Benefits of wifi marketing for customers and businesses

The strong development of technology has continuously had a strong impact on the business activities of enterprises. The Internet has become a marketing tool to help businesses’ brands and products get closer to customers. Or it can be said that Wifi Marketing has become a “bridge” connecting brands with customers. So what are the benefits of wifi marketing? Let’s find out with ADSMO in the article below.

See more: What is Wifi Marketing?

BENEFITS OF WIFI MARKETING FOR CUSTOMERS AND USERS

• Make it convenient for customers to shop

Most customers who come to shop will have the need to search for products. At stores and fashion shops, users tend to research products to compare prices and reviews to see if they match the products/services they want to buy.

Therefore, providing free wifi marketing will help customers shop conveniently, while saving mobile data costs for internet access.

• Improve the shopping experience

Customers’ demand for wifi is increasing, so installing wifi marketing at stores and public places is necessary. This will help customers feel more satisfied and comfortable when they don’t have to ask staff for the wifi password.

According to research by Social Happiness, 84% of users feel comfortable and happy when using free wifi. Or nearly 62% of businesses said that customers will stay longer when using wifi marketing. This shows that wifi marketing is really necessary for customers and everyone’s needs.

BENEFITS OF WIFI MARKETING FOR BUSINESSES

• Convey messages quickly

Wifi marketing has been applied to become a modern and effective marketing tool for many businesses in the digital age. Wifi marketing has the ability to reach potential customers accurately and at the right time. Instead of advertising on platforms Google Ads, Facebook Ads, TikTok Ads or creating content continuously, customers only need to access wifi to be able to access the brand’s advertising program. Conveying messages, promotion programs, and brand recognition is quick and accurate.

• Make an impression, show professionalism to customers

Through images, advertising banners, attractive promotions such as Sale Off, Freeship… logo, outstanding colors, the brand will make a strong impression on customers. This helps build an image in the minds of customers.

• Attract customers to learn about the product

With wifi marketing, brands can advertise and introduce products/services to customers. Product advertisements will be displayed when customers visit. If customers have a need, they will learn about the product on website platforms and social networks.

• Support building customer database

Users will have their information saved after each login to connect to the Internet. This is an extremely important data source that helps brands exploit and use later. Wifi marketing is a tool to exploit public customer information, with the consent of users, an opportunity for brands to analyze and understand their customers.

• Optimize other marketing campaigns

Customer data collection is the basis for brands to build other Marketing activities more effectively, especially in remarketing and customer care programs. Once you have a clear understanding of your customer profile, your business will set goals, budgets, and effective targets.

HOW TO USE WIFI MARKETING EFFECTIVELY

Wifi marketing is a new platform that helps businesses promote their brand extremely effectively. However, it is necessary to choose the form of wifi marketing advertising according to the purpose and marketing campaign that the brand wants to achieve. Some effective forms of wifi marketing are:

• With the form of watching videos and banners on the login page, customers need to directly manipulate to be allowed to access, which will help businesses advertise the most.
• Businesses that want to collect customer information should use the form of filling in information to use free wifi.

Using wifi marketing forms is one of the essential things for brands to increase brand awareness, collect customer data, increase website traffic, and effectively reach customers.

The benefits of wifi marketing cannot be ignored. If your business wants to develop its brand in the era of information technology development, apply the wifi marketing platform in your business activities.

See more: Wifi marketing equipment

Wifi marketing form