=\"650\" height=\"488\" srcset=\"https:\/\/adsmo.vn\/wp-content\/uploads\/2020\/06\/cach-thiet-ke-logo-thuong-hieu-01.jpg 650w, https:\/\/adsmo.vn\/wp-content\/uploads\/2020\/06\/cach-thiet-ke-logo-thuong-hieu-01-300x225.jpg 300w, https:\/\/adsmo.vn\/wp-content\/uploads\/2020\/06\/cach-thiet-ke-logo-thuong-hieu-01-600x450.jpg 600w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><\/b><\/span><\/p>\n<p align=\"justify\"><span style=\"font-weight: 400;\"><b>1. Brief description of the design: <\/b>You need to prepare a questionnaire and send an email or meet the customer directly to receive the customer&#8217;s wishes about the logo they want.<\/span><\/p>\n<p align=\"justify\"><span style=\"font-weight: 400;\"><b>2. Research: <\/b>You must research the industry the customer is in, the <strong>logo samples<\/strong>, and colors of competitors. Learn more about the history of the industry as much as possible.<\/span><\/p>\n<p align=\"justify\"><span style=\"font-weight: 400;\"><b>3. Researching Other Companies in the Industry:<\/b> This is a very important part, but <a href=\"https:\/\/adsmo.vn\/giai-phap\/thiet-ke\/thiet-ke-logo\/\"><strong><span style=\"color: #3366ff;\">logo design agencies<\/span><\/strong><\/a> often overlook it.<b> <\/b>For example, what do other companies in the industry have logos like? Do we need to be completely different from other companies in the industry or still follow the unspoken rules of that industry? Research the logos used by your competitors and ask yourself what makes their designs successful or unsuccessful. Think about how to make your own logo different from theirs.<\/span><\/p>\n<p align=\"justify\"><span style=\"font-weight: 400;\"><b>4. Reference: <\/b>Study the logos of successful brands you like outside of your industry and ask yourself what makes their logos stand out.<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Are the lines, shapes, images, or illustrations used in the logo? What do they convey about the brand? How do they communicate their message?<\/span><\/li>\n<li><span style=\"font-weight: 400;\">If the logo is font-based, is the font serif or sans serif? What makes the font interesting or different? What does it convey? Fun, stability, innovation, or something else?<\/span><\/li>\n<li><span style=\"font-weight: 400;\">If the logo is a combination of a symbol and a font, how do the two work together? Are one frame different in some way, do they overlap, stack, or juxtapose each other?<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Look at the colors used and note their effect on you as a viewer. Are they vibrant and exciting, serious and calming, or calming?<\/span><\/li>\n<li><span style=\"font-weight: 400;\">How is negative space used to complement and express the design?<\/span><\/li>\n<li><span style=\"font-weight: 400;\">How can you incorporate the best qualities from these brands into your own designs?<\/span><\/li>\n<\/ul>\n<p align=\"justify\"><span style=\"font-weight: 400;\"><b><img decoding=\"async\" class=\"aligncenter wp-image-3797 size-full\" title=\"Brand logo design process\" src=\"https:\/\/adsmo.vn\/wp-content\/uploads\/2020\/06\/cach-thiet-ke-logo-thuong-hieu-02.jpg\" alt=\"V\u1ebf logo\" width=\"650\" height=\"650\" srcset=\"https:\/\/adsmo.vn\/wp-content\/uploads\/2020\/06\/cach-thiet-ke-logo-thuong-hieu-02.jpg 650w, https:\/\/adsmo.vn\/wp-content\/uploads\/2020\/06\/cach-thiet-ke-logo-thuong-hieu-02-300x300.jpg 300w, https:\/\/adsmo.vn\/wp-content\/uploads\/2020\/06\/cach-thiet-ke-logo-thuong-hieu-02-150x150.jpg 150w, https:\/\/adsmo.vn\/wp-content\/uploads\/2020\/06\/cach-thiet-ke-logo-thuong-hieu-02-45x45.jpg 45w, https:\/\/adsmo.vn\/wp-content\/uploads\/2020\/06\/cach-thiet-ke-logo-thuong-hieu-02-600x600.jpg 600w, https:\/\/adsmo.vn\/wp-content\/uploads\/2020\/06\/cach-thiet-ke-logo-thuong-hieu-02-100x100.jpg 100w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><\/b><\/span><\/p>\n<p align=\"justify\"><span style=\"font-weight: 400;\"><b>5. Sketch and ideate: <\/b>Develop<strong> a brand logo design<\/strong> based on your ideas, brief description, and research results and references.<\/span><\/p>\n<p align=\"justify\"><span style=\"font-weight: 400;\"><b>6. Feedback: <\/b>Wait for the client to respond to the logo sketches and ideas you send them.<\/span><\/p>\n<p align=\"justify\"><span style=\"font-weight: 400;\"><b>7. Relationship: <\/b>Ask, build a relationship, or offer references to the client. Make the client feel like they are working with a friendly, professional designer.<\/span><\/p>\n<p align=\"justify\"><span style=\"font-weight: 400;\"><b>8. Presentation: <\/b>Choose up to three of the best designs from all of them, then present the client with the one you think is best.<\/span><\/p>\n<p align=\"justify\"><span style=\"font-weight: 400;\"><b>9. Create a brand logo design manual: <\/b>Before you celebrate the logo design being approved, make sure to edit the logo usage manual. This guide will help businesses apply their logos in all their communications while ensuring consistency and effectiveness. The logo guide may include:<\/span><\/p>\n<ul>\n<li>\n<p align=\"justify\"><em><span style=\"font-weight: 400;\">Logo<\/span><\/em><\/p>\n<\/li>\n<li>\n<p align=\"justify\"><span style=\"font-weight: 400;\"><em> Logo meaning<\/em><\/span><\/p>\n<\/li>\n<li>\n<p align=\"justify\"><span style=\"font-weight: 400;\"><em> Grid ratio<\/em><\/span><\/p>\n<\/li>\n<li>\n<p align=\"justify\"><span style=\"font-weight: 400;\"><em> Fonts and typography<\/em><\/span><\/p>\n<\/li>\n<li>\n<p align=\"justify\"><span style=\"font-weight: 400;\"><em> Design colors<\/em><\/span><\/p>\n<\/li>\n<li>\n<p align=\"justify\"><span style=\"font-weight: 400;\"><em> Logos on colored backgrounds\u2026<\/em><\/span><\/p>\n<\/li>\n<\/ul>\n<p align=\"justify\"><span style=\"font-weight: 400;\">No matter what industry or field you are designing a logo for, you should still adhere to the 5 qualities to aim for when you design your own logo.<\/span><\/p>\n<h2>1. Simplicity<\/h2>\n<p align=\"justify\"><span style=\"font-weight: 400;\">The key to a successful <strong>brand logo<\/strong> is simplicity, ease of recognition and memorability, and ease of use across multiple media.<\/span><\/p>\n<h2>2. Relevance<\/h2>\n<p align=\"justify\"><span style=\"font-weight: 400;\">Through the colors and images used in the logo, the logo will reflect the image you want your company to convey, you need to make sure that your logo design is relevant as it gives viewers a good idea and suggestion of what the business wants to aim for.<\/span><\/p>\n<p align=\"justify\"><span style=\"font-weight: 400;\"><b><img decoding=\"async\" class=\"aligncenter wp-image-3798 size-full\" title=\"Brand logo design process\" src=\"https:\/\/adsmo.vn\/wp-content\/uploads\/2020\/06\/cach-thiet-ke-logo-thuong-hieu-03.jpg\" alt=\"Logo design process 03\" width=\"650\" height=\"465\" srcset=\"https:\/\/adsmo.vn\/wp-content\/uploads\/2020\/06\/cach-thiet-ke-logo-thuong-hieu-03.jpg 650w, https:\/\/adsmo.vn\/wp-content\/uploads\/2020\/06\/cach-thiet-ke-logo-thuong-hieu-03-300x215.jpg 300w, https:\/\/adsmo.vn\/wp-content\/uploads\/2020\/06\/cach-thiet-ke-logo-thuong-hieu-03-600x429.jpg 600w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><\/b><\/span><\/p>\n<h2>3. Timelessness:<\/h2>\n<p align=\"justify\"><span style=\"font-weight: 400;\"><strong>Your logo<\/strong> needs to ensure the element of sustainability. Avoid following trends or being so fashionable that after only a year or a time when the trend passes, your logo looks like it was designed 10 years ago. The symbol of longevity can be seen in the logos of Nike and Adidas, although edited over many periods, the basic ideas of the logo never change.<\/span><\/p>\n<h2>4. Memorability:<\/h2>\n<p align=\"justify\"><span style=\"font-weight: 400;\">The key to your logo is to identify and differentiate your brand, grab the attention of your audience and leave a lasting impression on your customers. So good logos are memorable. Take Twitter&#8217;s logo for example, or no one will be able to mistake this blue bird icon for another.<\/span><\/p>\n<h2>5. Flexibility<\/h2>\n<p align=\"justify\"><span style=\"font-weight: 400;\">Logos need to be flexible because they need to work across a variety of media, both online and offline. They can be enlarged or reduced, used in print or on the web, inserted into promotional videos and they will look great in every case.<\/span><\/p>\n<p align=\"justify\"><span style=\"font-weight: 400;\"><strong>Logo design<\/strong> is a field that requires the creator to have an understanding of the business, the spirit of the business as well as the experiences that the business wants to bring to customers, a close combination between <a href=\"https:\/\/adsmo.vn\/en\/giai-phap\/marketing-online\/\"><strong>marketing<\/strong><\/a> and designer. In addition, this job also requires aesthetic thinking and creativity.<\/span><\/p>\n<div class=\"entry-contentsss\">\n<p>ADSMO &#8211; INFORMATION TECHNOLOGY &amp; MARKETING solution, providing customized Enterprise Software solutions, consulting on building digital platforms with the mission:<br \/>\n<strong><b>TOTAL solution, BREAKTHROUGH development &#8211; Optimizing COSTS &#8211; Increasing PROFITS<\/b>. We are committed to bringing you:<\/strong><\/p>\n<ul>\n<li>Management solutions tailored to the needs of the business.<\/li>\n<li>Easy-to-use and effective system.<\/li>\n<li>Professional customer support service.<\/li>\n<\/ul>\n<p><b>Contact ADSMO now for free consultation:<\/b><\/p>\n<ul>\n<li>Address:<strong><a href=\"https:\/\/www.google.com\/maps\/place\/ADSMO+Digital+Marketing+Marketing+Service+Traffic\/@20.91282,106.6718193,17z\/data=!3m1!4b1!4m5!3m4!1s0x314a7b6a35be4ead:0xae645af55cbb86de!8m2!3d20.91282!4d106.674008\" target=\"_blank\" rel=\"nofollow noopener\">8th Floor, HD Tower Building &#8211; 22 Pho Moi &#8211; Thuy Nguyen Ward &#8211; City. Hai Phong<\/a><\/strong><\/li>\n<li>Website:\u00a0<strong><a href=\"https:\/\/adsmo.vn\/en\/\">https:\/\/adsmo.vn<\/a><\/strong><\/li>\n<li>Email:\u00a0<strong><a href=\"mailto:info@adsmo.vn\">info@adsmo.vn<\/a><\/strong><\/li>\n<li>Hotline:\u00a0<strong><a href=\"tel: 0356105388\">0356 105 388<\/a><\/strong><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>In any field, a process of steps required to do the work is always necessary. Brand logo&#8230;<\/p>\n","protected":false},"author":1,"featured_media":29865,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[256,257],"tags":[],"class_list":["post-35301","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-knowledge-of-branding","category-knowledge-of-design"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Process of designing beautiful, professional brand logos | ADSMO<\/title>\n<meta name=\"description\" content=\"Brand logo design is a creative field that requires understanding of the business, its corporate culture, and the experience the business wants to bring to its customers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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