{"id":35444,"date":"2022-09-22T17:33:12","date_gmt":"2022-09-22T10:33:12","guid":{"rendered":"https:\/\/adsmo.vn\/phong-cach-thuong-hieu-la-gi\/"},"modified":"2025-07-30T19:41:30","modified_gmt":"2025-07-30T12:41:30","slug":"what-is-brand-style","status":"publish","type":"post","link":"https:\/\/adsmo.vn\/en\/what-is-brand-style\/","title":{"rendered":"What is brand style? The \u201cimprint\u201d that makes the brand different"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">In the field of <span style=\"color: #3366ff;\"><strong><a style=\"color: #3366ff;\" href=\"https:\/\/adsmo.vn\/en\/giai-phap\/brand-building-strategy\/\">brand building<\/a><\/strong><\/span>, people often mention <span style=\"color: #3366ff;\"><strong><a style=\"color: #3366ff;\" href=\"https:\/\/adsmo.vn\/en\/what-is-brand-personality\/\">brand personality<\/a><\/strong><\/span>. But have you ever heard of brand style? What is brand style? Between brand style and brand personality, which factor is more important? And how to determine brand style? Let&#8217;s find out with Adsmo in this article.<\/span><\/p>\n<h2 style=\"text-align: justify;\">1. What is brand style?<\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">For businesses, in addition to providing quality products\/services or beautiful packaging, one of the equally important factors to attract customers&#8217; attention and make them remember the brand for a long time is brand style.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 500;\"><strong>Brand style<\/strong> is the brand&#8217;s mark or the unique identity of each business that customers perceive.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Why is brand style important? Because in reality, many customers make purchasing decisions simply because they feel that the brand has a style that suits them. That style makes them impressed and comfortable when experiencing the product. Brand style plays an important role in the journey to &#8220;reaching&#8221; customer satisfaction with the brand.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">The world&#8217;s leading brands have also established their position in the industry by building their own unique, distinctive style. <\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Examples of famous fashion brands that every woman dreams of:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Louis Vuitton<\/strong>: Sophisticated, perfect style<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Chanel<\/strong>: Classic style<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Burberry<\/strong>: Luxurious style<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Gucci<\/strong>: Aristocratic style<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Versace<\/strong>: Fashionable style<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Creating a unique brand style will help businesses leave a deep impression in the minds of customers. There is a clear direction for developing future products\/services.<\/span><\/p>\n<h2 style=\"text-align: justify;\">2. Is Brand Personality or Brand Style More Important?<\/h2>\n<figure id=\"attachment_23304\" aria-describedby=\"caption-attachment-23304\" style=\"width: 650px\" class=\"wp-caption aligncenter\"><img class=\"size-full wp-image-23304\" src=\"https:\/\/adsmo.vn\/wp-content\/uploads\/2020\/12\/tinh-cach-hay-phong-cach-thuong-hieu-quan-trong-adsmo-min-Bach-Tuyet-Bridal.jpg\" alt=\"Is Brand Personality or Brand Style More Important?\" width=\"650\" height=\"352\" \/><figcaption id=\"caption-attachment-23304\" class=\"wp-caption-text\">Is Brand Personality or Brand Style More Important?<\/figcaption><\/figure>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Just like in real life, we all have personalities, but not everyone has a clear, unique style. This is the reason why we can be impressed and remember some people from the first meeting. But some others are not.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Brand style is similar, leading brands to have the position they have today have built for themselves a prominent, typical, unique brand style that is not confused with other brands on the market.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Brand personality and style both depend on the emotional connections between the customer&#8217;s mind and the brand. A brand with a clear, consistent, and distinct style will help increase the customer experience many times over.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Building a brand style is an important step in the brand personalization process. It is the key point that helps brands differentiate without seeing the brand name. At the same time, it is deeply rooted in the minds of consumers.<\/span><\/p>\n<h2 style=\"text-align: justify;\">3. Factors that influence brand style?<\/h2>\n<h3>3.1 Personality<\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">In the above section, we have a better understanding of the relationship between personality and style. Therefore, personality plays a dominant role in brand style. A brand with a warm, sincere, competent or sophisticated personality also affects the process of shaping brand style.<\/span><\/p>\n<h3>3.2 Color<\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Color makes brand style more easily recognizable. Each color has its own meaning to emphasize the style:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Black<\/strong>: Power, mystery, mystery, luxury, sophistication<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Yellow<\/strong>: Happiness, warmth, relaxation<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Red<\/strong>: Intense, passionate, love, attraction, vibrant<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Green<\/strong>: Nature, health strong, rich, full of life<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Navy Blue<\/strong>: Youthful, dynamic, safe, loyal, professional<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Purple<\/strong>: Luxurious, elegant, royal, feminist, romantic<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Orange<\/strong>: Playful, artistic, creative, energetic<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>White<\/strong>: Pure, clean, peaceful<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Pink<\/strong>: Feminine, innocent, gentle<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Brown<\/strong>: Reliable, cozy, solid<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">The color combination in the brand identity must be in harmony with the brand identity to convey and connect most accurately the emotions that the brand wants to express to customers.<\/span><\/p>\n<figure id=\"attachment_23305\" aria-describedby=\"caption-attachment-23305\" style=\"width: 650px\" class=\"wp-caption aligncenter\"><img class=\"size-full wp-image-23305\" src=\"https:\/\/adsmo.vn\/wp-content\/uploads\/2020\/12\/mau-sac-anh-huong-den-phong-cach-thuong-hieu-adsmo-min-Bach-Tuyet-Bridal.jpg\" alt=\"Color affects brand style\" width=\"650\" height=\"366\" \/><figcaption id=\"caption-attachment-23305\" class=\"wp-caption-text\">Color affects brand style<\/figcaption><\/figure>\n<h3>3.3 Identity image<\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Characteristic images will contribute to increasing the positive perception of the brand with the brand style. Images that are integrated with words, logos, lines, fonts, and characteristic colors will reflect the brand&#8217;s unique identity to customers at first sight. <\/span><\/p>\n<h3>3.4 Culture<\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Culture is a major factor in brand style perception. Customers are easily attracted to businesses with outstanding style. Good culture will easily connect customers with brands with unique, suitable styles.<\/span><\/p>\n<h3>3.5 Emotional attributes<\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Shaping style with emotions will help businesses easily win sympathy and connect with customers. Positive emotions have a clear correlation with brand personality groups and vice versa.<\/span><\/p>\n<h2 style=\"text-align: justify;\">4. Building a corporate brand style<\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">The following branding style building method will help your business become different and firmly rooted in the minds of target customers.<\/span><\/p>\n<h3>4.1 Typical brand style groups<\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Similar to the brand personality building process, brand style also includes different groups, each group will include the above elements such as personality and emotional attributes, color and identity image.<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Amiable style<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Charming style<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Simple, gentle style<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Luxurious style<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Creative style<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Professional style<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Humorous style<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Smart style<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Fashion style<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Brave style<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">There are also many other prominent styles such as sweet, safe, extroverted, introverted, natural, flashy, stylish, trustworthy,&#8230;<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">However, businesses should only choose a maximum of 3 styles for their brand. Among them, you must choose a main and most authentic style.<\/span><\/p>\n<figure id=\"attachment_23306\" aria-describedby=\"caption-attachment-23306\" style=\"width: 650px\" class=\"wp-caption aligncenter\"><img class=\"wp-image-23306 size-full\" src=\"https:\/\/adsmo.vn\/wp-content\/uploads\/2020\/12\/cac-nhom-phong-cach-thuong-hieu-adsmo-min-Bach-Tuyet-Bridal.jpg\" alt=\"Brand style groups\" width=\"650\" height=\"650\" \/><figcaption id=\"caption-attachment-23306\" class=\"wp-caption-text\">Brand style groups<\/figcaption><\/figure>\n<h3>4.2 Market research<\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Quantitative market research will help businesses easily compare with competitors, know the current brand style in the minds of customers after that defines a distinct style for the brand. <\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Some types of questions in the market research form:<\/span><\/p>\n<ol style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Ask<\/strong> <strong>a question to compare with competitors<\/strong>: Which brand do you think meets the criteria of being stylish (similar to other style groups). Scored on a scale of 10.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Ask a question specifically for your business<\/strong>: In your opinion, which of the following styles does brand A have? And also scored on a 10-point scale.<\/span><\/li>\n<\/ol>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Businesses should use online survey tools to easily summarize average scores and compare between businesses.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Here is a sample summary of the results of a business brand style survey:<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><span style=\"font-weight: 400;\">TT<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Brand<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Stylish<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Fashion<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Friendly<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Classy<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Smart<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Sweet<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Fun looks<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Professional<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Seductive<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Creativity<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">1<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Brand A<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u00a0><\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u00a0><\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u00a0><\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u00a0<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u00a0><\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u00a0><\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u00a0><\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u00a0><\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u00a0><\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u00a0><\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">2<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Brand B<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u00a0<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u00a0><\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u00a0><\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u00a0><\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u00a0><\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u00a0><\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u00a0><\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u00a0><\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u00a0><\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u00a0><\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">3<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Brand C<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u00a0><\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u00a0><\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u00a0><\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u00a0><\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u00a0><\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u00a0><\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u00a0><\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u00a0<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u00a0><\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u00a0><\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">4<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Brand D<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u00a0><\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u00a0><\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u00a0><\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u00a0><\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u00a0<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u00a0<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u00a0<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u00a0<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u00a0<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u00a0<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3>4.3 Analyze brand style with competitors<\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">From the above results, businesses can choose a brand style based on the following competitor analysis matrix:<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">As shown in the image above, suppose brand A (your brand) is leading in charm, so you can focus on building a charming brand image through product design, packaging, advertising, tradition, etc. Smart and creative are two attributes that the brand has not exploited. To create a difference, you should integrate this attribute into the overall style of the brand.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Has your brand defined a brand style to make a deep impression on customers&#8217; minds? If not, contact Adsmo immediately for advice and support in building the most unique and outstanding brand style. <\/span><\/p>\n<p style=\"text-align: justify;\"><i><span style=\"font-weight: 400;\">Reference source: The book &#8220;10 steps to take off a brand&#8221; by Brand Expert Dang Thanh Van.<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">See more:<\/span><\/p>\n<ul>\n<li><span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/adsmo.vn\/van-hoa-thuong-hieu-la-gi\/\">What is brand culture?<\/a><\/span><\/li>\n<li><span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/adsmo.vn\/en\/what-is-brand-equity-give-value-receive-trust\/\">What is brand equity?<\/span><\/li>\n<\/ul>\n<div class=\"entry-contentsss\">\n<p>ADSMO &#8211; INFORMATION TECHNOLOGY &#038; MARKETING solution, providing customized Enterprise Software solutions, consulting on building digital platforms with the mission:<br \/>\n<strong><b>TOTAL solution, BREAKTHROUGH development &#8211; Optimizing COSTS &#8211; Increasing PROFITS<\/b>. We are committed to providing you with:<\/strong><\/p>\n<ul>\n<li>Management solutions tailored to your business needs.<\/li>\n<li>Easy-to-use and efficient systems.<\/li>\n<li>Professional customer support services.<\/li>\n<\/ul>\n<p><b>Contact ADSMO now for a free consultation:<\/b><\/p>\n<ul>\n<li>Address:<strong><a href=\"https:\/\/www.google.com\/maps\/place\/ADSMO+Digital+Marketing+Marketing+Service+Traffic\/@20.91282,106.6718193,17z\/data=!3m1!4b1!4m5!3m4!1s0x314a7b6a35be4ead:0xae645af55cbb86de!8m2!3d20.91282!4d106.674008\" target=\"_blank\" rel=\"nofollow noopener\">8th Floor, HD Tower Building &#8211; 22 Pho Moi &#8211; Thuy Nguyen Ward &#8211; City. Hai Phong<\/a><\/strong><\/li>\n<li>Website:\u00a0<strong><a href=\"https:\/\/adsmo.vn\/en\/\">https:\/\/adsmo.vn<\/a><\/strong><\/li>\n<li>Email:\u00a0<strong><a href=\"mailto:info@adsmo.vn\">info@adsmo.vn<\/a><\/strong><\/li>\n<li>Hotline:\u00a0<strong><a href=\"tel: 0356105388\">0356 105 388<\/a><\/strong><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>In the field of brand building, people often mention brand personality. But have you ever heard of&#8230;<\/p>\n","protected":false},"author":34,"featured_media":30861,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[216],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is brand style? 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