{"id":35349,"date":"2022-09-25T18:36:01","date_gmt":"2022-09-25T11:36:01","guid":{"rendered":"https:\/\/adsmo.vn\/nhung-tieu-chi-can-biet-khi-danh-gia-va-phan-tich-website\/"},"modified":"2025-07-28T14:50:15","modified_gmt":"2025-07-28T07:50:15","slug":"criteria-to-know-when-evaluating-and-analyzing-websites","status":"publish","type":"post","link":"https:\/\/adsmo.vn\/en\/criteria-to-know-when-evaluating-and-analyzing-websites\/","title":{"rendered":"Criteria to know when evaluating and analyzing websites"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\"><strong>Website<\/strong> has now become a trend, the &#8220;face&#8221; of many businesses &#8211; your &#8220;representative face&#8221; in the world, where, from there, after just 1 click and 0.1s, the whole world will know about your business. Depending on the strategic vision and investment capacity of the business, the business will develop <a href=\"https:\/\/adsmo.vn\/en\/giai-phap\/marketing-online\/\"><strong><span style=\"font-weight: 400;\">Online Marketing<\/span><\/strong><\/a> how, usually when developing a website, businesses will have 1 main website and many satellite websites revolving around each other&#8230; Depending on the goal such as: &#8220;inviting many guests to visit&#8221;, helping &#8220;guests&#8221; remember the host or enticing &#8220;guests&#8221; to buy products&#8230; Website analysis will help businesses understand why &#8220;guests&#8221; like to visit your website. Or why your website has a beautiful &#8220;face&#8221; but no one visits, understanding the habits, interests, and locations of &#8220;guests&#8221; will help businesses improve their &#8220;treatment&#8221; strategies with customers, thereby achieving their goals.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Issues that need to be analyzed of a website &#8211; hearing this concept sounds esoteric and makes it difficult for beginners to grasp the starting point, even if you use tools and have a lot of data, do you know what to use them for? What are the issues you need to pay attention to when analyzing a website?<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><span style=\"font-weight: 400;\">Why is there such a website?<\/span><\/li>\n<\/ul>\n<ul style=\"text-align: justify;\">\n<li><span style=\"font-weight: 400;\">What is the business&#8217;s goal when<\/span> <span style=\"font-weight: 400;\">designing a website?<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><img decoding=\"async\" class=\"aligncenter wp-image-3561 size-full\" title=\"Criteria for evaluating and analyzing websites\" src=\"https:\/\/adsmo.vn\/wp-content\/uploads\/2020\/05\/nhung-tieu-chi-can-biet-khi-danh-gia-va-phan-tich-website-04.jpg\" alt=\"Those criteria to know when evaluating and analyzing a well-functioning website\" width=\"650\" height=\"433\" srcset=\"https:\/\/adsmo.vn\/wp-content\/uploads\/2020\/05\/nhung-tieu-chi-can-biet-khi-danh-gia-va-phan-tich-website-04.jpg 650w, https:\/\/adsmo.vn\/wp-content\/uploads\/2020\/05\/nhung-tieu-chi-can-biet-khi-danh-gia-va-phan-tich-website-04-300x200.jpg 300w, https:\/\/adsmo.vn\/wp-content\/uploads\/2020\/05\/nhung-tieu-chi-can-biet-khi-danh-gia-va-phan-tich-website-04-600x400.jpg 600w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"list-style-type: none;\">\n<ul>\n<li><span style=\"font-weight: 400;\">UX?<\/span><\/li>\n<li><span style=\"font-weight: 400;\">UI?<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Investment potential? Development potential?<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Does the website exist yet? If you already have a website, what is already on the website?<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Content status<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Traffic status<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Onpage status<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Website source code and upgradeability?<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Offpage status<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Social capabilities<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Combining other Marketing methods<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h2 style=\"text-align: justify;\">1. Purpose of the Website<\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">It may sound unbelievable, but the truth is that determining the purpose of a website is extremely important when determining the direction of operation of that website and bringing benefits to the business. Currently, many businesses and business units build and keep websites for unbelievable purposes: seeing other units with websites, they also invest in one, or have a website to appear professional to customers.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"aligncenter wp-image-3562 size-full\" title=\"Criteria for evaluating and analyzing websites\" src=\"https:\/\/adsmo.vn\/wp-content\/uploads\/2020\/05\/nhung-tieu-chi-can-biet-khi-danh-gia-va-phan-tich-website-03.jpg\" alt=\"The purpose of the website for your business\" width=\"650\" height=\"372\" srcset=\"https:\/\/adsmo.vn\/wp-content\/uploads\/2020\/05\/nhung-tieu-chi-can-biet-khi-danh-gia-va-phan-tich-website-03.jpg 650w, https:\/\/adsmo.vn\/wp-content\/uploads\/2020\/05\/nhung-tieu-chi-can-biet-khi-danh-gia-va-phan-tich-website-03-300x172.jpg 300w, https:\/\/adsmo.vn\/wp-content\/uploads\/2020\/05\/nhung-tieu-chi-can-biet-khi-danh-gia-va-phan-tich-website-03-350x200.jpg 350w, https:\/\/adsmo.vn\/wp-content\/uploads\/2020\/05\/nhung-tieu-chi-can-biet-khi-danh-gia-va-phan-tich-website-03-600x343.jpg 600w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Right from the first step of analyzing the website, must determine the purpose of the website, evaluate whether the website is really necessary or not, whether it needs to be redesigned or not. Usually the main purpose of the website will be:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><span style=\"font-weight: 400;\">Sales<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Make<\/span> <span style=\"font-weight: 400;\"><a style=\"color: #3366ff;\" href=\"https:\/\/adsmo.vn\/giai-phap\/thiet-ke\/nhan-dien-thuong-hieu\/\"><strong>th\u01b0\u01a1ng th\u01b0\u01a1ng<\/strong><\/a><\/span><\/li>\n<li><span style=\"font-weight: 400;\">Attract traffic to other websites<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Depending on the purpose, there will be different ways of building.<\/span><\/p>\n<h2 style=\"text-align: justify;\">2.UX and UI<\/h2>\n<p style=\"text-align: justify;\"><img decoding=\"async\" class=\"aligncenter wp-image-3563 size-full\" title=\"Criteria for evaluating and analyzing websites\" src=\"https:\/\/adsmo.vn\/wp-content\/uploads\/2020\/05\/nhung-tieu-chi-can-biet-khi-danh-gia-va-phan-tich-website-06.jpg\" alt=\"UX\/UI standard interface\" width=\"650\" height=\"276\" srcset=\"https:\/\/adsmo.vn\/wp-content\/uploads\/2020\/05\/nhung-tieu-chi-can-biet-khi-danh-gia-va-phan-tich-website-06.jpg 650w, https:\/\/adsmo.vn\/wp-content\/uploads\/2020\/05\/nhung-tieu-chi-can-biet-khi-danh-gia-va-phan-tich-website-06-300x127.jpg 300w, https:\/\/adsmo.vn\/wp-content\/uploads\/2020\/05\/nhung-tieu-chi-can-biet-khi-danh-gia-va-phan-tich-website-06-600x255.jpg 600w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">&#8211; UX is an abbreviation for User Experience, which is the user experience when they are interacting or using your website, including the entire shopping process, needs, behavioral preferences.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">&#8211; UI is an abbreviation for User Interface &#8211; what users see on the website such as design, layout, website interface, images, content to brand recognition points&#8230;<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">UX-UI are two extremely important parts of a website, because this directly affects the user experience, directly affecting the conversion rate. When investing in a website, no matter how good the content is, if the interface and layout are too bad, not meeting the user&#8217;s needs, the website will be broken. In the interface, there must always be highlights, brand recognition points, and the layout of images and text must be balanced.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\"><em>Some tools to help you improve images and interfaces:<\/em><\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><span style=\"font-weight: 400;\">Adobe Photoshop<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Adobe After Effect<\/span><\/li>\n<li><span style=\"font-weight: 400;\">AI<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Flinto<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Icon Slate<\/span><\/li>\n<\/ul>\n<h2 style=\"text-align: justify;\">3. Content<\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">With a completely new, blank website, content deployment is much easier, and content orientation can be deployed immediately because there is no need to analyze existing content on the website.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">With a website with available content, your task is to analyze that content, then based on the purpose of the website to edit the content and develop content orientation according to the main focus.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">With content, it is necessary to identify the following issues for improvement. <\/span><\/p>\n<p style=\"text-align: justify;\"><img decoding=\"async\" class=\"aligncenter wp-image-3564 size-full\" title=\"Criteria for evaluating and analyzing websites\" src=\"https:\/\/adsmo.vn\/wp-content\/uploads\/2020\/05\/nhung-tieu-chi-can-biet-khi-danh-gia-va-phan-tich-website-01.jpg\" alt=\"The content of a website determines customer retention\" width=\"650\" height=\"432\" srcset=\"https:\/\/adsmo.vn\/wp-content\/uploads\/2020\/05\/nhung-tieu-chi-can-biet-khi-danh-gia-va-phan-tich-website-01.jpg 650w, https:\/\/adsmo.vn\/wp-content\/uploads\/2020\/05\/nhung-tieu-chi-can-biet-khi-danh-gia-va-phan-tich-website-01-300x199.jpg 300w, https:\/\/adsmo.vn\/wp-content\/uploads\/2020\/05\/nhung-tieu-chi-can-biet-khi-danh-gia-va-phan-tich-website-01-600x399.jpg 600w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">&#8211; Current content quality (if any)<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">&#8211; Is the content original or copied, duplicated.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">&#8211; What content is top traffic?<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">&#8211; What content generates conversions?<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">&#8211; Common content errors?<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">&#8211; List of on-page content errors<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">&#8211; Tag tags\u2026<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\"><em>For websites with too much copying, there are three options for web developers to choose from:<\/em><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">&#8211; Fastest: accept adding a large amount of new quality content to compensate for the loss of deleting all duplicate content.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">&#8211; Safest: Go to each URL to edit all duplicate content, then submit each URL to Google. Edit content without editing URL &#8211; this does not lose the URL and increases trust back to the content.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">&#8211; Risky: Accept to delete everything except the domain trust and start over.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\"><em>Some content analysis tools on the website:<\/em><\/span><\/p>\n<ul>\n<li style=\"text-align: justify;\"><span style=\"font-weight: 400;\">CopyScape<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Google Analytics<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Ahrefs.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">ADSMO SERVICES PROVIDED<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\"><a style=\"color: #3366ff;\" href=\"https:\/\/adsmo.vn\/en\/giai-phap\/website-design\/\">SEO standard web design<\/a><\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\"><a style=\"color: #3366ff;\" href=\"https:\/\/adsmo.vn\/en\/giai-phap\/website-administration\/\">Website Administration Service<\/a><\/span><\/p>\n<div class=\"entry-contentsss\">\n<p>ADSMO \u2013 INFORMATION TECHNOLOGY &#038; MARKETING solution, providing customized Enterprise Software solutions, consulting on building digital platforms with the mission:<br \/>\n<strong><b>TOTAL Solution, BREAKTHROUGH Development \u2013 Optimizing COSTS \u2013 Increasing PROFITS<\/b>. We are committed to providing you with:<\/strong><\/p>\n<ul>\n<li>Management solutions tailored to your business needs.<\/li>\n<li>Easy-to-use and efficient systems.<\/li>\n<li>Professional customer support services.<\/li>\n<\/ul>\n<p><b>Contact ADSMO now for a free consultation:<\/b><\/p>\n<ul>\n<li>Address:<strong><a href=\"https:\/\/www.google.com\/maps\/place\/ADSMO+Digital+Marketing+Marketing+Service+Traffic\/@20.91282,106.6718193,17z\/data=!3m1!4b1!4m5!3m4!1s0x314a7b6a35be4ead:0xae645af55cbb86de!8m2!3d20.91282!4d106.674008\" target=\"_blank\" rel=\"nofollow noopener\">8th Floor, HD Tower Building &#8211; 22 Pho Moi &#8211; Thuy Nguyen Ward &#8211; City. Hai Phong<\/a><\/strong><\/li>\n<li>Website:\u00a0<strong><a href=\"https:\/\/adsmo.vn\/en\/\">https:\/\/adsmo.vn<\/a><\/strong><\/li>\n<li>Email:\u00a0<strong><a href=\"mailto:info@adsmo.vn\">info@adsmo.vn<\/a><\/strong><\/li>\n<li>Hotline:\u00a0<strong><a href=\"tel: 0356105388\">0356 105 388<\/a><\/strong><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Website has now become a trend, the &#8220;face&#8221; of many businesses &#8211; your &#8220;representative face&#8221; in the&#8230;<\/p>\n","protected":false},"author":1,"featured_media":29775,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[217],"tags":[],"class_list":["post-35349","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc-ve-website"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Criteria to know when evaluating and analyzing websites<\/title>\n<meta name=\"description\" content=\"What are the issues you need to pay attention to when analyzing a website? 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