{"id":35432,"date":"2022-09-22T19:52:13","date_gmt":"2022-09-22T12:52:13","guid":{"rendered":"https:\/\/adsmo.vn\/tai-san-thuong-hieu-la-gi\/"},"modified":"2026-03-09T17:27:58","modified_gmt":"2026-03-09T10:27:58","slug":"what-is-brand-equity-give-value-receive-trust","status":"publish","type":"post","link":"https:\/\/adsmo.vn\/en\/what-is-brand-equity-give-value-receive-trust\/","title":{"rendered":"What is brand equity? Give value, receive trust"},"content":{"rendered":"

For a business, brand is everything. For customers, brand is the most recognizable feature of a business. At the same time, brand also helps businesses differentiate themselves from competitors. Building a brand<\/a><\/span><\/strong> is one thing, but protecting brand assets is another. So what is brand assets and why are they so important? <\/span><\/p>\n

1. What is Brand Equity?<\/h2>\n

Brand Equity<\/strong> is known as Brand Equity, in marketing, brand equity is used to refer to the value of a brand, that is, the social value of a famous brand. The owner of a famous brand can generate more revenue from brand recognition alone because consumers will perceive products of famous brands as better than products of less famous brands. <\/span>(Source: <\/span><\/i>Wikipedia<\/span><\/span><\/i><\/a>)<\/span><\/i><\/p>\n

More specifically, Brand Equity is a set of tangible brand assets and liabilities related to the brand’s name and logo, which increase or decrease the value of products and services. <\/span><\/p>\n

Connecting \u201cBrand\u201d to the concepts of \u201cEquity\u201d and \u201cAssets\u201d has completely transformed the marketing function, allowing it to expand and go beyond the scope of strategy and tactics. <\/span><\/p>\n

A business with positive brand equity<\/strong> means that customers are willing to pay a premium for a product, even though they could get the same quality from a competitor selling at a lower price. A business with brand equity will have a lower opportunity cost of bringing a product to market than its competitors. This difference is factored into the profit margin. Brand Equity helps businesses earn more profit on each sale. <\/span><\/p>\n

2. Why is brand equity so valuable?<\/h2>\n

Another aspect of brand equity is providing value to customers. It enhances customers’ ability to interpret and process information, improves their confidence in making purchase decisions, and influences the quality of the user experience. <\/span><\/p>\n