{"id":35403,"date":"2022-09-23T15:19:38","date_gmt":"2022-09-23T08:19:38","guid":{"rendered":"https:\/\/adsmo.vn\/tiep-thi-tang-cuong-cuoc-cach-mang-moi-trong-marketing-5-0\/"},"modified":"2026-03-09T17:28:23","modified_gmt":"2026-03-09T10:28:23","slug":"augmented-marketing-the-new-revolution-in-marketing-5-0","status":"publish","type":"post","link":"https:\/\/adsmo.vn\/en\/augmented-marketing-the-new-revolution-in-marketing-5-0\/","title":{"rendered":"Augmented Marketing – The New Revolution in Marketing 5.0"},"content":{"rendered":"

In the book Marketing 5.0: Technology for Humanity<\/strong><\/em>, Philip Kotler and his colleagues mentioned Augmented Marketing<\/strong> as one of the new development trends in the digital age.<\/span><\/p>\n

Continuing the content about Marketing 5.0, Adsmo would like to share with you the general knowledge about Augmented Marketing.<\/span><\/p>\n

See more<\/em><\/strong>: Marketing 5.0 – The era of digital marketing for humanity<\/strong><\/a><\/p>\n

Augmented Marketing – An inevitable development trend in the digital age Augmented Reality (AR) is an emerging technology development trend in marketing, expected to continue to grow rapidly to serve market needs. The technology allows brands to create unique, impressive real-life experiences for customers on mobile platforms. AR provides businesses with a tool to boost sales and enhance brand value through mobile devices.<\/strong><\/h2>\n
\"AR
cong-nghe-ar-xu-huong-phat-trien-trong ky-nguyen-so<\/figcaption><\/figure>\n

Augmented reality technology seems to have erased the boundary between the real world and the virtual world. virtual, is considered a driving force for marketing and sales innovations in the near future. Marketing campaigns<\/strong><\/a> using AR will be an opportunity for businesses to upgrade customer experience, create momentum to increase business opportunities and close orders.<\/span><\/p>\n

Augmented marketing is clearly defined as the integration of AR technology to add value to marketing activities. Businesses today can consider augmented marketing as a marketing or sales strategy that allows brands to help consumers interact with them and make smarter purchasing decisions. In particular, augmented marketing helps companies free up human resources to do other work.<\/span><\/p>\n

According to Gartner, 72% of customer interactions will involve new technologies such as AI, chatbots, and text messages by 2022. Although digital platforms cannot completely replace human-to-human interactions, technology can save human resources to help businesses operate more effectively. In the future, Gen Y and Gen Z will continue to promote augmented marketing. These are two generations born and raised in the era of the Internet boom and technology is a part of their lives.<\/span><\/p>\n

\"IKEA
ikea-ung-dung-cong-nghe-thuc-te-tang-cuong<\/figcaption><\/figure>\n

With AR, customers do not have to go directly to the store or showroom to buy products, but through modern mobile devices they can still experience the reality of the business’s products and services. Many companies such as IKEA and Sephora have applied augmented reality technology to allow users to try out products on digital platforms. Or at real estate companies, home design using AR technology will help customers experience the real space of the interior and exterior of the house instead of just viewing static images on website<\/strong><\/a> or having to go directly to the house. Augmented marketing will provide customers with real experiences, information about products and services, and support staff to advise and sell more easily.<\/span><\/p>\n

Benefits of augmented marketing in Digital Marketing campaigns<\/strong><\/h2>\n

In fact, many businesses have applied AR in marketing and believe that the strategy helps increase sales, enhance brand value, and create unique and interesting experiences for customers. So what are the benefits of augmented marketing?<\/span><\/p>\n