{"id":35321,"date":"2022-09-26T14:05:12","date_gmt":"2022-09-26T07:05:12","guid":{"rendered":"https:\/\/adsmo.vn\/nhuong-quyen-thuong-hieu-la-gi\/"},"modified":"2026-03-09T17:24:41","modified_gmt":"2026-03-09T10:24:41","slug":"what-is-franchising-understanding-the-popular-business-model","status":"publish","type":"post","link":"https:\/\/adsmo.vn\/en\/what-is-franchising-understanding-the-popular-business-model\/","title":{"rendered":"What is franchising? Understanding the popular business model"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\"><strong>Franchising<\/strong> is one of the most popular business models today. So <strong>what is franchising<\/strong> and where does the appeal of franchising come from to make it so popular? Let&#8217;s find out with ADSMO right away. <\/span><\/p>\n<h2>1. What is a franchise?<\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\"><strong>A franchise<\/strong> is a business system in which a business owner (called the franchisor) grants another party (called the franchisee) a license to operate a business or distribute products or services using the franchisor&#8217;s business name and system for an agreed period of time, in exchange for a fee.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\"><strong>A franchise fee<\/strong> is an upfront payment by the franchisee to the franchisor or an ongoing fee (comprising an agreed percentage of sales or profits) or both. Franchising costs are not cheap, so this is an ideal alternative business solution to building a franchisor&#8217;s chain of stores.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Franchising is very popular in business because it helps businesses expand quickly. Some famous franchise brands are McDonald&#8217;s, Starbucks, Dominos, KFC, Pizza Hut, Burger King, 7-Eleven, Marriott International,&#8230;<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">In Vietnam, franchising is also an attractive form of business in all industries from manufacturing to services, especially in the food, beverage and education sectors.<\/span><\/p>\n<h2>2. Why is franchising so popular?<\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Here are some <strong>reasons to franchise<\/strong>:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><b>Reduced risk: <\/b><span style=\"font-weight: 400;\">The biggest advantage of franchising is that it reduces the risk of business failure because it does not require <strong><a href=\"https:\/\/adsmo.vn\/en\/successful-online-branding-strategies\/\">building a new brand<\/a><\/strong> from scratch.<\/span><\/li>\n<\/ul>\n<ul style=\"text-align: justify;\">\n<li><b>Increased competitive advantage: <\/b><span style=\"font-weight: 400;\">Franchisees can leverage the franchisor&#8217;s scale and reputation to gain an advantage over other other independent small business competitors or even compete with large enterprises.<\/span><\/li>\n<\/ul>\n<ul style=\"text-align: justify;\">\n<li><b>Business expansion: <\/b><span style=\"font-weight: 400;\">Franchising is a win-win relationship, so the brand can expand its business scale and distribution system quickly, and easily &#8220;penetrate&#8221; small markets with low risk costs or without facing any commercial or legal barriers.<\/span><\/li>\n<\/ul>\n<ul style=\"text-align: justify;\">\n<li><b>Training and support: <\/b><span style=\"font-weight: 400;\">The franchisee will receive support and training in marketing, management, administration, and product information from the franchisor, significantly increasing the chance of success.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>C\u00f3 s\u1eb5n l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng trung th\u00e0nh: <\/b><span style=\"font-weight: 400;\">Doanh nghi\u1ec7p kh\u00f4ng c\u00f2n g\u1eb7p kh\u00f3 kh\u0103n trong vi\u1ec7c x\u00e2y d\u1ef1ng nh\u1eadn th\u1ee9c, l\u00f2ng tin v\u00e0 l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng. Ngay l\u1eadp t\u1ee9c doanh nghi\u1ec7p s\u1ebd c\u00f3 ngay l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng trung th\u00e0nh hay th\u1eadm ch\u00ed l\u00e0 nh\u00e2n vi\u00ean ti\u1ec1m n\u0103ng.<\/span><\/li>\n<\/ul>\n<figure id=\"attachment_26343\" aria-describedby=\"caption-attachment-26343\" style=\"width: 650px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-26343 size-full\" title=\"Nh\u01b0\u1ee3ng quy\u1ec1n th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec?\" src=\"https:\/\/adsmo.vn\/wp-content\/uploads\/2021\/11\/loi-ich-cua-nhuong-quyen-thuong-hieu.jpg\" alt=\"l\u1ee3i \u00edch c\u1ee7a nh\u01b0\u1ee3ng quy\u1ec1n th\u01b0\u01a1ng hi\u1ec7u\" width=\"650\" height=\"532\" \/><figcaption id=\"caption-attachment-26343\" class=\"wp-caption-text\">5 l\u1ee3i \u00edch c\u1ee7a nh\u01b0\u1ee3ng quy\u1ec1n th\u01b0\u01a1ng hi\u1ec7u<\/figcaption><\/figure>\n<h2>3. 5 h\u00ecnh th\u1ee9c nh\u01b0\u1ee3ng quy\u1ec1n th\u01b0\u01a1ng hi\u1ec7u<\/h2>\n<h3 style=\"text-align: justify;\">3.1 Nh\u01b0\u1ee3ng quy\u1ec1n c\u00f4ng vi\u1ec7c<\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">\u0110\u00e2y l\u00e0 <strong>h\u00ecnh th\u1ee9c nh\u01b0\u1ee3ng quy\u1ec1n th\u01b0\u01a1ng hi\u1ec7u<\/strong> v\u1edbi nh\u00e0 \u0111\u1ea7u t\u01b0 v\u1ed1n th\u1ea5p \u0111ang mu\u1ed1n b\u1eaft \u0111\u1ea7u c\u00f4ng vi\u1ec7c kinh doanh. B\u00ean nh\u1eadn quy\u1ec1n s\u1ebd ph\u1ea3i t\u1ef1 mua m\u1ed9t s\u1ed1 trang thi\u1ebft b\u1ecb, s\u1ea3n ph\u1ea9m, ph\u01b0\u01a1ng ti\u1ec7n \u0111\u1ec3 ph\u1ee5c v\u1ee5 ho\u1ea1t \u0111\u1ed9ng kinh doanh.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">L\u0129nh v\u1ef1c ti\u00eau bi\u1ec3u: \u0110\u1ea1i l\u00fd du l\u1ecbch, d\u1ecbch v\u1ee5 b\u1ea5t \u0111\u1ed9ng s\u1ea3n, d\u1ecbch v\u1ee5 v\u1eadn chuy\u1ec3n, t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n, d\u1ecbch v\u1ee5 cho tr\u1ebb em, s\u1eeda ch\u1eefa l\u1eafp \u0111\u1eb7t,&#8230;<\/span><\/p>\n<h3 style=\"text-align: justify;\">3.2 Nh\u01b0\u1ee3ng quy\u1ec1n s\u1ea3n ph\u1ea9m\/ ph\u00e2n ph\u1ed1i s\u1ea3n ph\u1ea9m<\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">\u0110\u00e2y l\u00e0 h\u00ecnh th\u1ee9c d\u1ef1a tr\u00ean m\u1ed1i quan h\u1ec7 gi\u1eefa nh\u00e0 cung c\u1ea5p v\u00e0 \u0111\u1ea1i l\u00fd. B\u00ean nh\u1eadn quy\u1ec1n s\u1ebd ph\u00e2n ph\u1ed1i c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a b\u00ean nh\u01b0\u1ee3ng quy\u1ec1n. B\u00ean nh\u01b0\u1ee3ng quy\u1ec1n s\u1ebd kh\u00f4ng cung c\u1ea5p to\u00e0n b\u1ed9 h\u1ec7 th\u1ed1ng v\u1eadn h\u00e0nh m\u00e0 ch\u1ec9 c\u1ea5p ph\u00e9p nh\u00e3n hi\u1ec7u v\u00e0 m\u1ed9t ph\u1ea7n quy tr\u00ecnh s\u1ea3n xu\u1ea5t.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">L\u0129nh v\u1ef1c ti\u00eau bi\u1ec3u: S\u1eeda ch\u1eefa ph\u1ee5 t\u00f9ng \u00f4 t\u00f4, m\u00e1y b\u00e1n h\u00e0ng t\u1ef1 \u0111\u1ed9ng, c\u00e1c s\u1ea3n ph\u1ea9m m\u00e1y t\u00ednh, xe \u0111\u1ea1p, xe m\u00e1y, thi\u1ebft b\u1ecb gia d\u1ee5ng,&#8230;<\/span><\/p>\n<h3 style=\"text-align: justify;\">3.3 Nh\u01b0\u1ee3ng quy\u1ec1n m\u00f4 h\u00ecnh kinh doanh<\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">V\u1edbi h\u00ecnh th\u1ee9c n\u00e0y b\u00ean nh\u1eadn quy\u1ec1n kh\u00f4ng ch\u1ec9 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nh\u00e3n hi\u1ec7u m\u00e0 c\u00f2n \u0111\u01b0\u1ee3c cung c\u1ea5p to\u00e0n h\u1ed9 h\u1ec7 th\u1ed1ng v\u1eadn h\u00e0nh doanh nghi\u1ec7p, ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5. B\u00ean nh\u01b0\u1ee3ng quy\u1ec1n s\u1ebd cung c\u1ea5p cho b\u00ean nh\u1eadn quy\u1ec1n m\u1ed9t b\u1ea3n k\u1ebf ho\u1ea1ch, quy tr\u00ecnh chi ti\u1ebft v\u1ec1 m\u1ecdi kh\u00eda c\u1ea1nh trong ho\u1ea1t \u0111\u1ed9ng kinh doanh, \u0111\u00e0o t\u1ea1o, h\u1ed7 tr\u1ee3 ban \u0111\u1ea7u,&#8230;\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">L\u0129nh v\u1ef1c ti\u00eau bi\u1ec3u: \u0110\u1ed3 \u0103n nhanh, b\u00e1n l\u1ebb, nh\u00e0 h\u00e0ng, d\u1ecbch v\u1ee5 kinh doanh, fitness,&#8230;<\/span><\/p>\n<figure id=\"attachment_26342\" aria-describedby=\"caption-attachment-26342\" style=\"width: 650px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-26342 size-full\" title=\"Nh\u01b0\u1ee3ng quy\u1ec1n th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec?\" src=\"https:\/\/adsmo.vn\/wp-content\/uploads\/2021\/11\/hinh-thuc-nhuong-quyen-thuong-hieu.jpg\" alt=\"h\u00ecnh th\u1ee9c nh\u01b0\u1ee3ng quy\u1ec1n th\u01b0\u01a1ng hi\u1ec7u\" width=\"650\" height=\"491\" \/><figcaption id=\"caption-attachment-26342\" class=\"wp-caption-text\">5 h\u00ecnh th\u1ee9c nh\u01b0\u1ee3ng quy\u1ec1n th\u01b0\u01a1ng hi\u1ec7u<\/figcaption><\/figure>\n<h3 style=\"text-align: justify;\">3.4 Nh\u01b0\u1ee3ng quy\u1ec1n qua h\u00ecnh th\u1ee9c \u0111\u1ea7u t\u01b0<\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">H\u00ecnh th\u1ee9c n\u00e0y th\u01b0\u1eddng \u00e1p d\u1ee5ng trong c\u00e1c d\u1ef1 \u00e1n c\u00f3 quy m\u00f4 l\u1edbn, \u0111\u00f2i h\u1ecfi v\u1ed1n \u0111\u1ea7u t\u01b0 cao. B\u00ean nh\u1eadn quy\u1ec1n th\u01b0\u1eddng s\u1ebd \u0111\u1ea7u t\u01b0 ti\u1ec1n v\u00e0 tham gia v\u00e0o \u0111\u1ed9i ng\u0169 qu\u1ea3n l\u00fd, v\u1eadn h\u00e0nh c\u00f4ng vi\u1ec7c kinh doanh, t\u1ea1o ra l\u1ee3i nhu\u1eadn t\u1eeb kho\u1ea3n \u0111\u1ea7u t\u01b0 c\u1ee7a m\u00ecnh v\u00e0 thu h\u1ed3i v\u1ed1n.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">L\u0129nh v\u1ef1c ti\u00eau bi\u1ec3u: D\u1ef1 \u00e1n b\u1ea5t \u0111\u1ed9ng s\u1ea3n, khu c\u00f4ng nghi\u1ec7p, kh\u00e1ch s\u1ea1n, nh\u00e0 h\u00e0ng l\u1edbn, cao c\u1ea5p.<\/span><\/p>\n<h3 style=\"text-align: justify;\">3.5 Nh\u01b0\u1ee3ng quy\u1ec1n qua h\u00ecnh th\u1ee9c chuy\u1ec3n \u0111\u1ed5i<\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">H\u00ecnh th\u1ee9c n\u00e0y s\u1ebd s\u1eeda \u0111\u1ed5i c\u00e1c m\u1ed1i quan h\u1ec7 nh\u01b0\u1ee3ng quy\u1ec1n ti\u00eau chu\u1ea9n. Hi\u1ec7n n\u00e0y nhi\u1ec1u h\u1ec7 th\u1ed1ng nh\u01b0\u1ee3ng quy\u1ec1n \u0111\u00e3 ph\u00e1t tri\u1ec3n b\u1eb1ng c\u00e1ch chuy\u1ec3n \u0111\u1ed5i c\u00e1c doanh nghi\u1ec7p c\u00f9ng ng\u00e0nh th\u00e0nh c\u00e1c \u0111\u01a1n v\u1ecb nh\u01b0\u1ee3ng quy\u1ec1n. B\u00ean nh\u1eadn quy\u1ec1n \u0111\u01b0\u1ee3c c\u1ea5p ph\u00e9p s\u1eed d\u1ee5ng nh\u00e3n hi\u1ec7u, ch\u01b0\u01a1ng tr\u00ecnh ti\u1ebfp th\u1ecb, h\u1ec7 th\u1ed1ng \u0111\u00e0o t\u1ea1o v\u00e0 ti\u00eau chu\u1ea9n d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng. B\u00ean nh\u01b0\u1ee3ng quy\u1ec1n s\u1ebd th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng nhanh v\u1ec1 s\u1ed1 l\u01b0\u1ee3ng \u0111\u01a1n v\u1ecb nh\u01b0\u1ee3ng quy\u1ec1n v\u00e0 c\u00f3 thu nh\u1eadp t\u1eeb ph\u00ed b\u1ea3n quy\u1ec1n.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">L\u0129nh v\u1ef1c ti\u00eau bi\u1ec3u: M\u00f4i gi\u1edbi b\u1ea5t \u0111\u1ed9ng s\u1ea3n, c\u00e1c c\u00f4ng ty d\u1ecbch v\u1ee5 chuy\u00ean nghi\u1ec7p nh\u01b0 v\u1ec7 sinh, s\u1eeda ch\u1eefa, l\u1eafp \u0111\u1eb7t,&#8230;<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">B\u1ea1n mu\u1ed1n t\u00ecm hi\u1ec3u th\u00eam <strong>Branding<\/strong>? H\u00e3y \u0111\u00f3n \u0111\u1ecdc nh\u1eefng b\u00e0i vi\u1ebft m\u1edbi tr\u00ean <a href=\"https:\/\/adsmo.vn\/kien-thuc-ve-branding\/\"><strong>ki\u1ebfn th\u1ee9c v\u1ec1 Branding<\/strong><\/a>\u00a0m\u1ed7i ng\u00e0y t\u1ea1i website <strong>ADSMO<\/strong>.<\/span><\/p>\n<p>Xem th\u00eam:<\/p>\n<ul>\n<li><a href=\"https:\/\/adsmo.vn\/en\/what-is-a-brand-story\/\">What is a brand story?<\/a><\/li>\n<li><a href=\"https:\/\/adsmo.vn\/en\/create-brand-name\/\">5 ways to name a good, impressive brand<\/a><\/li>\n<\/ul>\n<div class=\"entry-contentsss\">\n<p>ADSMO &#8211; INFORMATION TECHNOLOGY &amp; MARKETING solution, providing customized Enterprise Software solutions, consulting on building digital platforms with the mission:<br \/>\n<strong><b>TOTAL solution, BREAKTHROUGH development &#8211; Optimizing COSTS &#8211; Increasing PROFITS<\/b>. We are committed to providing you with:<\/strong><\/p>\n<ul>\n<li>Management solutions tailored to your business needs.<\/li>\n<li>Easy-to-use and efficient systems.<\/li>\n<li>Professional customer support services.<\/li>\n<\/ul>\n<p><b>Contact ADSMO now for a free consultation:<\/b><\/p>\n<ul>\n<li>Address:<strong><a href=\"https:\/\/www.google.com\/maps\/place\/ADSMO+Digital+Marketing+Marketing+Service+Traffic\/@20.91282,106.6718193,17z\/data=!3m1!4b1!4m5!3m4!1s0x314a7b6a35be4ead:0xae645af55cbb86de!8m2!3d20.91282!4d106.674008\" target=\"_blank\" rel=\"nofollow noopener\">8th Floor, HD Tower Building &#8211; 22 Pho Moi &#8211; Thuy Nguyen Ward &#8211; City. Hai Phong<\/a><\/strong><\/li>\n<li>Website:\u00a0<strong><a href=\"https:\/\/adsmo.vn\/en\/\">https:\/\/adsmo.vn<\/a><\/strong><\/li>\n<li>Email:\u00a0<strong><a href=\"mailto:info@adsmo.vn\">info@adsmo.vn<\/a><\/strong><\/li>\n<li>Hotline:\u00a0<strong><a href=\"tel: 0356105388\">0356 105 388<\/a><\/strong><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Franchising is one of the most popular business models today. So what is franchising and where does&#8230;<\/p>\n","protected":false},"author":34,"featured_media":31440,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[256],"tags":[],"class_list":["post-35321","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-knowledge-of-branding"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is franchising? 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