ATTRACTIVE BANNER DESIGN
Effective message transmission solution

Designing advertising banners is a useful marketing tool that helps businesses promote their brands and convey messages effectively.

banner - an indispensable tool in marketing activities

Advertising banners are a popular marketing publication, especially in the era of strong digital development. Businesses use banners to enhance brand recognition, attract customers, evaluate measurability, and low cost. Banners can be found in many places such as on high-rise buildings, on the street, or on websites in marketing campaigns. Banners are one of the most effective advertising tools. Designing a beautiful banner will be a lever to attract viewers and customers to pay attention to the brand and redirect users to your website and business. The purpose of advertising banners is to promote the brand, services, and products of the business. If marketing activities lack banners, it will be difficult for the promotion program to be successful.

TYPES OF ADVERTISING BANNER

Online advertising banner

In the era of strong digital development, advertising banners are commonly used by marketers in online form, posted on websites, social networks, Google Ads to attract potential customers to the business’s advertising message, while reducing traditional marketing costs.

Website advertising banner

Appears on website pages. Depending on the website, the advertising banner has different sizes. Banners on websites can be in the form of static images or images with vivid effects.

Banner advertising on Social Media

Banner templates are designed on social networking platforms such as Facebook, Youtube, Instagram, Pinterest… with impressive images and advertising messages. Advertising banners can be static or dynamic depending on the design technology.

Offline advertising banner

Including banners on newspapers, magazines or outdoor signs and banners

Banner advertising in newspapers and magazines

This is a type of advertising banner that appears on hand-held publications such as newspapers and magazines. The size of the banner depends on the layout designer and the editorial office’s regulations. Usually, the banner is usually the same width as the newspaper.

Outdoor advertising banner

Outdoor advertising banners are large in size, designed in horizontal or vertical rectangular shapes. Banners often appear at large outdoor events, programs or large halls to attract viewers and convey the message of the business or organization.

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Forms of banner advertising on websites

Traditional advertising banners

Rectangular in shape, easy to change on the website, contains messages including images, content, and has a link to a page or website.

In-line Advertising

Banners appear on the bottom left or right side of the website, fixed in one column.

Pop-up advertising

Displayed as a pop-up window when users visit a website or click on a link on the website.

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Định dạng thiết kế banner website

Static Banner Design

Using Photoshop, Illustrator or software that can export images. Image format is JPEG, PNG, SVG files. The advantage of static banners is that they are easy to optimize for websites and are commonly used.

Design animated banners

Has better motion effects than static images, but is quite large in size. Animated banner format in GIF file.

Flash animated banner design

The advantage of flash banners is the ability to embed sound and animation easily, creating great attraction for customers.

HTML5 animated banner design

This is a new trend but making HTML5 banners is not easy, it requires the support of professional banner design and marketing companies like ADSMO.

BENEFITS OF BANNER DESIGN
ONLINE ADVERTISING

One small detail can change the way customers perceive your business.

Connect directly with ADSMO's advertising design experts to enhance your brand value.

WHY SHOULD YOU DESIGN BANNER AT ADSMO?

ADSMO is a professional Digital Marketing company, and a consultant in building and developing brand strategy. The company gathers a team of dynamic, creative designers with rich practical experience in banner design projects in many fields such as interior, real estate, restaurant advertising banners… We are committed to bringing customers impressive and unique advertising banners in terms of content, images, and outstanding colors to help businesses achieve high efficiency in marketing activities.

The company operates and develops based on harmony between the parties, maximizing the benefits of cooperation between the parties, balancing the interests of businesses and customers. We provide flexible solutions that are specifically designed to be most suitable and optimal for each customer. ADSMO is committed to implementing the project on schedule, without causing delays that affect the business.

ADSMO will help customerspromote their brand, conveying the most effective message through impressive advertising banners.

CRITERIA FOR MAKING BEAUTIFUL - STANDARD - EFFECTIVE BANNER

Marketers need to understand the size of each type of banner. Depending on the location, we have different sizes of online advertising banners. Specifically, the size of the banners can be: Long rectangular banner: 729×90 Half-page banner: 300×600 Large rectangular banner: 336×250 Medium rectangular banner: 300×250 Large mobile banner: 320×100 According to Google, large-sized advertising banners will be more effective. Because viewers can receive the communication message clearly.

A standard advertising banner must have the brand name, image, and product of the business. In addition, the content and words must be prominent, concise, and impressive to the reader. In particular, the frequency of the banner’s appearance must be continuous to encourage readers to click on the link via the CTA on the advertising banner.

No customer or reader likes an advertisement that contains too much information, images, or content. This will make the viewer feel confused, not focusing on the main message that the business is aiming for, causing the promotional campaign to not achieve the desired effect. The important thing in banner design is to be simple, clear, and to integrate the message subtly and skillfully.

The title and content of the banner ad on the website must be consistent and easy to read. The title should always be larger than the content shown in the banner. Avoid using fonts that are difficult to read or using too many fonts, and write all letters in capital letters.

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