{"id":35345,"date":"2022-09-25T20:01:56","date_gmt":"2022-09-25T13:01:56","guid":{"rendered":"https:\/\/adsmo.vn\/video-quang-cao-game\/"},"modified":"2026-03-09T17:24:18","modified_gmt":"2026-03-09T10:24:18","slug":"game-promotional-videos","status":"publish","type":"post","link":"https:\/\/adsmo.vn\/en\/game-promotional-videos\/","title":{"rendered":"Game Promotional Videos &#8211; Effective Marketing Secrets in the Booming Game Industry Era"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Do you want to promote your game to reach more players? Then a game promotional video is an indispensable key to a successful marketing campaign. Producing an attractive and impressive game promotional video is not easy. Through this article, <strong>ADMSO<\/strong> will help you better understand how to design an effective <strong>game promotional video<\/strong> to attract users.<\/span><\/p>\n<h2 style=\"text-align: justify;\"><b>1. Why do you need to make a game promotional video?<\/b><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">In recent years, the game industry has exploded. The game market has also become fiercely competitive. <a href=\"https:\/\/adsmo.vn\/en\/giai-phap\/video-advertising-design\/\"><strong>Video advertising design<\/strong><\/a> is a great way for publishers to reach and build a strong community of players. <\/span><\/p>\n<h3 style=\"text-align: justify;\"><b>1.1 The perfect way to introduce a game<\/b><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Video advertising is the best tool to introduce game features. According to Mobile Action, more than 50% of top mobile games have video ads. In just a short video of less than 1 minute, publishers can provide players with the potential of the game. As well as showing the graphics, storyline, characters, missions, levels, and achievements in the game. For gamers, these are the deciding factors in whether to download a game or not.<\/span><\/p>\n<p style=\"text-align: justify;\"><img decoding=\"async\" class=\"size-full wp-image-26701 aligncenter\" src=\"https:\/\/adsmo.vn\/wp-content\/uploads\/2022\/04\/tai-sao-can-lam-video-quang-cao-game.jpg\" alt=\"why do we need to make a game advertising video\" width=\"650\" height=\"433\" \/><\/p>\n<h3 style=\"text-align: justify;\"><b>1.2 Increase conversion<\/b><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Advertising videos can influence users&#8217; decisions. Not only can they introduce the game, but they can also promote conversions well. According to StoreMaven, an effective video can boost conversion rates by 40%. Games with video ads in the CH Play or App Store app stores will receive more downloads. <\/span><\/p>\n<ul>\n<li><strong>Read more: <a href=\"https:\/\/adsmo.vn\/video-quang-cao-my-pham\/\">Attract customers at first sight with the power of cosmetic advertising videos<\/a> <\/strong><\/li>\n<\/ul>\n<h2 style=\"text-align: justify;\"><b>2. Popular types of game advertising videos<\/b><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Depending on the target and customer position in the purchasing journey, game publishers can choose the appropriate video type. Here are 3 popular types of video ads:<\/span><\/p>\n<h3 style=\"text-align: justify;\"><b>2.1 Game introduction videos<\/b><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Videos help build game recognition, showing the audience the content and graphics of the game. Game introduction videos are often posted on Youtube, Websites,&#8230;<\/span><\/p>\n<h3 style=\"text-align: justify;\"><b>2.2 Preview videos on app stores<\/b><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">These are simple videos that users can experience the game before downloading it from the Apple or Android app store. Preview videos require certain technical and creative requirements. Therefore, it is important to write the script and edit the video accordingly.<\/span><\/p>\n<p style=\"text-align: justify;\"><img decoding=\"async\" class=\"size-full wp-image-26703 aligncenter\" src=\"https:\/\/adsmo.vn\/wp-content\/uploads\/2022\/04\/cac-loai-video-quang-cao-game.jpg\" alt=\"cac loai video quang cao game\" width=\"650\" height=\"488\" \/><\/p>\n<h3 style=\"text-align: justify;\"><b>2.3 Video Ads<\/b><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">These are short videos that will be advertised on Social Media platforms such as Youtube, Facebook, Instagram, Tiktok,&#8230; To attract new users who do not know about your game, you need to create attractive and engaging Video Ads right from the first seconds first.<\/span><\/p>\n<ul>\n<li><strong>Read now: <a href=\"https:\/\/adsmo.vn\/en\/make-brand-advertising-videos\/\">Make brand advertising videos: Build reputation, spread brand widely<\/a> <\/strong><\/li>\n<\/ul>\n<h2 style=\"text-align: justify;\"><b>3. Notes when making game advertising videos<\/b><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Here are some notes to help producers make good, attractive game advertising videos that impress the audience.<\/span><\/p>\n<h3 style=\"text-align: justify;\"><b>3.1 Video duration<\/b><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">The first thing to consider is how long your advertising video will be. Game advertising videos have a maximum duration of 2 minutes and an optimal duration of about 40 seconds to 1 minute. For previews on app stores like the App Store, game advertising videos must be under 30 seconds and have a frame rate of 30fps.<\/span><\/p>\n<h3 style=\"text-align: justify;\"><b>3.2 Video content<\/b><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Let&#8217;s come to ways to build the most complete and engaging content for game advertising videos.<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><b><i>Introduction: <\/i><\/b><span style=\"font-weight: 400;\">At the beginning of the game advertising video, tell a story, a setting or a specific character. Storytelling will help producers reach and arouse users&#8217; curiosity more effectively and deeply than simply introducing a series of game features.<\/span><\/li>\n<\/ul>\n<ul style=\"text-align: justify;\">\n<li><b><i>Show the game&#8217;s features: <\/i><\/b><span style=\"font-weight: 400;\">Show the game&#8217;s features that you think are attractive combined with eye-catching effects. However, note to only choose features that will create outstanding characteristics for your game compared to other products on the market.<\/span><\/li>\n<\/ul>\n<ul style=\"text-align: justify;\">\n<li><b><i>Message: <\/i><\/b><span style=\"font-weight: 400;\">You can end the game&#8217;s promotional video with a slogan and Call to action, calling on viewers to download the game and experience it. <\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><img decoding=\"async\" class=\"size-full wp-image-26702 aligncenter\" src=\"https:\/\/adsmo.vn\/wp-content\/uploads\/2022\/04\/cach-lam-video-quang-cao-game.jpg\" alt=\"cach lam video quang cao game\" width=\"650\" height=\"367\" \/><\/p>\n<ul>\n<li><strong>Service: <a href=\"https:\/\/adsmo.vn\/en\/giai-phap\/video-marketing\/\">Reputable, professional, cost-optimized Video Marketing<\/a><\/strong><\/li>\n<\/ul>\n<h2 style=\"text-align: justify;\"><b>4. Steps to produce a game advertising video<\/b><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">After determining the duration and building the content, you can start producing the video, conveying the message to the audience through the following steps:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><b><i>Write Storyline: <\/i><\/b><span style=\"font-weight: 400;\">Write out the messages you need to convey to the audience and emphasize them in each appropriate scene.<\/span><\/li>\n<\/ul>\n<ul style=\"text-align: justify;\">\n<li><b><i>Drawing Storyboard: <\/i><\/b><span style=\"font-weight: 400;\">Pre-build rough cut scenes for each scene such as setting, characters, paths, camera angles, etc.<\/span><\/li>\n<\/ul>\n<ul style=\"text-align: justify;\">\n<li><b><i>Image processing: <\/i><\/b><span style=\"font-weight: 400;\">Process appropriate effects to make the scene more impressive and attractive. However, do not be too greedy to insert too many effects, which will make viewers feel &#8220;overwhelmed&#8221; and not pay attention to the messages conveyed.<\/span><\/li>\n<\/ul>\n<ul style=\"text-align: justify;\">\n<li><b><i>Sound effects: <\/i><\/b><span style=\"font-weight: 400;\">Incorporate Sound Effects and Background Music into the game advertising video to make the video more vivid.<\/span><\/li>\n<\/ul>\n<ul style=\"text-align: justify;\">\n<li><b><i>Post-processing: <\/i><\/b><span style=\"font-weight: 400;\">Set up standard formats for the video before publishing to the channel such as capacity, frame rate, resolution, etc.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\"><a href=\"https:\/\/adsmo.vn\/en\/\"><strong>ADSMO<\/strong><\/a> &#8211; A reputable and quality address for designing marketing videos. In addition to comprehensive Digital Marketing solutions such as Website design, SEO, advertising, we also provide advertising video making services for many fields and products and services. <\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">ADSMO provides service packages that suit the needs and budgets of customers. Professional and flexible processes, steps from receiving briefs, coming up with ideas, filming, post-production to video delivery are all optimized, both fast and effective. <\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">If your business needs to <a href=\"https:\/\/adsmo.vn\/en\/how-to-make-videos\/\"><strong>make a product advertising video<\/strong><\/a>, please contact ADSMO via hotline<strong> 0356.105.488 &#8211; 0356.105.388<\/strong> for advice and quotation. <\/span><\/p>\n<div class=\"entry-contentsss\">\n<p>ADSMO &#8211; INFORMATION TECHNOLOGY &amp; MARKETING solution, providing customized Enterprise Software solutions, consulting on building digital platforms with the mission:<br \/>\n<strong><b>TOTAL solution, BREAKTHROUGH development &#8211; Optimizing COSTS &#8211; Increasing PROFITS<\/b>. We are committed to providing you with:<\/strong><\/p>\n<ul>\n<li>Management solutions tailored to your business needs.<\/li>\n<li>Easy-to-use and efficient systems.<\/li>\n<li>Professional customer support services.<\/li>\n<\/ul>\n<p><b>Contact ADSMO now for a free consultation:<\/b><\/p>\n<ul>\n<li>Address:<strong><a href=\"https:\/\/www.google.com\/maps\/place\/ADSMO+Digital+Marketing+Marketing+Service+Traffic\/@20.91282,106.6718193,17z\/data=!3m1!4b1!4m5!3m4!1s0x314a7b6a35be4ead:0xae645af55cbb86de!8m2!3d20.91282!4d106.674008\" target=\"_blank\" rel=\"nofollow noopener\">8th Floor, HD Tower Building &#8211; 22 Pho Moi &#8211; Thuy Nguyen Ward &#8211; City. Hai Phong<\/a><\/strong><\/li>\n<li>Website:\u00a0<strong><a href=\"https:\/\/adsmo.vn\/en\/\">https:\/\/adsmo.vn<\/a><\/strong><\/li>\n<li>Email:\u00a0<strong><a href=\"mailto:info@adsmo.vn\">info@adsmo.vn<\/a><\/strong><\/li>\n<li>Hotline:\u00a0<strong><a href=\"tel: 0356105388\">0356 105 388<\/a><\/strong><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Do you want to promote your game to reach more players? Then a game promotional video is&#8230;<\/p>\n","protected":false},"author":34,"featured_media":31520,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[253],"tags":[],"class_list":["post-35345","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Game Promotional Videos - Marketing Secrets in the Game Industry Era<\/title>\n<meta name=\"description\" content=\"B\u1ea1n mu\u1ed1n qu\u1ea3ng b\u00e1 game ti\u1ebfp c\u1eadn nhi\u1ec1u ng\u01b0\u1eddi ch\u01a1i? 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