BUSINESS VISION AND MISSION CONSULTING - LONG-TERM DEVELOPMENT PRINCIPLE FOR BUSINESSES
Determine the direction, values, and future development goals of the business – brand
Determine the philosophy of existence for the business
Demonstrate the core values, culture, and commitments of the business
PLANNING THE FUTURE DEVELOPMENT PATH FOR THE BUSINESS
For businesses, vision and mission are not only a picture drawn in the present, but also a standard image in the future that businesses want to achieve. To determine the development path and long-term direction for the business, business owners need an effective vision and mission consulting service. ADSMO accompanies businesses in building a vision and mission statement to plan the path of business development, build sustainable brand value, explode sales, and closely connect target customers with the business.
What is the company's vision and mission?
What is the mission?
When referring to the “Mission” of a business, it is often understood as a summary of what the business is doing or wants to do, contribute and how to carry out the work and tasks of that business at the present time. The mission is the general goal that the business sets and carries out and develops through specific tasks.
What is vision?
In English, vision is "Vision" - it means the goals that the business strives to achieve in the future, this is the long-term goal of the business.
Whether you are building a business or a personal brand, you need a mission statement and vision. Just like starting a new road requires a map, building a house requires a blueprint. The first thing businesses and brands need to do is build a detailed, concise, complete, and meaningful vision and mission.
Why do businesses need to build vision and mission?
- Communicate the organization's purpose to stakeholders
- Informing strategy development
- Develop measurable goals and objectives to evaluate the success of the organization's strategy
For any business, vision and mission are always two concepts that go hand in hand, built right from the beginning of the business and must be strengthened sustainably over time. Vision and mission play a role in linking and transforming ideas to build a direction to help the business achieve real results in the future, and also act as a compass to lead the business to its destination. Vision and mission statements will be successful when all members of the business are imbued with its values and work proudly based on that principle. Then, vision and mission have the following benefits:
- Guide employee thinking and action
- Help define and communicate performance standards
- Help attract the right talent
- Provide context, facilitate restructuring
- Stable development even with changes in senior personnel
- Inspire, unite, be consistent, unite and work productively
- Build trust and create opportunities for deep cooperation with partners
- Support public relations development
Vision and mission, which one should come first?
To get a correct answer to the above question, it is necessary to have a lot of data and in-depth analysis of the internal and current context of the business. ADSMO suggests the following:
Mission is what a business is or wants to be in the short term (maybe within two years). Vision is what a business wants to be in the future. Depending on the context of each business, the business can start with either. Create a vision and then work back to the mission, or define the mission and test the thinking where the lead (vision) is.
What is ADSMO's corporate vision and mission consulting service like?
ADSMO is known as a provider of Digital Marketing solutions, consulting on building and developing reputable brands. We not only provide business vision and mission consulting services, but also accompany you throughout the process from the moment you have a startup idea and need advice on naming your business, business strategy consulting or business management to the path of building and developing your brand with your business by providing digital marketing solutions, and brand strategy comprehensive, effective, cost-optimized, profit-maximizing. ADSMO brings a different and wonderful experience to customers, a team of experienced, dedicated, creative marketing experts, technicians, designers, and graphic designers are always ready to answer customers’ questions. In order to provide solutions and effective business support in the era of technology explosion.
ADSMO accompanies corporations and SMEs with the need to brand building, need advice to build a manifesto and vision. With our capacity, creativity and expertise, we will advise and guide businesses to create a superior mission statement and vision.
VISION AND MISSION CONSULTING PROCESS AT ADSMO
Receive information, understand customer needs
ADSMO's team of consultants receive customer requests and provide preliminary advice on needs, main goals, vision and mission.
Analyze and evaluate customer requirements
After collecting all customer information, consultants will conduct analysis to plan customer analysis and evaluation.
Implementation
Deploy consulting solutions and build vision and mission statements. After implementation, ADSMO will check and evaluate the items to conduct comprehensive editing and completion for customers.
Acceptance and handover
ADSMO summarizes, reports, evaluates, and conducts customer handover for acceptance.
